Keyword Research ppt - By Inetweaver

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Keyword Research
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What is Keyword Research?

• Keyword research is the process by which you
  research popular search queries people type into
  search engines like Google, and include them in
  your content so that your content can rank higher
  on a search engine results pages (SERP). Keyword
  research is a fundamental practice in
• Search Engine Optimization (SEO).
• Before keyword research we first choose our
  content for which we want to find our keywords
  that can rank on SERP.

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Keyword Research Steps

• Finding Search Intent
• Creating Keywords
• Competitor Research
• Keyword Research Tools
• Selection of Keywords

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Finding Search Intent

• Understanding Users Intent is the first step
  towards keyword research. So, It is important to
  understand what term a visitor would search in
  Google or what query did he/she asks to Search
  Engine regarding your product and services. With
  the help of this we can select relevant keywords.

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Creating Keywords

• Keywords are those terms that defines the product
  or services of a advertiser. So, after finding
  your customers or visitors search intent,
  wisely choose your keywords and find possible
  keywords related to your product. You can also
  use relevant synonyms of keywords. Google can
  detect synonyms too.

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Competitor Research

• We should research for our competitors website
  also. This helps us to find the terms our
  competitors are targeting or ranking for. Use
  these keywords into your content to improve
  keyword list. Use keyword research tools to find
  keywords on your competitors website.

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Keyword Research Tools

• Here are list of some tools for keyword
  research
• Google Keyword Planner (free)
• Ubbersuggest (free)
• SERPSTAT (paid)
• Ahrefs (paid)
• SEMRUSH (paid)

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Keyword Selection

• This is the final step of keyword research
  process. After using keyword research tools, we
  will get a list of keywords. From this list, we
  will select the relevant keywords or keywords
  with high search volume but low competition.

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