Casual Games Overview

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Casual Games Overview
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Who is The Casual Gamer?
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Who is The Casual Gamer?
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Who is The Casual Gamer?

• 70-100 million casual gamers worldwide
• 65 Female - Core age 25-54 (71), 88 are 25
• Females play 2.5 times longer than males
  (Jupiter)

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Who is The Casual Gamer?
FUN
Entertainment
Community
Rewards

• 70-100 million casual gamers worldwide
• 65 Female - Core age 25-54 (71), 88 are 25
• Females play 2.5 times longer than males
  (Jupiter)

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Top Casual Games Over Past 5 Years
Puzzle Arcade Card
Word
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Casual Games Business Models
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MSN Games - December 2000
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MSN Games February 2006
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Popcap Games December 2000
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Popcap Games February 2006
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Casual Games Market Overview
High Barrier
Skill (Fees)
Subscription (Annual / Monthly Fees)
High Barrier
Audience Size
Downloads (Revenue Per Download - 19.95)
Low Barrier
Free Online (Ad Revenue)
Low Barrier
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Revenue per User per Business Model
80 - 120
Skill (Fees)
Subscription (Annual / Monthly Fees)
30 - 50
Revenue per User
Audience Size
Downloads (Revenue Per Download - 19.95)
20 - 30
Free Online (Ad Revenue)
.20 - .40
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Comprehensive Casual Games Experience

• User plays game across all four casual game
  revenue models

Cash Games Rev per user 80 - 120
Subscriptions 30 - 50
Free Online .20 - .40
Downloads 20 - 30
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Revenue Pillars Considerations

• Online Advertising
• Advertisers are moving more ad dollars to online
• Game, genre, or site specific sponsorships
• Advertising in games
• Downloadable Games
• Top 10-20 games equal 90 of the revenue
• Price Inelastic (19.95 target price)
• File Size in the 8-10 Mb range
• Subscription
• Community is key
• Token based world with broad selection of games,
  leagues, tournaments, avatars, etc
• Pay on Monthly or Annual Basis
• Cash Games
• Players compete for REAL cash prizes against
  others
• Winner determined by Skill. (NOT chance as in
  Casino games or lotteries)
• Large Liquidity Pool and games determine success

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1 Million Skill Games World Championship

• Drive Awareness to the Casual Game / Skill Game
  Space
• Largest Prize ever offered in Casual Games
• People will play the most popular games ever
  launched in their respective genres
• Bejeweled 2, Zuma, Solitaire
• Tournament structure based on success of Poker
  tournaments
• Qualifying tournaments held online
• Big finals event held in Los Angeles
• Finals will be filmed and broadcast by GSN to 58
  million households
• One hour show, start air date on Dec06
• Winner will be declared the best Casual Gamer
  in the world

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Where is the Casual Games Industry Headed

• Awareness in the industry will drive growth
• Extension of Casual Games across new markets and
  platforms will drive growth
• Community features will drive customer retention,
  revenue
• Refinement of business models and revenue
  structures
• Consolidation in the Industry