17 March

1
17 March

• Privacy (finish)
• Consumer

2
Privacy
3
Data informational privacy

• One should ask
• Who has ACCESS?
• Who should have ACCESS?
• Need to know?
• Why?
• Keep for how long?
• And more

4
My rights

• Shouldnt I have a say?
• Why should I care?
• Decisions made about us?
• Any effect if data are Incomplete?
  Erroneous? Sensitive?
• Visit Data breaches chronology

5
Importance of Privacy

• Privacy and relationships
• How is it different from pre-computers/networks?
• Electronic alter ego

6
Some Videos

• Privacy and social networks
• Cameras
• Online identity and convergence

7
Controversy Challenge

• My right to Informational Privacy vs.
  Others right to know vs. Security
• Does it have to be vs?
• Is it really a zero-sum game?

8
Everyone Agrees

• Privacy is not absolute in society why?
• Willing to divulge SOME info
  in exchange for SOME economic or social benefit.
• BUT! Reasonable expectation about how its
  treated

9
Government Surveillance

• Snuggly bear explains warrantless wiretapping
• Cyberspace surveillance plan
• The story

10
Consumer
11
History of Shopping

• Peddlers and door-to-door salesmen
• Started out at home!
• Moved to the city
• 1964 Petula Clark
• Malls
• Big Box Stores
• WalMart

12
Internet Shopping

• 1995 Internet unknown
• 1996 over 95 of general population aware
• 1998 online sales increase 200
• 2.2 billion
• lt 1 of total retail sales (3 trillion)
• 2006 sales gt 100B
• CyberMonday 2007

13
Internet Shopping Preference

• Many still like to purchase offline
• Pew survey
• Like convenience
• Use for research and comparisons
• Security worries

14

• Some Consumer Safety Web sites

• Consumers Union financial privacy
• FTCs Consumer Protection page
• FTC's "Paying On Line" Paying it Safe
• SafeShopping from the American Bar Assn.
• Consumer Watchdog
• 'Lectric Law Consumer Rights Protection

15
Internet Shopping Trends

• Comparison Shopping sites
• What are the most important features
• Google shopping (Froogle) vs Bizrate
• Amazon vs. Half.com
• Word of mouth reviews
• Gauri et al
• Shopping Addiction

16
(No Transcript)