Knowledge Industry Partnership Launched April 8, 2003

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Knowledge Industry Partnership Launched April 8,
2003
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Philadelphias Knowledge Industry Partnership
Different objectives. A shared
focal point.
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Just some ways higher ed.impacts Pennsylvania .
. .
DIRECT SPENDING 13.2 billion annually STUDENT
POPULATION 609,521 students ANNUAL GRADUATES
125,000 degrees awarded
OUT MIGRATION 46- 17,384 PA freshmen IN
MIGRATION 2 29,221 OOS students NET IN
MIGRATION 2 11,837 new students
per class
FOREIGN STUDENTS 24,470 in 2002-03 NET
IMPACT 626.9 million annually
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Higher Education one of PAs key industries
Major initiatives underway
Some activity or potential
(Erie)
(Scranton-Wilkes-Barre)
(State College)
(Reading)
(Harrisburg)
(Lancaster)
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Philadelphias Knowledge Industry Partnership
What is KIP A broad based coalition of Greater
Philadelphia civic, government, business, and
higher education leaders . . . The Scope of
KIP 3-year, 7.8 million initiative to
createpositive first-hand experiences early
and often throughout the entire student life
cycle
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The Student Life Cycle
ATTRACT ENGAGE
RETAIN
Visit
Enroll
ATTRACTION
Apply
Graduate
Stay
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Two times when their bags are packed
2. When they graduate.
1. When they head off
to college.
Forbes Magazine, June - 2003
NCHEMS 2002 Data
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Philadelphias Knowledge Industry Partnership

• Key success measures
• ATTRACT ? Yield
• ENGAGE ? Off-Campus experiences
• RETAIN ? Graduate retention
• Long-term outcomes
• Increase young person population
• Boost college-educated workforce
• Jump-start entrepreneurship

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Philadelphias Knowledge Industry Partnership
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The College Selection Process
The EnrolledStudent Experience
The After-College Decision
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Campus Visit / Philadelphia
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The College Selection Process
The EnrolledStudent Experience
The After-College Decision
ATTRACT
ENGAGE
RETAIN
Attracting more talent to the region
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Campus Visit/Philadelphia
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Field-specific Brochures
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International StudentRecruitment
Japanese
Spanish
Korean
English
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National Advertising Campaign
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Award-winning Public Relations Program
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Campus Philly
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The College Selection Process
The EnrolledStudent Experience
The After-College Decision
ATTRACT
ENGAGE
RETAIN
Connecting students with the community
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Campusphilly.org
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Campus Philly Kick-Off
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student
zones
Chestnut Hill
University Square
SOUTH STREET
CHINATOWN
Manayunk
OLD CITY
King of Prussia
Rittenhouse Square
Penns Landing
VALLEY FORGE
AVENUE OF THE ARTS
New Hope
Italian Market
UNIVERSITY CITY
Peddlers Village
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Regional Student Programs
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Career Philly
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The College Selection Process
The EnrolledStudent Experience
The After-College Decision
ATTRACT
ENGAGE
RETAIN
Retaining a young, educated workforce
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Internships in a Box
Program Goal 5,000 new internships
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Careerphilly.org
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CareerPhillyinternship fairs
October 6, 2004 140 Employers 1000 Students
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What the research tells us...

• KIP Survey of Recent College Graduates
• 64 of all graduates stayed in region (2003)
• Region retained 86 of natives, 29 of
  non-natives
• Boston Overall retention 50 76 of natives
  retained and 42 of non-natives retained

• What keeps students in the region after
  graduation
• INTERNSHIPS 64 of all students who interned
  locally chose to stay in the region after
  graduation
• ACADEMIC FOCUS IT, health sciences, and visual
  performing arts
• PERSONAL CONNECTION 60 of non-natives who
  stayed after graduation rated the region an 8 or
  higher (out of 10)
• PRACTICAL MATTERS 60 of students who rank
  affordability as important and 54 of students
  who rank housing (availability and value) as
  important stayed

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