Not All Call Tracking Created Equal

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Not All Call Tracking Created Equal
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People who know Call Tracking
How far most get you
How far Call Sumo gets you
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Allow me to explain

• I recently realized that when I say Call
  Tracking and when others in the Dental Industry
  say Call Tracking, were talking about different
  things! It may not sound like a big deal at first
  glance, but Ive spoken with CEOs of other Call
  Tracking companies in the Dental Space and they
  said, Wow, thats pretty cool, but thats not
  what we mean by call tracking. This is
  understandable because they approach call
  tracking as keeping track of how your calls are
  being handled, and its a perfectly fine thing to
  do. They may even throw in some analytics here
  and there. But, I have to emphasize  We dont
  do the same things.

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• Old School Call Tracking
• You may not be using a typewriter, but
  vanity metrics along with hours of phone calls
  you have to listen to, you might as well dust off
  the old typewriter and tabulate your Call Data.

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• Call Sumo Call Tracking
• When we think of Call Tracking, we think of
  a Quantitative, Scientific way of measuring your
  marketing.  That include bots, some application
  of Artificial Intelligence and Integrations into
  your existing software to Automate the tedious
  process of doing it all by hand.  Which would you
  rather have on your side, a typist or a scientist?

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• Most dentists Ive spoken to also seem to
  think that Call Tracking tells you basic
  information such as
• how many calls you got,
• where theyre coming from,
• call recording,
• so you can hold your staff accountable for not
  handling the calls appropriately.

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• Ive spoken with dentists who were really
  thinking of call tracking just as a way of making
  their front desk more efficient at converting
  patients. But to be honest, thats just the tip
  of the Iceberg. For Call Sumo Call Tracking is
  the missing piece to having your business do
  marketing like Amazon does! Its not just about
  knowing how many calls came in, but knowing which
  ones are new patients, leads, how much a
  particular call lead spent at your practice vs
  one from another marketing channel. Its a
  statistical/scientific way of approaching,
  tweaking and improving your marketing!

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• Ive spoken with dentists who were really
  thinking of call tracking just as a way of making
  their front desk more efficient at converting
  patients. But to be honest, thats just the tip
  of the Iceberg. For Call Sumo Call Tracking is
  the missing piece to having your business do
  marketing like Amazon does! Its not just about
  knowing how many calls came in, but knowing which
  ones are new patients, leads, how much a
  particular call lead spent at your practice vs
  one from another marketing channel. Its a
  statistical/scientific way of approaching,
  tweaking and improving your marketing!

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Here are some things to consider

• Who cares if you have 300 calls or 1000 clicks,
  arent you really looking for patients?
• Could the 300 calls include 250 existing patients
  who simply googled your name?
• Do you really have the time to listen to all 300
  calls only to realize 20 of them were actual
  calls from marketing you paid for?

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Whats Analytics Got to Do With it?

• So, our view of Call Tracking is that its
  the missing Analytics system that can help you
  connect the dots, thru and thru. Call Sumo
  integrates with your Practice Management System
  to make them more intelligent. It uses your PMS
  data every time a call comes in. Call Sumo
  understands if its a new patient or an existing
  one, it can even tell when marketers are the ones
  calling who just might be calling to bother you.
  The system is built to automatically be able to
  tell which calls are good and which ones arent
  so you dont have to listen to every single call.

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• Other call tracking systems might tell you
  how many calls you got from your Newspaper
  marketing, vs online. Call Sumo can tell you how
  many of those calls were by new potential
  customers who found your business vs an existing
  customer who might simply be looking you up on
  Google. This small but critical piece of insight
  results in a much different and clearer view of
  your Marketing. And then the system gets even
  smarter

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Did you say smarter?

• Yup, Call Sumo is even more powerful than
  that. It can help you identify effective
  marketing campaigns, but it can also help you
  track where you sales funnel might be broken.
  Think your front desk needs to take course on
  phone etiquette? Call Sumo can tell you
  definitively based on your conversion ratio. The
  truth is, its more subtle than that, it may turn
  out that what your front desk needs isnt a
  training seminar, but maybe an assistant who can
  answer the phone when he or she is already on the
  phone. Youd be surprise how many calls go to the
  voicemail during the daytime.

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• Once youve used Call Sumo to smooth out your
  sales funnel like a well oiled machine, you can
  then rely on Call Sumo to help you get important
  numbers like your Cost per Acquisition. Better
  yet, you can even tell how much each of the
  advertising strategies actually making you, no
  BS, just straight bottom line numbers. And just
  like that, Call Tracking then goes from being an
  ancillary tool to being the indispensable
  resource for a business in competitive markets.