Typestyles

1
Typestyles!
Students will be able to identify all 6
typestyles and 4 variations
2
Meet the families.

• Roman
• Sans Serif
• Square Serif
• Script
• Text
• Novelty

B
A
C
3
Roman
R

• Easy to read.
• Varying line weight.
• Rounded serifs.
• Used for body type in newspapers, magazines,
  books.
• All capital letters O.K.

round
round
4
Sans Serif
S
no serif

• Easiest to read.
• Uniform line weight.
• Sans - French word meaning without.
• No serifs.
• Used for body type in newspapers, magazines,
  books.
• All capital letters O.K.

5
Square Serif
BG

• Hard corner serifs.
• Square serifs.
• Used for university sweatshirts, football teams,
  athletics.
• Almost always used as all capital letters.

square
6
Script
S

• Resembles handwriting, cursive.
• Used for wedding invitations, Valentines day
  cards, Mothers day cards.
• Personal touch, feeling of sincerity.
• Never, never, never used as all capital letters.
• VERY DIFFICULT TO READ IN ALL CAPS!

7
Wedding Invitation Sample
8
Birth Announcement
9
Text
S

• Also called black letter, or old english.
• Feather quill pens and ink bottles.
• Used for diplomas, certificates, formal
  documents.
• Very traditional.
• Never, never, never used as all capital letters.
• VERY DIFFICULT TO READ IN ALL CAPS!

10
Diploma / Certificate
11
Novelty
S

• Largest family - lots of cousins.
• Used for any kind of theme.
• Very different, radical, obscure, cool.

Novelty
Novelty
Novelty
Novelty
12
Different variations.

• Bold
• Italics
• Expanded
• Condensed

A
A
A
A
13
Bold
A

• Heavier line weight.
• Used to add emphasis.
• Draws your attention to it.
• The important words in the text book.
• May be used with any typestyle family.

14
Italics
A

• Slanted to the right.
• Used to add emphasis.
• Draws your attention to it.
• The important words in the text book.
• May be used with any typestyle family except
  script.

15
Expanded

• Letters are wider than tall.
• Used to add subliminal tones to advertising.
• May be added to any typestyle.

A
16
Condensed

• Letters are taller than wide.
• Used to add subliminal tones to advertising.
• May be added to any typestyle.

A