SPONSORSHIP AND MARKETING PRESENTATION

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NITRO COWBOY MOTORSPORTS
SPONSORSHIP AND MARKETING PRESENTATION
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NITRO COWBOY MOTORSPORTS
Welcome to the NHRA Lucas Oil Drag Racing
Series! Its a sport where the fastest
accelerating vehicles on earth battle side by
side before 100,000 live event spectators and
millions more on ESPN and ESPN2. Its a sport wh
ere spectators can interact up close and personal
with the drivers and pit crews, as they weave
their special mechanical magic on exotic and
powerful nitro fueled creations.
No other motorsport in the world can bring its
live spectator and television audience closer to
its star players than NHRA Lucas Oil Drag Racing.
And one of the series rising stars is a talented
and courageous ex-rodeo rider named Dennis
Swearingen.
The worlds fastest motorsport also presents many
unique and exciting corporate sponsorship
opportunities. The Nitro Cowboy Motorsports team
can accelerate your companys name, brand,
and logo image directly to a loyal and
brand-conscious spectator audience. With NHRA
Lucas Oil Drag Racing Events in 15 major cities
nationwide, your companys sales and marketing
message will leave a significant and long-lasting
consumer impression.

NHRA Lucas Oil Drag Racing demographics include
ages 18-49, 65 male-35 female, with 45.8 of t
he NHRA fan base earning annual incomes between
30,000 and 99,900. NHRA Drag Racing spectators
are extremely sponsor-loyal, with an incredible
71 buying products and services based on a
sponsors participation in NHRA Lucas Oil Champ
ionship Drag Racing events.
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NITRO COWBOY MOTORSPORTS
As the only ex-rodeo star in the NHRA Lucas Oil
Drag Racing series, Dennis Swearingen offers
sponsors unique and limitless marketing
opportunities. A role model for fans across the
nation, Dennis is also living proof that boyhood
dreams can come true twice in one lifetime.
Denniss Nitro Cowboy Motorsports Team offers
team sponsors a wide variety of effective corpora
te logo branding opportunities. All Nitro Cowboy
Motorsports sponsorship packages can be
custom-designed to fit your companys individual
marketing goals, while also providing
multi-faceted sales and promotional value.
Sponsorship packages can target specific events ,
on a race-by-race or regional basis.
Sponsors can schedule personal appearances by D
ennis as a special promotion for trade shows,
open houses, store grand openings, etc.
The Nitro Cowboy trailer provides a 45 foot by 11
foot display area for advertising your companys
product. The truck-trailer will safely travel
50,000 highway miles during 2004 and will be seen
by millions of consumers. Denniss dragster, team
uniforms, and pit support vehicle can also be
branded with your companys sponsorship design.
The sensory and visual impact of the Nitro Cowbo
y Motorsports 280 mph fuel dragster is a unique
and versatile platform for your companys
promotional efforts. Call Nitro Cowboy
Motorsports today and find out what so many other
corporations large and small already know.
The marketing and sales value of NHRA Lucas
Oil Drag Racing ! FOR MORE INFO CONTACT
DENNIS SWEARINGEN [phone]



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NITRO COWBOY MOTORSPORTS
SPONSORSHIP VALUE DESCRIPTIONS
ESPN2 TELEVISION
COVERAGE ESPN and ESPN2 provide television broadc
asts of all NHRA Lucas Oil Drag Racing events.
According to media advertising consultants Joyce
Julius and Associates, television ratings for
NHRA events rose almost 71 from 2001 to 2002.
The 2003 television ratings are expected to
dramatically surpass the 2002 figures. ESPNs
television coverage provides an excellent
delivery system for a companys logo, brands, and
message to be seen by millions of discriminating
consumers. CORPORATE LOGO BRANDING RACE CA
R AND SUPPORT VEHICLES The visual impact of the N
itro Cowboy Motorsport teams support equipment
branded with your companys logos are a valuable
benefit of this sponsorship opportunity. The
teams truck-trailer will travel approximately
50,000 highway miles and will be seen by millions
of consumers.The dragster, pit support vehicle,
and team uniforms can all display a sponsors
design theme. Nitro Cowboy Motorsports can also
customize specific sponsor graphic designs for a
particular market, region, promotion, product, or
service during sponsorship. RACE CAR VEH
ICLES DISPLAY SPONSOR RETAIL LOCATIONS
Nitro Cowboy Motorsports can offer sponsors the
dragster, truck-trailer, and team support
equipment to appear on-site at sponsors retail
locations throughout the nation. These on-site
displays are an excellent promotional tool becau
se they can effectively deliver
a sponsors marketing message to a consumer
segment that might not attend the NHRA Lucas Oil
events. The on-site displays are very effective
for cross-promotions at other sponsor business
properties such as trade shows, warehouse
locations, retailer open houses, and other
sponsor branded promotional, sales, and
charitable events.

 
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NITRO COWBOY MOTORSPORTS
SPONSORSHIP FUNDING REQUEST - 2004
MAJOR SPONSOR NHRA Lucas Oil Series events
5,000.00 per event
ASSOCIATE SPONSOR NHRA Lucas Oil Series events
2,500.00 per event
MAJOR SPONSOR
MS
ASSOCIATE SPONSOR
AS
MAJOR SPONSOR
AS
AS
SPONSORS CAN SELECT UP TO 8 LUCAS OIL EVENTS
FROM THE AVAILABLE EVENTS SCHEDULE PAGE

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NITRO COWBOY MOTORSPORTS
AVAILABLE 2004 LUCAS OIL NATIONAL SERIES EVENTS
Feb. 19-22 44th annual KN Filters
Winternationals Pomona, CA.
Mar. 18-21 35th annual Mac Tools
Gatornationals Gainesville, FL.
April 1-4 5th annual
SummitRacing.com Nationals Las Vegas,
NV. April 15-18 17th annual OReilly Spr
ing Nationals Houston, TX.
May 13-16 23rd annual Summit Southern
Nationals Atlanta, GA.
May 27-30 16th annual OReilly Summer
Nationals Topeka, KS.
June 10-13 40th annual Pontiac
Excitement Nationals Columbus, OH.
June 17-20 35th annual KN Filters
SuperNationals Englishtown, N.J.
July 23-25 17th annual Car Quest
Nationals Seattle,
WA. July 30-Aug.1 17th annual Fram Autolite
Nationals Sonoma, CA.
Aug. 12-15 23rd annual Lucas Oil
Nationals Brainerd, MN.
Sept. 1-6 50th annual Mac Tools
U.S. Nationals Indianapolis, IN.
Sept. 16-19 20th annual Lucas Oil
Nationals Reading, PA.
Sept. 30-Oct.3 4th annual Car Quest
Nationals Chicago,
IL. Oct. 14-17 19th annual OReilly F
all Nationals Dallas, TX.
Nov. 11-14 40th annual Automobile Club
Finals Pomona, CA.
AVAILABLE 2004 LUCAS OIL DIVISIONAL SERIES
EVENTS March 12-14 Lucas Oil Divisiona
l Series Phoenix, AZ.
March 26-28 Lucas Oil Divisional
Series Tucson, AZ.
April 30-May 2 Lucas Oil Divisional Series
Sacramento, CA.
May 21-23 Lucas Oil Divisional
Series Bakersfield, CA.
July 2-4 Lucas Oil Divisional
Series Sonoma, CA.
Nov. 5-7 Lucas Oil Divisional
Series Las Vegas, NV.