social cognition beliefs and judgments

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social cognitionbeliefs and judgments
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Schemas and scripts

• What we know and believe affects
• Perceptions
• Judgments
• Behavior

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Remember these items

• dog cat horse carrot tiger lion antelope
• giraffe cow fox mouse wolf bear
• lettuce pea broccoli cabbage bean
• potato shark cauliflower artichoke

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Self-fulfilling prophesies

• We sometimes get what we expect to get
• We may make this happen
• We can fight against this tendency

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Smart and dumb ratsor students
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Non-verbal communication

• Useful especially when intentional
• Meaning differs among people
• some good at concealing, others not
• Differs among cultures

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Facial expressions

• Probably not universal
• except at extremes
• Do not reliably reveal emotion
• unless intended
• Cannot be used for lie detection
• even with training

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attribution theory

• Fritz Heider
• Edward Jones
• Harold Kelley

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EXPLAINING

• EVENTS
• OTHERS BEHAVIOR
• OUR OWN BEHAVIOR

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SHE SMILED AT HIM

• WHY?

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TWO BASIC CHOICES

• INTERNAL ATTRI BUTION
• EXTERNAL ATTRIBUTION

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INTERNAL

• SHE WAS HAPPY
• SHE WAS FLIRTING
• SHE WAS FURIOUS BUT PRETENDING
• SHE WANTED SOMETHING

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EXTERNAL

• HE SMILED AT HER
• HE WAS CUTE
• HE WAS A CUSTOMER AT MCDONALDS AND SHE HAD TO
  SMILE
• SOMETHING TICKLED HER

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Discounting principle

• Is in a TV commercial so
• Probably doesnt really love the product
• Is the defendants best friend so
• Probably is not telling the truth

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Augmenting principle

• Works for the competing company so
• Probably really does like the product
• Is the defendants enemy so
• Probably is telling the truth

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KELLEYS THREE FACTORS

• consistency
• distinctiveness
• consensus

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FUNDAMENTAL ERROR

• OVERESTIMATE INTERNAL OF OTHERS
• OVERESTIMATE EXTERNAL OF SELVES

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IGNORING BASE-RATE

• VIVID OR RECENT CASE
• PARTICULAR VS GENERAL
• BUT
• PREJUDICE BASED ON TOO MUCH EMPHASIS ON GENERAL