South African Tennis Association

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Liezel Huber (SA) 2005 Wimbledon Ladies Doubles
Champion
Wesley Moodie (SA) 2005 Wimbledon Mens Doubles
Champion

• South African Tennis Association
• Presentation To The
• Portfolio Committee on Sport and Recreation
• August 2005
• Cape Town

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• The South African Tennis Association is the
  national tennis authority established in terms of
  a constitution. The Association is a registered
  Section 21 Company with Articles of Association.
• The Association is made up of some fifteen
  (15) provincial associations, with 2 members from
  each province making up the Council. The Council
  elects members to the Board, who are accountable
  to the Council, but who have full executive and
  fiduciary responsibilities in terms of the
  Constitution.

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• The South African Government, through SRSA,
  the Sports Commission and the National Lotteries
  Board, have been very supportive in recent times,
  but it is clear to all concerned that the game
  cannot survive, let alone grow, without
  substantial funding, which will allow for growth
  in development and junior/ school/ club
  programmes, as well as efficient administration
  at all levels.
• 3

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• President Thabo Mbeki, in his address at a
• Sponsors of Sport dinner said, The legacies of
• apartheid and the social divisions it generated
• has meant and still means that the ongoing
• transformation of our countrys sport is not an
• easy one. Divisions along the lines of race,
• class and gender, entrenched under the
• apartheid system, will take time to be ironed
• out. The President went further to say that,
• We must continue to focus on infrastructure,
• building programmes in underdeveloped
• areas
• 4

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• Sports disciplines that have been sidelined and
• given Cinderella status must be brought in from
• the cold and receive sponsorship....For this is a
• crucial step towards nation building, that is
• necessary for our moving forward as a
• people.
• According to the former South African Sports
• Commission, a survey done in 2000 revealed that
• sport and recreation contributed some 2, in
• 1997, towards the GDP of the country and
• provided well over 50 000 jobs.
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• Mr. Mbeki added, The continuous raising of
• the profile of sport, particularly amongst
• decision makers both in the country and
• internationally, through communicating key
• and strategic sporting related plans,
• programmes, sponsorships and
• achievements, is paramount for ensuring
• that sport continues to play its rightful
• developmental role in the country. Currently
• tennis is seen as one of the Cinderella sports.
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• Youngsters being addressed by Davis cup squad
• PMG note pictures not include

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• Coach Joshua Nkachela, with his assistant and a
  few
• youngsters at our development programme in
  
• Zwelitsha
• PMG note pictures not include

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The most recent statistics still place tennis at
No. 6 in South African adult participation, out
of more than 80 sporting codes and 5th in the
junior circles. According to the BMI report,
nearly 1.2 million adults play either socially or
on a competitive basis. . The development of
the game in the PDI areas is, understandably,
foremost in SATAs plans and is essential in
revitalizing the game in our country. 9
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At tournament level, the number of entries of PDI
youngsters is poor, due to transport and
affordability. Provincial structures are unable
to assist due to cash flow restraints. This has,
unfortunately, left SATA with an unacceptable
participation rate of 6 from the PDI
communities, in SATAs national and regional
tournaments. 10
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• The schools from PDI areas also do not
  participate in the suburban school leagues,
  because of transport and affordability
  restrictions.
• Teachers often do not have their own vehicles and
  public transport becomes expensive.
• The emphasis must be on mass participation, with
  the exceptionally talented individuals identified
  at an early age and developed into international
  stars.
• ..
  
