Baby Food in Ukraine

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Baby Food in Ukraine
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Summary
Ukraines baby food market has been characterized
by growth in times of economic and political
stability, interrupted periodically by sharp
falls as the country is hit by economic shocks.
The market continued to grow in 2014, but in 2015
underwent a 16 drop. A 7.5 fall in the number
of births in 2014 was followed by an even
stronger reduction of 11.6 in 2015. Rapidly
rising inflation has pushed up the value of the
market, a rise of 133, but in real terms the
increase is much lower, at 18, with prices
falling in real terms. Ukraines economy began to
recover in the first half of 2016, and the
country is expected to achieve a 1.2 increase in
GDP for the year as a whole.
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Key Findings

• The baby food market in Ukraine continued to grow
  in 2014, but the latest political and economic
  crisis of 20142015 caused a 16 drop in baby
  food consumption in 2015.
• Milks form the largest sector, accounting for 44
  of volume and 65 of value. Consumption of juices
  is relatively high and they account for 31 of
  volume and 18 of value.
• In value terms Nestlé and Danone lead the market
  in 2015, while in volume terms domestic suppliers
  Khorolskiy and Odesskiy are the leaders. Nestlé
  and Danone each held 22 of value.
• The market is expected to continue to drop in
  2016 and 2017. From 2018, provided the economic
  and political situation improves, the market is
  expected to return to moderate growth.

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Synopsis
Baby Food in Ukraine is an analytical report
which provides extensive and highly detailed
current and future market trends in the Ukraine
market.
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What else does this report offer?

• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features developments,
  segmentation, per capita trends and the various
  manufacturers brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table of Contents

• Introduction
• Background to the Market
• Market Overview
• Sector Analysis
• Production and trade
• Company profiles
• Distribution
• Economic background
• Prospects and forecasts
• Appendix

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Baby Food in Ukraine
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