Whole Foods

1
Whole Foods

• Bao Vu
• Kaitlin Conz
• Lindsay Stark
• Daryl Swanson
• Mike Herald

2
Company Background

• Founded in 1980 and currently has 187 stores
  across the US and UK.
• Was ranked 15th in 2006 on the Fortune 100 list
  of Greatest Companies to work for and has been on
  the list since 1998.
• Publicly traded on the NASDAQ under the symbol
  WFMI.

3
Vision, Mission, Objective

• Vision
• Highly selective about what they sell
• Dedicated to stringent quality standards
• Committed sustainable agriculture.
• Mission
• Whole Foods, Whole People, Whole Planet
• Objectives
• Supports organic farmers
• Recycles, reuses, and reduces waste
• Uses alternative energy
• Uses green building techniques

4
Internal Environment
Value Chain
Human Capital

• Primary Activities
• Inbound logistics
• Operations
• Marketing Sales
• Service
• Support Activities
• Procurement
• Technology Development
• Human Resource Mgmt
• General Administration

• Responsibilities
• Benefits
• Innovation Ideas
• Empowering Work Environment
• Employees Team Members
• Promote work/life balance

5
External Environment
Six Factors
Porters Five Forces

• Demographic
• Sociocultural
• Political/Legal
• Technological
• Economic
• Global

• Threat of new entrants- Medium
• Power of Buyers- Medium
• Power of Suppliers- Low
• Power of Substitutes- Medium
• Rivalry among competitors- Medium

6
Strengths And Weaknesses
Strengths
Weaknesses

• Differentiated
• Employee Satisfaction
• High Quality Standards
• Sustain Local Agriculture
• Environmental conscious

• Too differentiation
• Lack adequate marketing
• Too expensive for cost conscious
• Distribution chain in need of improvement

7
Improving Whole Foods

• Extend marketing to college student segment
• Introduce a few sales to spark interest and allow
  consumers to experience high quality at a low
  price
• Visually change layout of store to increase
  comfort
• Integrate commercial and local supplier
  distribution change