Call in

1
Welcome!

• Please call in to
• [phone]
• Access Code
• 443-605-519

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How to Put Together a Successful Lobby Day

• A presentation from Stephanie Vance
• Advocacy Guru
• Advocacy Associates, LLC

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Topics

• About the Webinar
• About the Advocacy Roundtable Program
• Lobby Day Process Setting up Meetings
• What Else Should you Cover?
• Seven Deadly Lobby Day Sins
• Specific Ideas to Take Home!

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Whos Talking?
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About the Webinar

• Muting
• Questions
• Toolbar
• Follow-up Materials
• Recording

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About the Advocacy Roundtable Program

• What is it? What have you gotten yourself into?
• What are the main benefits?
• Webinar subscription
• Online social network
• Discounts on services
• More Information

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Where are we starting from?

• Lets go to the poll

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Lobby Day Process

• Five Key Steps

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Lobby Days Step One, Setting the Stage

• Determine where and when
• Capitol based
• District based
• Will the legislature be in session?
• Whats the style for your state?
• Determine WHO will schedule
• You?
• Advocates? (if so, how will you coordinate?)

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Lobby Days Step Two, Gathering Information for
Meetings

• Build the database
• Legislators and staff (schedulers and LAs)
• Advocates
• Connect by zip-code / state
• Important considerations
• Make sure advocates give you the right address!
• Day Of Cell Phone
• Early Registration Deadlines
• Make sure THEY know what theyre getting in to

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Lobby Days Step Three, Fax or E-mail Meeting
Requests

• What the request letter should include
• Details on city / state of constituents attending
• Details on time constraints
• Details on ask
• To personalize or not to personalize

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Lobby Day Step four, Scheduling

• Let your fingers do the walking
• Calls, calls and more calls
• Coordinating times (Senate and House meetings so
  all can attend)

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Lobby Days Step Five, Reports, Reports, Reports

• What reports will you need?
• Pre-conference calendar
• Individual itineraries
• By state
• By time
• By chamber
• Meeting with member vs. with staff
• What reports do you want?
• Meeting feedback
• Other?

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How We Handle the Five Steps

• Our Database
• Zipcode / State Connection
• Sample
• Sample Meeting Request Letter
• Our Online Calendar
• Reports
• Our reports generator

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What Else Should be Covered?

• Issue overview
• Advocate training
• Message development
• Message delivery
• Their power as constituents
• Importance of follow-up and specific ideas
• Razzle-Dazzle

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The Seven Deadly Sins of Lobby Days

• Sin 1 Non-Constituency
• Sin 2 Non-Written Requests
• Sin 3 Assumption
• Sin 4 Member-itis
• Sin 5 Inflexibility
• Sin 6 Overzealousness
• Sin 7 Abandonment

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The Five Minute Action Plan

• How are you going to use this information at
  home? Lets go to the poll!

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Contact Information

• Stephanie Vance
• The Advocacy Guru
• Advocacy Associates
• 1640 19th St., NW
• 2nd Floor
• Washington, DC 20009
• [phone]
• vance_at_advocacyguru.com