Motorsports Marketing

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Motorsports Marketing

• And Dancer Motorsports

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Reasons Why You Should Choose Motorsports
Marketing

• Motorsports is the worlds largest spectator
  sport
• 29 of any cross section of the general public
  express a strong interest in motorsports
• Fortune 500 companies, who spend millions of
  dollars on research to identify effective methods
  of advertising, find motorsports to be a highly
  effective medium for advertising
• 100 tax deductible
• Delivers sales messages with maximum impact by
  offering a highly visible, exciting and memorable
  medium
• Race fans are passionate, support their favorite
  drivers and teams by buying the advertisers
  products
• Race cars are a colorful rolling billboard that
  can be seen in transit to their events
• The number of racing publications have increased
  yearly Therefore increasing interest in
  motorsport

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Motorsports Spectator Loyalty
Loyal
Loyal

• 57 of fans indicate a higher trust in products
  offered by the advertisers on race cars
• 71 of fans indicate almost always choosing a
  product involved in racing because of the
  advertisement on race cars

Motorsports Spectator
Loyal
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Why Dancer Motorsports
Dancer Motorsports is a race team that currently
only runs on dirt tracks. We find dirt track
racing to be more fast paced, unpredictable
extreme. It is exciting to the fans to watch the
cars slide through the turns 2 and 3 wide. The
surface of dirt tracks is always changing
providing more exciting racing for the fans. New
dirt tracks are sprouting up all over Texas every
year. AJ Dancer, our driver, has raced his
entire 16 year career on dirt tracks bringing
experience and knowledge with him. AJs racing
credits to date include Rookie of the Year, 2nd
in Street Stock points, several heat and feature
wins, 2003 Turkey Trot Champion, 2004 Texas
Outlaw Bomber Champion and 2004 Texas Grand
Bomber Champion. He is currently leading the
Super Stock points at Texana Raceway Park with 6
straight feature wins. AJ has been recognized as
a true sportsmen by fellow racers and he is
respected by them. During his career, he was
usually faced with running less equipment
(especially in the engine department) than the
competition but, per fellow racers, he made up
the difference with his driving. It has been
said that he is a top shelf person who always
tries to get along and play by the rules.
When we are towing our race car, we are often
approached by people asking when and where we are
racing. They also like to look at the car. We
usually give the people a business card with our
website address on it. In the last 3 months
alone, we have had over 1300 hits on our site.
As you can see from the figures below, dirt track
racing just keeps growing within the state of
Texas. That is why a partnership between your
company and ours would be a perfect fit.
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2007 Current Results
Click above to see the full spreadsheet
DATE Track CLASS HEAT B-MAIN FEATURE
3/3/2007 105 Speedway Late Model Stock 4   4
04/06/07 Tri City Speedway Super Stock 1   4
04/14/07 Texana Raceway Super Stock 1   3
04/21/07 105 Speedway Late Model Stock 4   1
04/28/07 Texana Raceway Super Stock 1   1
05/12/07 Texana Raceway Super Stock 1   1
06/09/07 Texana Raceway Super Stock 1   1
06/30/07 Texana Raceway Super Stock 2   1
07/14/07 Texana Raceway Super Stock 1   1
           
           
           
         
         
Average Finish     1.777777778 DIV/0! 1.888888889
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Marketing Packages

• Associate Advertiser A great entry level
  package for only 200.00!
• Secondary Advertiser For those who want a
  little more exposure for only 500.00!!
• Primary Advertiser If you want it all, then
  this is your package for only 1000.00!!!

Associate Advertiser
Secondary Advertiser
Primary Advertiser
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Cost Per Impression

• The graph to the right shows how little an
  investment it really is.
• The figures are based on an estimated crowd of
  1,000 people per race night at Texana Raceway and
  an expected crowd of 3,000 for The Texas Grand.

For a bigger view of the chart, click below Cost
Per Impression
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Quotes

According to Jed Pearsall, President of
Performance Research, fans provide one of the
highest levels of brand loyalty and sponsorship
support of any of the hundred or so sports and
special events weve tested. (Performance
Research) Racing in all types from NASCAR
Winston Cup series to local sprint tracks is
the largest spectator sport in America.
(Automotive Marketing) About our driver This
is one of the best drivers at S.O.S. and always
puts on a good show. A good guy and a great
racer.
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Pictures
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Video - Click on the Video to View
Above are highlights from the Super Stock Feature
on 4/28/07 at Texana Raceway.
Above is a clip of a heat race from Tri City
Speedway on 4/6/07. It has the 7 Super Stock
rolling over when his car catches the tires.
To the left is the feature race for Late Model
Stock from 105 Speedway on 4/21/07. This was
AJs first feature win of 2007.
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Thank You
Thank you for taking the time to review our
proposal. I hope that you will seriously
consider our Motorsports marketing proposal. It
can and will bring great success to your business.

• If interested or if you have any questions,
  please contact either AJ Dancer or myself at any
  of the phone numbers listed below.
• 512-376-4219 Home
• 512-963-5143 Cell
• Or email us at aj_at_dancermotorsports.com or
  brenda_at_dancermotorsports.com