Sponsorship Overview

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2010 Alltech FEI World Equestrian Games
Your opportunity to be the exclusive Tack licensee
Bid submissions due by August 1, 2008
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2010 Games Overview

• What World Championships for all eight
  equestrian disciplines
• When September 25-October 10,2010
• Where Kentucky Horse Park-Lexington, Kentucky
  USA
• Competitors 800 athletes and 900 horses,
  representing more than 60 countries
• Spectators Approximately 700,000
• Media 2,000 including more than 50 TV
  networks broadcasting to 150 countries
• 2010 International Television European Broadcast
  Union Network of countriessimilar to 2006
  coverage
• 2010 U.S. Television NBC Sports3 weekends of
  coverage in the United States
• Major cable network (in negotiations) will
  provide additional coverage
• 2006 TV Audience 460,000,000 viewers worldwide
  320 hours of coverage
• Other
• Held every four years, midway between the years
  of the Summer Olympic Games
• An The 2010 World Equestrian Games will be the
  first ever held in North America

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2010 Games Update

• 10 million title sponsor (Alltech)
• Other multi-million major sponsors
• Sold 6.3 million in ticket deposits during
  2-week pilot program offered only to United
  States Equestrian Federation Members (all 50
  states ordered)
• Have deposits for 145 trade show booth
  representing more than 2 million in revenue
• Leroy Neiman is the Official Commemorative Artist
• More than 50,000 room night requests to date

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Kentucky Horse Park will be home of the 2010
Alltech FEI World Equestrian Games
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USA Television Extensive coverage planned

• NBC Sports
• Weekend Coverage of 6-10 hours
• National Cable Partner
• Under negotiation expected to be weekend and
  weekday coverage

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International Television

• European Broadcast Union agreement signed

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Global Participation
59 countries participated in 2006
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2006 International Television
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Rolex

• The official time-keeper of

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• The official vet hospital of the Alltech FEI
  World Equestrian Games

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Incredible!!!
At 1,000 days out 6.3 million in tickets were
sold in first 2 weeks
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How about a Fortnight
of Festival
Rolling Stones Elton John
A 25 million project!
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Headliners will create an overall experience
for visitors to the 2010 games
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Your opportunity to be recognized as the Official
Tack Licensee of the Games
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Exclusivity

• Worldwide licensing and identification
  exclusivity for all eligible categories of tack
  from the date of the agreement through March 31,
  2011.
• Designation(s) as Official Tack Licensee and/or
  other appropriate, and perhaps more specific,
  language to be agreed upon, (i.e. Official
  Saddle, Bridle, Harness, etc.) of the 2010
  Alltech FEI World Equestrian Games.
• Opportunity to refer to tack products as The
  official tack/saddle/bridle/harness etc., of the
  Alltech FEI World Equestrian Games 2010
• Permission to use Games Marks on all tack items
  included in agreement.

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Exclusivity

• Permission to use Games Marks on approved product
  packaging, labeling, and other forms for the
  Marked tack, worldwide.
• Permission to use Games Marks in promotion of the
  sale of all tack, worldwide, including
  advertising, brochures, articles, press releases,
  and points of sale displays.
• Permission to use approved Games Marks on other
  items (such as promotional apparel) using both
  the Games Mark(s) and the licensee logo for
  promotional purposes only.
• Opportunity for licensee to purchase official
  Games merchandise via Alltech at discount prices.
• Tack trailer in athlete-only area allows
  opportunity for additional revenue generation
  potential.

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Visibility at the Games

• The official Tack licensee will get public
  recognition in a variety of public areas and
  other opportunities including editorial
  acknowledgement in The Official Games Program,
  multiple large on-site video boards, and other
  opportunities to be individually developed.
• The official Tack licensee will have a dedicated
  location in the exclusive International Pavilion,
  where only countries, international companies,
  Alltech, and sub sponsors of Alltech will be
  permitted to display. A 12 by 12 booth will be
  provided to the licensee. The booth will include
  the basic structure, quality flooring,
  electricity, waste management, and security.
• The official Tack licensee will have the
  opportunity to increase its booth size at cost to
  the licensee.
• The official Tack licensee will also receive one
  ½ page ad, 4-color, in event programs at Event.

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Visibility in The International Pavilion

• Your opportunity to showcase your company to the
  world as part of The International Pavilion
  (Additional booth opportunities available in the
  trade show area of the Games
• Located at the heart of the 2010 Alltech FEI
  World Equestrian Games
• Surrounding booths will be full of activities
  representative of each participating country
• 700,000 potential visitors

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International Pavilion

• Designated booth/display area
• Prominent location
• 12 x 12 booth
• Quality Flooring
• All utilities and maintenance
• Opportunity to customize to meet licensee needs

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Hospitality

• Four (4) passes per day to the Main VIP
  Hospitality Program and to other VIP hospitality
  areas.
• Invitations to all major third-party hospitality
  events held during the games.

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Tickets and Credentials

• Four (4) all event-all access credentials for
  competition events
• Two (2) tickets to Opening Ceremonies
• 5,000 additional ticket allowance to be used at
  licensee option (pending ticket availability)
• Ticketing will be determined in conjunction with
  the World Games 2010 Foundation

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Other Benefits

• Right of selection for premium hotel rooms for
  the 2010 Games (at licensee cost)
• Games-controlled transportation assistance
  to/from the Games and on-site
• Priority Parking/Shuttle Assistance
• Inclusion in focused Games-related press release
• Opportunity to be featured on weekly radio shows
• Opportunity for advanced ticket sales to nightly
  entertainment ev

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Online exposure

• Link, Logo, and company information prominently
  featured on both www.alltechfeigames.com and
  www.feigames2010.org.
• Company named listed among sponsors, licensees,
  and feed partners on both www.alltechfeigames.com
  and www.feigames2010.org.

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Be the official Tack licensee
For more information on this exclusive licensee
opportunity, contact us at TacknTogs
Only licensee bids submitted by August 1, 2008,
will be considered