  ..
• 11
• More players Better players

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SATA Organogram General Council SATA
Board Bol, Bdr, EP, FS, GC, GE, GN, Griq,
KZN, Limp, Mpum, NW, SWD, Tkei, WP

Development
Juniors and Schools/ squads
Tournaments
Seniors
Veterans
Coaching
Officiating
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• SATA Board Members
• J. Koorts - President
• J. Letuka - Vice President
• I. Smith - C.E.O
  
• H. Adams
• H. Bassingthwaighte
• C. Beukes
• M. De Jongh
• K. Jacobs
  
  
  
• D. Vincent
• B. Zondi
• 13

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TENNIS AS A PARTICIPATION SPORT
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LEVEL OF PARTICIPATION

• To the Department of Sport, codes must be able to
  justify the number of participants formally
  registered with that code. (Financial
  contributions are at stake).
• This represents a major problem to many codes, as
  often very few club members are formally
  licensed.
• The same applies to a sport like tennis, which
  has one of the highest social components of all
  sports.
• While Tennis itself presents a formal licensed
  figure of about 15 000 to the Dept, the real
  figure for people playing at clubs is much
  higher. BMI Adult Sporttrack has it at about 300
  000 players, and this has been consistently
  confirmed by our year on year samples.
• 15

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SUMMARY OF TENNIS PARTICIPATION

• Tennis is a sport truly representative of all
  population groups, for both adult 44 black, 45
  white participants as well as junior 50
  black, 25 white, 19 coloured participants.
• There is also a nice spread amongst all age
  groups, with however a slight youth bias 64 of
  adult participants aged 18-34 years. Amongst all
  participants, 40 are juniors aged between 13-18
  years.
• Biased towards the higher LSM groups with
  approximately 60 of all adult participants
  falling within LSM 7-10.
• Well representative of both genders with a small
  female bias amongst adults 55. Amongst
  juniors, the female bias rises to 59.
• Tennis is the sixth most popular sport
  participated in amongst all adults and ranks 5th
  amongst juniors.
• Tennis ranks third overall amongst women and
  seventh overall amongst men.
• Amongst juniors aged 13-18, tennis ranks 5th
  overall in terms of the most participated-in
  sports at school
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TENNIS AS A SPECTATOR SPORT

• Consistently one of the top ten most popular
  adult and junior spectator sports amongst all
  population groups.
• Very representative of all adult population
  groups with 50 Black, 25 White and the balance
  of 25 distributed amongst the Coloured and Asian
  markets.
• Overall amongst adults, tennis ranks 6th 4th
  amongst whites and 6th amongst blacks. Amongst
  juniors tennis ranks 5th overall
• Slight female bias 55 amongst adult spectators
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TENNIS SPECTATORS BY LSM PROFILE

• Nice distribution amongst all LSM groups with
  more than 50 falling within the LSM 1-6 bracket,
  but only 15 within LSM 1-4.
• Given that more than 99 of the total 2003
  Televised coverage of tennis was aired on DSTV/
  SuperSport, continued growth amongst the PDI
  market will become an ongoing challenge
• Note In 2003 there was only approximately 8
  hours of coverage on SABC eTV combined. (i.e.
  ARs therefore become fairly meaningless).
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• Development Programmes in South Africa
• Funded through SRSA until March 2005
• Eersterivier - Boland
• Zwelitsha - Border
• Mdantsane - Border
• Atteridgeville - Gauteng North
  
• Soweto - Gauteng Central
• Adams Mission - KZN
• Kgotsong - Free State
• Mmabatho - North West
• Oudtshoorn - SWD
• Lebowa-Kgomo - Limpopo
• Mitchells Plein - W. Prov.
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A Development clinic with our Davis Cup
squadMamelodi PMG note pictures not include

