History

1
History

• Date of birth September 26, 1981 ) (age 27)
• Place of birth Saginaw, Michigan, U.S.
• Turned pro 1995
• Serena Williams was taught tennis by her parents
  Richard Williams and Oracene Price
• PlayingTennis when she was just a little kid
• Won her first tournament when she was only 4
  years old.
• By the age of 10 Serena Williams won 46 junior
  tournaments (out of the 49 she entered)
• February 2, 2009, is ranked World No. 1 by the
  Women's Tennis Association

2
Serena Jameka Williams

• Yandiry Mlakar

3
Career

• First professional event was in Quebec City and
  made 240 dollars as her winnings.
• September 1995, became professional at the age of
  14years old
• 1997 defeated Monica Seles and Mary Pierce at
  ranked No. 304 ending at No. 99
• Won more career prize money than any other woman,
  in any sport.
• Career record41587 (82.6)
• US 23,628,104

4
Career

• Grand Slam finals (23)
• Singles (13)
• Wins (10)
• Women's doubles (8)
• Wins (8)
• Mixed doubles (4)
• Wins (2)
• Career finals
• Singles (45)
• Wins (33)
• Olympic medal record
• Gold2000 Sydney Doubles
• Gold2008 Beijing Doubles

5
Playing style

• Williams is primarily a baseline player. Her game
  is built around taking immediate control of
  rallies with her powerful and consistent serve,
  return of serve, and forceful ground strokes that
  can come from both the forehand and backhand
  swing.
• She is known for having a very smooth motion and
  her serve is one of the most highly respected on
  the WTA tour.
• Serves over 120 mph
• Backhand is considered to be one of the best, if
  not the best

6
Branding Her Name

• Entertainment
• The Simpsons
• Sports Illustrated
• MTV
• "Crouching Mother, Hidden Father
• ER
• Law Order Special Victims Unit
• Late Night with Conan O'Brien,
• Voice on the Nickelodeon cartoon

7
Branding

• Magazines and books
• Forbes Rank Serena 83 top 100
• People Magazine's 25 Most Intriguing People
• 50 Most Inspiring African- Americans
• In 2005, Tennis magazine ranked her as the
  17th-best player of the preceding forty years

8
Sponsors

• Kraft

9
Sponsors

• Five-year endorsement contract with Nike 55
  million
• 12 million agreement with
• Puma
• Sony Ericsson Promoting
• Tennis in India to promote
• the sport in India.
• HP Commercial

10
Advertisement of her Uniqueness

• Fashion
• Unusual and colorful
• outfits on court
• Leather-looking catsuit
• Denim skirts and boots
• White trench coat

11
Fan involvement

• Music (hip-hop) Grammy-winning rapper Ludacris
  has teamed with tennis superstar Serena Williams
  to help kick-off a contest for fans to create a
  theme song for her sports matches. The musician
  with the winning song will be taken into the
  studio to professionally record what will become
  Serena's official theme music.
• Fashion
• Media
• Blog
• Music Contest

12
Contributions/Mentor

• Venus Serena Williams Tutorial/Tennis Academy
  (California Tennis Association for
  Underprivileged Youths) Available in the Los
  Angeles area
• Serena funded the construction of a secondary
  school in Kenya in November 2008. The school is
  named after her.
• Helped to further the education of young children
  in Clarendon County, South Carolina by donating a
  10,000 check to Clarendon School District 1.
• Serena received Celebrity Role Model Award from
  Avon Foundation in 2003 for work in breast
  cancer.
• The Owl Foundation
• Visits schools and hospitals, and conducts tennis
  clinics for at-risk youths
• S.E. Tennis and Learning Center, in Washington,
  D.C.
• Ovarian Cancer Research Fund
• Race for the Homeless
• Stop the Violence
• Special Olympics
• Arthur Ashe Foundation

13
Awards

• 1998
• WTA Newcomer of the Year
• Tennis Magazine/Rolex Rookie of the Year
• 1999
• WTA Most Improved Player of the Year
• Tennis Magazine Player of the Year
• 2000
• WTA Doubles Team of the Year Award (with Venus
  Williams)
• 2002
• WTA Player of the Year
• ITF Women's Singles World Champion
• Associated Press Female Athlete of the Year
• 2003
• 34th NAACP Image Awards President's Award
• ESPY Award Best Female Athlete
• ESPY Award Best Female Tennis Player
• Laureus World Sportswoman of the Year
• Avon Foundation Celebrity Role Model Award
• BET's Best Female Athlete of the Year

• 2004
• WTA Comeback Player of the Year
• Family Circle/Prudential Financial Player Who
  Makes a Difference Award
• ESPY Award Best Female Tennis Player
• BET's Best Female Athlete of the Year
• 2005
• BET Best Female Athlete of the Year
• 2007
• Laureus World Comeback of the Year
• Harris Poll Most Favorite Female Sports Star

14
Digital world

• http//www.serenawilliams.com/

15
Entrepreneur

• Clothing Line called
• Aneres
• First name spelled
• backward
• She plans to sell in
• boutiques in Miami and
• Los Angeles.

16
Controversies

• Some believe that she is far too concerned with
  her fashion and acting careers and has not
  focused enough recently on her tennis.
• Williams' older sister, Yetunde Price, was
  murdered on the morning of September 14, 2003, by
  gunshots as she passed by in a car driven by a
  man in the Compton area.

17
Work cited Page

• http//www.serenawilliams.com/sponsors.php
• www.buildafricanschools.org
• http//www.venusserenatennisacademy.org/sponsors.h
  tm
• info_at_venusserenatennisacademy.org
• WeMix.com
• http//www.williamssisters.org/sbio.html
• http//serena_williams.justsuperstar.com/bio/
• http//black-celebrities.blogspot.com/2008/09/sere
  na-williams.html
• http//www.sohh.com/2009/03/ludacris_tags_serena_w
  ill.html