Urban Shuffle - Keyword Campaign

1

• Introduction to Keyword Campaign

February 2014
These materials are not intended for distribution
outside of Urban Shuffle and its partners and
customers.
2
Presentation Overview

• What We Do
• How We Do
• How It Works
• Try It Out
• Your Pricing

3
What We Do

• Target Customers
• Promote Your Business
• Drive New Repeat Traffic
• Report Results

4
How We Do It

• Expert Team
• Account Managers
• Dedicated to your success we ensure optimal
  levels of customer service and deliver day in and
  day out to our clients.
• Ad Brokers
• Advertising experts are committed to the
  well-being of our clients advertising success.
• Innovative Technology
• Mobile Keywords
• Easily deliver your business marketing in real
  time to consumers with mobile devices.
• Dashboard Reporting
• Track performance and report on texts within the
  USA and Canada.

5
Our Landscape

• We help identify your ideal customers.
• Across multiple landscapes we promote your
  business to consumers who may be interested in
  your products or services.

• Local Search
• Mobile Apps
• Internet Radio
• Internet Video
• SMS/MMS
• Email

• Radio
• Social Media
• Print
• Direct Mail
• Television
• Web Banners

6
What You Get

• Users are mobile and on the go. They want to take
  action and have specific objectives in mind.
• Local Discovery
• 1. Friendly Keyword
• Allow mobile users to text a Keyword and receive
  your local business offers.
• 2. Search Advertising
• We deliver your business information to consumers
  searching your industry.
• Marketing Campaign
• 3. Creative Campaign
• We deliver your business coupon or contest to
  anyone who texts your Keyword.
• 4. Campaign Tracking
• Measure campaign effectiveness and fully
  understand your results.

7
How It Works

1. Display a keyword at your business location or to
   local online users.
2. Customers text your mobile keyword.
3. When a customer takes action they are connected
   to your business.
4. Weekly and monthly reporting track performance
   and cost.

8
Try It Out

• Text COUPON
• to 96362
• Scan Here

9
The Time Is Now

• When youre in a public place, you dont have to
  look far to find customers pre-occupied with a
  smartphone.

• 30 of consumers interact with a brand via text
  message (Hipcricket)
• 1 out of 5 brands agencies surveyed by Chief
  Marketer had run an SMS marketing campaign in
  2012
• 65 of smartphone owners want to receive
  promotional messages once a month (Forrester
  Consulting 2013)
• Local mobile searches (85.9 billion) are
  projected to exceed desktop searches (84 billion)
  for the first time in 2015 (eMarketer)

10
Your Pricing

• Marketing
• Campaign Spend
• .75 per campaign goal. Unlimited texting. No
  monthly fees, ever!
• Advertising
• Ad Spend
• As an advertising technology provider, we charge
  10 on all advertising spend and make available
  all data and do not hide any fees.

We Keep It Simple.
11
Exclusive Offer

• Location Extensions
• Grow your business with detailed contact
  information about your business location.

• Target By
• Zip Code
• Age Gender
• Search Word(s)

• Distance information lets your customers know how
  close they are to your business.
• Ads display a blue distance pin that lets
  customers know that your business is nearby
• Includes your address, phone number, and where
  you are on Google Maps for Mobile.

12
Exclusive Offer

• Custom NFC Coaster
• Increase in-house spending with mobile tap
  coasters and let your customers receive special
  offers or future discounts about your business.

13

• For Additional Information or Product Demo
• www.urbanshuffle.com/start
• Andy Kirk
• andy.kirk_at_urbanshuffle.com
• [phone]