How to Track Call Only Ads Conversions

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How to Track Call Only Ads Conversions?
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How to Track Call Only Ads Conversions?
In this presentation, we are going to share why
outcome measuring is complex for call only ads
campaign.
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Call Only Campaign is Costly
You might think that call only campaign is very
affordable but in reality call only campaign is
not that affordable because call only campaign
costs when clicked but not called!
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Call Only Campaign is Costly
Here is a screenshot of my conversation with a
Google representative about this
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People Like to Know About Your Business First
There may be few reasons why people just tap on
the ad and close it before making the phone call?

1. They might be thinking, this action will bring
   them to your website instead of making a call!
2. They would like to know your business first. They
   like to see what you are offering. 
3. Hanging up before you or your representative
   receive the call!
4. They click due to interest!

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How to Track Call Only Campaigns Conversions
Google makes it confusing to track call only ads
conversions. If you check this article,
especially the Monitor performance section, you
will have a double thought for sure! Check the
statement under Look at the performance of your
call-only campaigns.
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How to Track Call Only Campaigns Conversions
What does it mean? Does it mean, our client got
21 phone calls from Call Only ads campaign? Check
the following image
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How to Track Call Only Campaigns Conversions
Of course not! Our client got only 1 valid phone
call out of 21 clicks. Under phone calls
column, you can see there are 3 calls.
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How to Track Call Only Campaigns Conversions
1 call is missed, 1 call lasted for 12 seconds
(we set 15 seconds to count a successful
conversion when we set up Phone call conversion
for this campaign. Therefore, 12 seconds call
cant appear under conversions column) and 1
call is the actual conversion as it lasted for
more than 15 seconds (57) .
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We Asked Google to Change that Statement
That statement made us confused. Hopefully,
Google will remove or correct that statement
pretty soon!
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!!!Thank You!!!
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