WHY FUBAR

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WHY FUBAR WAS CREATED
FUBAR'S endurance formulas were created and
manufactured under the strict supervision of
retired US Special Operation Soldiers.Our
Isotonic electrolyte beverage line and 100
Organic meal replacement bars are specifically
created for elite warriors, athletes and
extraordinary people that require uncompromising
endurance, stamina and fast recovery.
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What makes "Fueled Up Beyond All Recognition"
(FUBAR) the optimal isotonic electrolyte
beverage? Pure Untouched Water
A young coconut contains about 750 ml of water.
The coconut has a natural filtration system that
takes almost 9 months to filter each liter of
water inside. Young coconuts in their young
stage of growth are the most health enhancing,
highly nutritious and have been revered as having
medicinal qualities helping the heart, liver and
kidneys. Plasma makes up 55 of human blood, and
coconut water is identical to human blood
plasma. By drinking coconut water, you are
giving yourself an instant blood transfusion. .
Young coconut water is one of the highest sources
of electrolytes known to man. It is a natural
isotonic beverage with the identical levels of
electrolytic balance that we carry in our blood.
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What makes "Fueled Up Beyond All Recognition"
(FUBAR) the best tasting, good for you meal
replacement bar?
FUBAR's only uses the finest natural ingredients
which are 100 certified Organic, raw and cold
processed so that every bar is fresh without any
additives or preservatives. Every FUBAR is
packed with living enzymes that are helpful
with digestion and utilization of the nutrients
in your body at a cellular level.
WHY FUBAR IS SUPERIOR TO OTHER PRODUCTS
FUBAR is a proprietary beverage scientifically
formulated for superior performance, endurance
and outstanding recovery. Each 12oz bottle or 50
gram bar of FUBAR delivers the finest amount of
nutrients to the body for up to 6 hours,
maximizing overall performance, endurance and
faster recovery.
Each FUBAR contains all the natural fuels your
body needs with healthy carbs, beneficial fats
and pure unprocessed sugars to burn clean energy
in your body. Unlike most other "High Sugar"
and processed food products on the market
containing preservatives, additives or
coatings, FUBAR is good for you and
your body!
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WHY FUBAR ?
FUBAR is a fun, nutritious, all natural brand
that is the first in its category. Healthy bars
and beverages that are not only good fuel for the
body, but they taste great too!
NUTRITIOUS DELICIOUS FUBAR
FUBAR is a unique combination of nutrition and
great flavor in both the bar and beverage
categories. FUBAR is a lifestyle
brand that says its O.K. to have
fun and be HEALTHY!
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WHAT IS ISOTONIC ?
Isotonic electrolytes are found in Young Coconuts
and contain equal proportions of water and other
nutrients similar to the human body.
Coconut water is considered in many countries
around the world as the "fluid of life, a
natural isotonic beverage.
FUBAR is a natural isotonic beverage, with the
same level of electrolytic balance as we have in
our blood plasma. During the Pacific War of
1941-45,both sides in the conflict regularly used
coconut water - siphoned directly from the nut -
to give Emergency Plasma transfusions to wounded
soldiers.
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FUBAR MARKETING AND MEDIA ROLE-OUT

•  - Major League Baseball Boston Red Sox Rookie
• Pitcher 2008 - Nicholas Hagadone
• FUBAR surf team Travis Mellem,Brett Simpson,
  Ian Calderon
• - Title Sponsor of Major Motion Picture The
  Pursuit  

• 2008 NASCAR SPRINT CUP RACE
• Lowes Motor Speedway, Charlotte, NC
• Coca-Cola 600 - Sunday May 25th, 2008

• Trade Shows NACS DPI June 2008
• SoCom Sniper CEO Invitational Las Vegas June
  
• Launch Viral Videos by Picnic face and Ricky
  Butler

• BME CLICK - MTV
• Silverman Triathlon
• UFC sponsorship

Actor/Purist/Martial Artist Steven Seagal
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FUBAR SCIENCE
Endurance FUBAR uses a combination of Whey
Protein and invert cane sugar for endurance and a
faster recovery. Various clinical studies show
the superiority of a combination of carbs with
proteins not only after exertion but also before
and during high endurance training or
activity. Performance Studies have concluded
that the proteins in Isotonic beverages "doubled"
the production of insulin after exercise and
significantly reduced plasma glucose
levels.
Recovery Faster recovery times convinced one
European Olympic Committee that
specifically designed isotonic beverages that
contain a combination of whey
protein and carbohydrates, far exceed the classic
sugar sports drinks that are
used and on the market today.
NEVER QUIT.
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YOUNG COCONUT WATER IS HOT!
Young coconut water is making waves in the
market, and heres why

• excellent for replacing lost electrolytes from
  exercise and illness
• regulates the functioning of the intestine which
  can help to promote digestive health
• an effective oral re-hydration medium and keeps
  the body temperature cooler
• an all natural sports drink with hangover cure
  capabilities
• cholesterol free
• may prevent formation of hardened arteries
• has the same level of electrolyte balance as
  people have in their blood streams.
• low in fat and higher in carbohydrates
• more nutritious than whole milk but with less
  fat

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FUBAR FLAVOR PROFILES
Isotonic - Coconut with Chocolate Decadent -
Chocolate Chip Trans Fat Buster - Goji Acai
Antioxidant - Acai
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TEAM FUBAR NASCAR
EM Motorsports together with Natural Styles,
creator of Fueled Up Beyond All Recognition
(FUBAR) Performance Drink" and "FUBAR Performance
Bar have become the primary sponsor for the 08
NASCAR SPRINT Cup Series team. The association
began with the SPRINT CUP Showdown on May 17th
and will continue on with select races throughout
the season. Team FUBAR will race again on Sunday
May 25th at the Lowes Motor Speedway in Concord,
NC.   NASCAR veteran Tony Raines will pilot the
EM Motorsports Dodge Charger. Raines is a
veteran of 117 NASCAR SPRINT Cup Series stars
with three Top-10 finishes during his career.  
The FUBAR Isotonic beverage line was officially
launched to the consumer market May of 2008 and
is making headway into the Health, Grocery and
Mass retail outlets throughout the US. FUBAR is
now available to everyone on the planet with the
Never Quit Attitude!  
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MARKETING BRANDING
Natural Styles process of taking a product to
the marketplace starts by researching a thriving
category, verifying distribution channels and
creating an innovative marketing-initiative. Our
inspiration comes from brand building companies
like Johnson Johnson and lifestyle brands that
were created and identified by their audience.
We believe there is a strong demand from mass
retailers to create and supply customers with new
All-Natural brands. All products created under
the Natural Styles banner will allow us to
velocity-brand our lines. Our flagship products
will be selectively launched out of researched
categories, backed by credible experts in their
respective fields giving our brands the ability
to attract high profile endorsers and athletes
for the consumer markets.
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FUBAR MEAL REPLACEMENT BARS
Natural Styles, together with Organic Food Bar
will take the mass retail market by storm by
offering FUBAR, FUEL-UP BARS to appeal to
the Retail and Grocery chains growing consumers
with diverse buying trends. Todays buyers are
changing and depending on which day of the week,
time of the year or what your buyer is looking
for - purchasing patterns can be challenging to
predict.
By offering multiple brands in the same and/or
separate categories, buyers will have choices and
learn that eating healthy can be fun, without
even knowing it.

• MULTIPLE CATEGORIES
• HEALTH AWARENESS
• AFFLUENT BUYERS
• BRAND DIVERSITY

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Contact Information
David Mitchell VP of Sales and
Marketing 800.796.5160
David_at_getFUBAR.com