OM 4601 Introduction to Operations Management

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OM 4601Introduction to Operations Management

• Class Introduction, Summary and Intro to
  Operations

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Todays Schedule

• Introduce Myself
• Introduce Yourself
• Syllabus and Class Structure
• Operations Intro and Video
• Kristens with Operations Strategy

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Introducing Myself

• Joseph Sarkis
• Ph.D. from SUNY Buffalo
• Was in Texas now in Massachusetts
• Professor Operations Management
• Research Interests include Business and
  Environment, MCDM, Operations Strategy, Advanced
  Manufacturing Technology
• Homepage www.clarku.edu/jsarkis

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Introducing Yourself

• Name
• A Brief Background
• Schooling
• Work Experience
• Concentration
• General Interests
• Fill out Information Sheet (if you havent done
  so)

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Syllabus and Class Structure

• Reading and Case Material
• P/OM Chase and Aquilano (2001)
• Reading Packets in Bookstore.
• 6 HBS cases, 1 HBS readings
• Reserve readings.
• One article.

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Syllabus and Class Structure

• Objective
• To provide a introductory view into techniques
  and methodologies for managing productive
  resources or an organization.
• A mix of qualitative and quantitative discussion
  and presentation.

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Syllabus and Class Structure

• Grading and Assignments
• 1 Team Case Write-ups - 25
• 1 Team Company Evaluation - 30
• 1 Midterm Exam - 25
• Class Preparation and Participation - 20
• Attendance in Class is required
• Absences will be detrimental to your standing in
  this class.

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Syllabus and Class Structure

• Teams and Team Projects
• Group Work is large percentage of grade
• Select by Second Half of Class hand in sheet with
  names.
• Leftovers assigned by me.
• Cases will be assigned after I have group names.
• End of Semester...there are peer evaluations.

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Syllabus and Class Structure

• Cases
• Help to learn from each other and real world
• Expect that you be prepared each week to discuss
  case
• Random calls will be made
• Be considerate to your fellow students
  (especially when you strongly disagree)
• Try to discuss cases as a group outside of class
  (not just for assigned case write-ups).

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Syllabus and Class Structure

• Case Write-ups
• Need to hand in a 1-2 page executive summary of
  your case analysis for every class with case
• Have a how to do cases reading for OM case
  analysis.
• Size of detailed writeup should be (at most) 8
  single spaced pages and any appendices.
• To help in your case writeups and discussion I
  will provide you with some leading questions.

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Syllabus and Class Structure

• Case Presentations
• For those assigned with the days detailed case a
  case presentation is required (if more than 4
  groups, no case presentation, can be informal).
• Summarize major issues
• Your Recommendations
• Try to keep it to under 10 transparencies.

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Syllabus and Class Structure

• Participation
• You need to show up for class
• You should be involved in discussion, this is an
  important way to learn
• Talking for the sake of talking without much
  contribution to the case is not a good way to get
  participation credit
• Insightful comments are encouraged.
• Part of participation credit is from executive
  summary. Hand in at beginning of class.
  Credit/No Credit for exec summaries are given.

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Syllabus and Course Structure

• Company Evaluation
• On the final day of class
• 10-15 page report on a company evaluation.
• presentation on your findings/recommendations
• Need to contact companies
• Write letter for permission/introduction
• Do a little research on Company
• Tour Company/Interview People
• Write thank you letter
• Be prepared call back for more info if needed.
• Ill be your consultant

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Syllabus and Course Structure

• Company Evaluation
• See listing of questions in Syllabus
• Having questions developed beforehand with an
  outline of your report may be beneficial in
  making your time at the company efficient and
  effective.

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Syllabus and Course Structure

• Individual Assignments and Executive Summaries
• students need to hand in executive summary of
  each case
• exec summary should include
• a brief synopsis of the case,
• the major issues involved,
• and your recommendations.
• All Exec Summaries are due at beginning of class!

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Introduction to Operations
What is Operations Management?
Operations management (OM) is defined as the
design, operation, and improvement of the systems
that create and deliver the firms primary
products and services.
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What is a Production System?Defined
A production system is defined as a user of
resources to transform inputs into some desired
outputs. Goods and Services are outputs. What
are the inputs, outputs, transformation process
of Kristens? Feedback mechanisms? Is Kristens
a service or good output?
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Introduction to Operations

• Video What are some of the major topics of
  Operations Management?
• How much different is services than manufacturing?

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Operations Strategy
Strategy Process
Customer Needs
Corporate Strategy
Operations Strategy
Decisions on Processes and Infrastructure
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Steps in Developing a Manufacturing Strategy

• 1. Segment the market according to the product
  group.
• 2. Identify product requirements, demand
  patterns, and profit margins of each group.
• 3. Determine order qualifiers and winners for
  each group.
• 4. Convert order winners into specific
  performance requirements.

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Order Qualifiers and Winners

• Order qualifiers?
• They are the basic criteria that permit the firms
  products to be considered as candidates for
  purchase by customers.
• Order winners?
• They are the criteria that differentiates the
  products and services of one firm from another.

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Exhibit 5.10
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Tradeoffs of Performance Metrics