Baby Food in Malaysia

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Baby Food in Malaysia
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Summary

• In Malaysia, the sales of baby food have
  increased annually in terms of both volume and
  value except in 2012. The total volume sold in
  2016 was 12 higher than in2010 and value in
  2016 was 96.5 higher than in 2010, equivalent to
  an increase of 71 at constant 2010 prices.
  Malaysias strong economic performance has
  madecommercial baby food accessible to an
  increasing number of parents. The risingnumber
  of births has further stimulated sales. The
  market is dominated by babymilks, which account
  for 90 of retail sales. Cereals represented
  6.4, Wet mealsaccounted for just 1.2 of market
  value. Other baby food, now consisting of
  rusksand snacks, took 2.6 of market value.

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Key Findings

• Malaysia has a well-developed food production
  industry but its baby foodindustry is very
  small.
• Consumption of baby food in Malaysia increased by
  12 since 2010 in terms ofvolume. Market value
  reached 96.5 more than in 2010, equivalent to
  growthof 71 at constant prices.
• Growing-up milk has been the major growth area,
  now accounts for over half of market value.
• Nestlé is the only one among main manufacturers
  produces cereals locally.
• Three companies dominate the market Danone
  (including Dumex), Nestlé(including Wyeth), and
  Dutch Lady (Friesland Campina).
• Consumption of baby food between 2016 and 2022
  will grow by only 5, butvalue sales will rise
  by 31.5 at current prices.

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Synopsis

• Baby Food in Malaysia is an analytical report
  which provides extensive highly detailed
  current and future market trends in the Malaysia
  market.
• What else does this report offer?
• Consumption data based upon a unique combination
  of industry research,fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating new
  companies considering entry in the industry along
  with their key focus product sectors.
• Market profile of the various product sectors
  with the key features developments,
  segmentation, per capita trends and the various
  manufacturers brands.
• Overview of baby food retailing with a mention of
  the major retailers in thecountry along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  identify profitable markets and areas for product
  innovation.
• Analyse current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changingmarket dynamics.

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Table of Contents

• Introduction
• Executive summary
• Definitions
• Market Overview
• Sector Analysis
• Production and trade
• Company profiles
• Distribution
• Economic background
• Prospects and forecasts
• Appendix

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