PCS HEART MONITORING DEVICE

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PCS HEART MONITORING DEVICE

• Group 1

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(No Transcript)
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• Freedomand piece of mind

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Societal Problem

• Many heart patients fail to receive assistance
  during a heart attack.

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Problem Facts

• Cardiovascular Disease
• A classification of disease of the heart (cardio)
  and blood vessels (vascular)
• Coronary heart disease and stroke are the
  principal components of cardiovascular disease

National Center for Chronic Disease Prevention
and Health Promotion
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Problem Facts

• Coronary Heart Disease and stroke are the first
  and third causes of death in the United States
• 40 of the overall population
• About 950,000 Americans die of cardiovascular
  disease each year, which amounts to one death
  every 33 seconds

http//www.cardiovascular-disease.org/
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Problem Facts (contd)

• Each year, about 1.1 million Americans suffer a
  heart attack. About 460,000 of those heart
  attacks are fatal.

National Heart Lung and Blood Institute
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PROPOSED SOLUTION

• A portable device which monitors heart rate and
  looks for irregular heart activity that could
  indicate heart problems.

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SOLUTION FACTS

• SYMPTOMS OF HEART ATTACKS
• Chest discomfort with lightheadedness, fainting,
  sweating, nausea or shortness of breath.
• Increased or irregular heart rate.

www.heartinfo.org
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SOLUTION FACTS (contd)

• About half of the deaths stemming from heart
  attack occur within 1 hour of the start of
  symptoms and before the person reaches the
  hospital.
• Our goal is to provide assistance within this
  critical period in an effort to decrease the
  fatality rate of heart attacks.

National Heart Lung and Blood Institute
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Target Market

• People with heart conditions
• People at risk for a heart attack

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Market Analysis

• Who is at risk?
• Those with pre-existing coronary heart diseases 
• Age
• Men? the risk increases after age 45
• Women? the risk increases after age 55
• Family history of early heart disease
• Controllable factors 

National Heart Lung and Blood Institute
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Prevalence of Heart Disease by Age and Sex

• Heart Disease increases dramatically with age yet
  many age groups are affected

American Heart Association
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Annual Number of Americans Having Diagnosed Heart
Attack
American Heart Association
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Mortality Rates From Heart Disease
American Heart Association
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PROS

• Works with existing technology
• Automatic response to irregular heart activity
• EMS can be dispatched in case of emergency

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CONS

• Market limited to PCS network
• Loss of PCS connectivity

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DEVICE WILL

• Indicate irregular heart activity
• Send alert to call center
• Call center will contact user
• Call center will contact EMS in case of emergency

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DEVICE WILL NOT

• Prevent heart problems
• Store historical data

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Heart Monitoring System
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Heart Monitor
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Watch Interface
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Technical Issues

• Distinguishing between death and loss of signal
• Location limited to PCS network

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Technical Issues (contd)

• What is PCS?

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Resource Issues

• Information technology investment
• Staffing call center
• Office space
• Legal representation
• General Business Overhead

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Management Issues

• Cost of running after development

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Risk Analysis

• Failure to detect heart attacks could lead to law
  suits

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Conclusion

• Heart disease victims may not be able to contact
  EMS in case of a heart related problem. Our
  device will automate this process giving piece of
  mind.