Paid Marketing using PPC Beginner Campaign Guide

1
PPC
Google Adword Campaign
Guide
Presentation Earmark E Services Pvt. Ltd
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/ppc.php
2
Structure of Adword Account
If You Store or Business Sells product in
Different areas create campaigns for each
locations as UK, USA, India and also target
language in Campaign setting, you ads should
leverages with those targeted languages.
?
3
Campaign Types
Search Display Networks
Google Search, Shopping, Maps, search partner,
Google display network (Gmail, YouTube, Blogger
and Google Finance)
Search Network Only
Google search, shopping, images, groups etc.
Display Network Only
Google's network of partner websites
Video Campaign
YouTube Videos, YouTube Search, Google Display
Networks
4
Campaign Sub Types(Advance)
Product Listing Ads
Ads promoting your product inventory from Google
Merchant Center
Dynamic Search Ads
Ads targeted based on your website content
Mobile apps
Admobs and mobile apps
Remarketing
Ads targeting people who have previously visited
your website
Engagement 
Rich media interactive ads, POP UP, Light box,
hover ads
5
Setup Your 1st Campaign
Choose Location Setting also option to exclude
and nearby within a geo graphical range !
Location
6
Setup Your 1st Campaign
Choose Location Setting also option to exclude
and nearby within a geo graphical range !
Location Advance
7
Setup Your 1st Campaign
Language as per targeted location
Language
8
Setup Your 1st Campaign
Bid Setting Budget of whole Campaign !!
Bid Budget
9
Setup Your 1st Campaign
How ad serve fast method or normal !!
Ads Delivery method
10
Setup Your 1st Campaign
Some additional styling for you ads !
Ad extensions
11
Setup Your 1st Campaign
Ad scheduling
12
Setup Your 1st Campaign
How ads frequently serve in Search !
Ad Rotation
13
Setup Your 1st Campaign
Some Advance Option
14
Welcome Adword Dashboard
All Active In-active Campaign List
15
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