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• The South African Tennis Development
  Programme, in the PDI areas, is currently funded
  by revenue from SRSA. It is extremely difficult
  to find corporate sponsorship for this facet of
  tennis and growth is therefore hampered. We have
  programmes in the above listed areas, but the
  sustainability is not secure, as we cannot pay
  the coaches that give of their time to coach
  these youngsters.
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In the suburban areas, coaches are able to earn a
living from coaching, whereas in the PDI areas,
the communities are unable to afford these
payments. Each day, trained PDI coaches conduct
clinics in these areas, with the promising
talented players moving on to provincial
squads. 22
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Unfortunately, unlike many other sports, tennis
is an individual sport that requires personal
attention to each player. We appeal to the
government to kindly assist with additional
funding, which will enable SATA to take the game
to many other parts of the country on a
sustainable basis. 23
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SATA and Provincial Board Representivity Targets
2004 2005 2006 2007 50 50 50 50
50 50 50 50 15 40 50 50 20 0
30 50 26 26 35 50 20 45 50 50
50 50 50 50 10 30 50 50 25 30
40 50 50 63 50 50 60 60 50 50
30 30 40 50 50 50 50 50 20 20
30 50 100 100 50 50 50 50 50 50
S.A.T.A. BOLAND BORDER E.PROV FREE STATE GAUT.
CENT GAUT. EAST GAUT. NORTH GRIQUAS KZN LIMPOPO MP
UMAL. NORTH WEST S.W.D. TRANSKEI W.PROV 25
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• PDI - Junior Squads and touring teams
• 
  2004 2005
  2006
• Participation in tournaments 138 /
  1493 165 / 2112 220 / 2200
• Junior Inter provincial
  25 25 33
• Europe
  30 40
  50
• England
  30 40
  50
• Africa Jnr Champs/ ITF regional circuits 14
  33 40
• SRSA National Development clinics 500
  1000 1400
• High Performance Centre Univ. PTA 0
  50 50
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• Current Events/
  Programmes
• National Development Programme and Clinics
• Men's and ladies ITF futures Tournament, in SA,
  at the end of each year
• Wheelchair tennis programme with sponsorship from
  ACSA.
• Fed Cup Team Home and Away Ties
• Davis Cup Team Home and Away ties
• SATA Senior Interprovincial Championships
• SATA Senior National Ranking Tournaments
• Junior Tournaments incl. IPT, Super 7s and
  Nationals
• Junior Squads touring abroad
• Broadcast Rights to International Tennis
• Highly qualified Tennis Coaches in South Africa
• High Performance centre at University of
  Pretoria, with plans for regional academies
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• 2005 highlights
• 2005 Wimbledon Mens and Ladies Doubles Champions
• 2005 Africa Junior Champions
• 5th in Euro Africa Group Ladies Fed Cup
  tournament
• Narrowly lost to Germany in Mens Davis Cup Tie
• 8 very talented youngsters at SATA National
  academy, of which 4 are from PDI communities.
• Revival of Arthur Ashe Stadium, SowetoPMG note
  pictures not include
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• SATA lacks funds to enable it to really produce
  stars for the future. Most major corporates in
  South Africa are already aligned to the big
  sports, viz. Soccer, Rugby, Cricket. It is an
  ongoing struggle to get sponsors to partner the
  lesser sporting codes.
• At grassroots and junior level, we urge the
  government and National Lotteries Board to
  largely assist the lesser funded sports, to
  enable them to catapult the careers of the
  juniors, from a larger and far stronger entry
  level base. Once they are equipped with the
  necessary coaching etc. they will be able to
  compete on the international circuits. One only
  has to look at the government funding policies of
  countries like Australia, Argentina and Spain, to
  witness what government funding has meant to
  their sports. PMG note pictures not include
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• Help us to let them Play
• PMG note pictures not include

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Public Interest in Tennis
Tennis has a total interest of 5.6 Million
South African television viewers. Ranks 5th and
6th respectively for overall junior and adult
spectators and TV viewership. Growth in 2004 on
2003 was positive across the board, increase of
1.5 million spectators.
Copyright_BMI_Sport info
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Market
Status of Tennis in SA- BMI 2004 Survey Recent
BMI statistics show tennis to be rated 5th in
adult participation (800 000 players) Amongst
the junior market, tennis ranks 7th or
better amongst all population
groups, and 5th overall.
Copyright_BMI_Sport info
32

• PMG note pictures not include