Anatomy of a Great SEO Campaign - Presentation

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Anatomy for a great SEO campaign
Organic Search Technology
http//www.ostechnology.com.au
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(No Transcript)
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Basic Factors for an SEO Campaign
SEO Keyword ResearchWe go through your business
and identify the keywords that customers are
searching for.
Content buildingContent is the second step of
building a SEO campaign. A high quality content
with focus keyword is the key factor affecting
your site ranking
On-page Optimisation Optimising your on-page
content helps increase your search ranking and
traffic.
Off-page Optimisation Off-page SEO builds the
credibility and trust for search engines to index
and rank your website.
SEO campaign is not something can be done
quickly. This is a process that requires effort
of planning, analysing, monitoring and
maintaining the campaign to get the best result.
Contact us for SEO consultancy.
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SEO Keyword Research
Brainstorming Brainstorming words and phrases
people will use to search for your
products/services
Research Do a research on keywords your
competitors are using. Use Google Keyword Planner
to get more keyword Ideas
Analysis Analysing your keyword list based on
avg monthly search volume and keyword competition
to come up with a completed keyword list
Useful Tools Google Keyword Planner, Google
Webmaster Tools, SEMRush
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Content Building
Keyword DensityKeywords should appear not only
in the content but also in the page title,
headings, subheadings
Keyword Idea Get keyword ideas from tools
introduced above
Note The keyword density rate for a page should
fall between 1.5-2.5, maximum 3, otherwise,
your page will be considered as spam by Google.
Create Content The content should be written
naturally instead of too much focus on where to
put the keyword in .
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On-page Optimisation
Page title Page title shouldn't be exceed 70
characters, otherwise, it won't fully appear on
SERP. Page title should include the main keyword.

Heading 1 - H1 Heading 1 or H1 must contain the
primary keyword. Each page should have only 1 H1.
Meta DescriptionMeta description should contain
maximum 160 characters, otherwise, the exceed
part will be cut off on SEPR. Keyword should
appear at least twice in meta description.
Image SEO Optimising the images is very
important for your SEO ranking. ALT Text should
be provided not only for when an image cannot
display, but also for Google to see that image
when crawling on your website. Keyword must be
included in the ALT Text.
Meta TagsMeta tag is the keyword that is
assigned to your page and must be existed in your
page content. The maximum number of meta tag for
a page is 5.
LinkingYour webpage should have linking to both
internal and external links for the purpose of
increasing your ranking on search engines. Notice
that, external links must be relevant to your
website and link title must be added.
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Off-page Optimisation
Directories
NAP
Social Media
Business directories are another way to get the
traffic to your website. Having your business
registered in the directories will also help
increasing your website credibility
Most important, no matter what social media tool
or directory you create, make sure the
consistency of your company name, address, phone
number and opening hour.
Building a social media portfolio is the best way
for your brand to interact with your customers,
also building trust to the search engine
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Ready!
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Thank you
Organic Search Technology
http//www.ostechonology.com.au