Baby Food in South Africa (1)

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Baby Food in South Africa

• Market Research Report

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Report Overview

• The market for baby food in Greece rose strongly
  between 2006 and 2008, but since then has been
  very adversely affected by the downturn in the
  number of births and the economic situation In
  total, Canadian estimates that the market has
  fallen by 22.2 since 2009 in volume terms. - The
  majority of this decline occurring in 2015. A
  traditional approach to food preparation still
  prevails, although prior to the economic crisis
  there had been a clear move towards the purchase
  of convenience foods. Price has become a major
  purchasing criterion as a result of shrinking
  household incomes.
• http//www.researchbeam.com/baby-food-in-greece-ma
  rket

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Key Findings

• The infant population aged 0-3 years has declined
  significantly in recent years, as both the number
  of babies born and crude birth rate have dropped.
• The decline in the number of births, allied to
  the economic crisis, brought about a
  corresponding drop in consumption. Overall
  consumption fell by 15.3 between 2009 and 2015.
• Multinationals dominate all sectors of the
  market. The top three - Danone, Friesland Campina
  and Nestlé - account for a combined 90 of value
  sales. Danone is the clear market leader with a
  40.5 share of value in 2015.
• The most important channel for the sale of baby
  food in Greece is grocery stores, this type of
  outlet taking 56.3 of overall baby food sales.
  However, for milks sales pharmacies have proved
  to be the most important distribution point, with
  57 of baby milks sold via this type of outlet.

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What else does this report offer?

• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features and developments,
  segmentation, per capita trends and the various
  manufacturers and brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table Of Contents

• Executive Summary
• Background to the Market
• Market Profile
• Retailing and Distribution
• The Suppliers
• Production and Foreign Trade
• The Future
• Economic Background

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