Pay Per Click Campaign Popularity Has Been Rising Rapidly

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Pay Per Click Campaign Popularity Has Been Rising
Rapidly
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(No Transcript)
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• PPC or pay per click campaign is a powerful tool
  you can use when you need new visitors on your
  site. What it means for you, an owner of the
  website, is that you get to buy visits to your
  website, instead of waiting to earn them
  organically. Pay per click campaign popularity
  has been rising rapidly during the past few
  years. The most popular type of pay per click
  advertising would definitely be search engine
  advertising. Basically, advertisers get to bid
  for ad placement in search engines sponsored
  links which are the links that you see at the top
  of the results when searching for certain
  keywords. Once you get your site up there, the
  chances of people visiting your website, increase
  significantly

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• Each time your ad is clicked, you pay the search
  engine a certain, usually not too high fee. What
  you earn from all the visits that come from
  search engine advertising is usually a lot more
  than what youre paying the search engine making
  this a very effective and cheap way of
  advertising. Once the search engine sees that
  users find your website useful and consider it
  relevant, its going to start charging you less,
  awarding you for making an intelligent and useful
  website. Here we can introduce another important
  term CPC, or cost per click. CPC is the fixed
  price you agreed on for each click.

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• However, its not just about paying more in order
  to keep your ads on top of the page. There is
  something called Ad Auction which is a completely
  automated process used to determine just how
  relevant your ad really is and it greatly affects
  the position and prominence of your ad.
• The term pay per click campaign can also apply to
  paid ads on social media like LinkedIn and
  Facebook.

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• By utilizing pay per click campaign advertising
  as a part of your marketing strategy, you can see
  results within hours or days, rather than waiting
  for months. This way, it helps you evolve faster
  and adapt to ever-changing market conditions. It
  is probably the best way to reach people who are
  searching for keywords that are related to your
  website. As already noted above, the price of
  this type of advertising can change with time
  depending on the relevance and usefulness of your
  website.

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• Still, there are some things to take into serious
  consideration before opting for this type of
  digital marketing. PPC advertising can run up
  costs rapidly since its truly easy to get stuck
  in a bidding war over a certain keyword. This can
  cause you to spend way more than you previously
  anticipated.

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