Food Consumption

1
Food Consumption

• AG BM 102

2
Introduction

• A topic we all are familiar with
• The final market for agriculture
• The consumer is the arbiter of success by the
  food system

3
(No Transcript)
4
Trends in Food Consumption
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
Diet, health and food marketing
15
Demographics

• Population growing by 1.5 per year (half
  immigration)
• Family size shrinking
• One person households growing
• Two-wage earner families growing
• College educated growing
• Non-European portion growing
• Segmented market

16
The Role of Income

• Affects food choice
• Doesnt affect quantity in U.S. in measurable
  amounts
• Affects food away from home
• Vastly more important elsewhere 50 of income
  for food in some countries

17
Source Economic Report of the President
18
(No Transcript)
19
Source Bureau of Labor Statistics
20
Diet, Health, Food Marketing

• A growing concern aging Baby-boomers
• Health foods a growing market
• Organic foods rapidly growing market 2 of all
  food
• Big disconnect between talk action salty
  snacks

21
Obesity in the United States
22
Obesity in the United States

• Nearly 2 out of 3 adult Americans are overweight
  or obese
• Overweight prevalence among children and
  adolescents has risen from 5 in 1970s to 15 in
  2000
• Linked to increased risk of heart disease,
  diabetes, several types of cancer
• Generates increased medical costs, lower
  productivity and output
• 2001 Surgeon Generals report identifies cost of
  117 billion to U.S. economy

23
Food away from home continues to increase in
importance
24
(No Transcript)
25
Food Away From Home
26
(No Transcript)
27
Food Away from Home

• Eat different things
• Some products have been saved by food away from
  home cheese pizza
• Other products have been harmed by more food away
  from home pork
• How food away from home is consumed is evolving
  more carry-out
• People short of time

28
Public Food Programs

• School lunch
• Food Stamps
• WIC Women, infants, children
• Soup kitchens, etc. (private)
• Reduce food costs for poor
• Try to break poverty cycle
• Ultimately someone must pay for this food (either
  government or private donors)

29
Variety of Food

• Vastly greater than in past
• Fresh fruits vegetables in winter
• Prepared foods
• Ethnic foods Chinese, Mexican, other Asian
  not just Italian
• Hamburger Helper family
• Rice helper family
• Foods of foreign origin
• Meal solutions

30
Role of Variety in Daily Life

• Greater choice of restaurants
• More ethnic food at home
• More fresh stuff year around
• More spices
• Fewer prepared meats (sausages, bologna)
• More fish including fresh fish
• Fewer meals centering around a piece of meat

31
Concluding Comments

• Changing landscape
• Some is predictable some is not
• Food system can be reactive or proactive
• Those anticipating changes can make a lot of
  money
• Consumer is the king