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"Arastirmacilarin Tercihi Neden Elektronik
Kitaplardir? Elektronik Kitap Yaklasimi

• Tayfun BASAL
• ELSEVIER

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BENEFITS OF EBOOKS

• Ebooks are easy to access and use
• Ebooks dont occupy shelve space, dont get lost,
  cant be stolen,cant be destroyed
• Ebooks promote reading. Researchers spend more
  time in front of their computers and hence use
  the necessity of online resources.
• Ebooks protect the value of books. Fires,
  earthquakes, hurricanes, wars cant destroy
  ebooks

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BENEFITS OF EBOOKS

• Production process of ebooks are much faster than
  print books, researchers take the necessity of
  accessing to related content much faster.
• Ebooks are easily updateable, for correcting
  errors and adding information.
• Ebooks are searchable and integrated/linked with
  other resources online and provide wider
  information than it has in it. An ebook has more
  content than it has when compared to its print
  version.
• Ebooks are portable. You can carry an entire
  library on one DVD, on a walk-book unit or other
  means of media.

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BENEFITS OF EBOOKS

• Ebooks contain audio visual resources which
  supports its content.
• Ebooks can be printable and thereby give a
  reader most or all of the advantages of a
  paper-based book.
• Ebooks are optimised resources that they can
  simultaneously be used by many thousands of users
  at once.
• Ebooks are cheaper than print ones and you save
  your resources.
• Ebooks can be annotated without harming the
  original work.

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WHAT DO LIBRARIANS THINK ABOUT IT ?
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WHAT DO LIBRARIANS THINK ABOUT IT?
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STUDY ON MIGRATION TO EBOOKS IN UNIVERSITY
LIBRARIES

• ELSEVIER WHITE PAPER ON LIBRARY CONNECT
• To look at the value of online books from a
  quantitative perspective, the ScienceDirect team
  asked Atos Consulting to conduct an independent
  research study in 2007.

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Migration to online books saves libraries money
and increases usage

• The primary goal of the 2007 Atos Consulting
  study was to explore the following questions
• What is the value of online books compared to
  print books for libraries?
• How does the cost of online books compare to the
  cost of print books?
• How does the usage of online books compare to the
  usage of print books?
• How is the adoption of online books progressing?

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Migration to online books saves libraries money
and increases usage

• The study analyzed costs and usage figures based
  on
• Acquisition costs of print books and online books
  
• Libraries recurring costs related to print books
  and possible savings online books offer
• Comparison of online book usage over print book
  usage
• Growth in the number of online books libraries
  have in their collections

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Migration to online books saves libraries money
and increases usage

• The study analyzed costs and usage figures based
  on
• Acquisition costs of print books and online books
  
• Libraries recurring costs related to print books
  and possible savings online books offer
• Comparison of online book usage over print book
  usage
• Growth in the number of online books libraries
  have in their collections

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Migration to online books saves libraries money
and increases usage

• Cost factors analyzed included the one-time
  acquisition cost per book annual book handling
  costs including binding, preservation, ILL and
  cataloging and annual operational costs relating
  to maintaining space for books and providing
  staffing to manage books.

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CASE STUDIES FOR EVALUATING EBOOKS VS PRINT BOOKS
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Migration to online books saves libraries money
and increases usage .Results

• Two recent studies looking at the life cycle
  costs of online books have shownthey offer
  significant life cycle cost reductions. This
  graph presents data collected by Atos Consulting
  in 2001 and Lawrence/Connaway in 2003, and shows
  where an academiclibrary could realize cost
  savings when migrating from print to online
  books.
• Historical data (1998-2006) from 300 academic
  libraries was sourced from the Society of
  College, National and University Libraries
  (SCONUL) in the UK, the Association of Research
  Libraries (ARL) in the US, and the Council of
  Australian University Libraries (CAUL). Also data
  gathered during research conducted in 2001 by
  Atos Consulting at academic libraries in Utrecht,
  the Netherlands, Bremen, Germany and Luleå,
  Sweden was considered.

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Migration to online books saves libraries money
and increases usage .Results

• Two recent studies looking at the life cycle
  costs of online books have shownthey offer
  significant life cycle cost reductions. This
  graph presents data collected by Atos Consulting
  in 2001 and Lawrence/Connaway in 2003, and shows
  where an academiclibrary could realize cost
  savings when migrating from print to online
  books.

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Migration to online books saves libraries money
and increases usage .Results

• Factors to consider in moving to online books
• The 2001 Atos Consulting study determined that
  though purchase price could be a significant cost
  associated with print books, it is in fact only a
  small percentage of their total life cycle cost.
  The graph shows savings that could be realized on
  other costs (e.g., space, processing, binding) by
  an average academic library that converts to
  electronic books.
• Usage of online books is growing
• Although usage per online book differs widely
  between libraries, the Atos Consulting analysis
  has shown that online books are used
  significantly more than their print counterparts
  and therefore offer more value to libraries and
  their patrons.
• For example, in 2006, the average book series
  title on ScienceDirect was used six times more
  than the average (loaned) print book at SCONUL
  libraries and 26 times more than the average ARL
  (loaned) print book. In the same year, the
  average online handbook on the ScienceDirect
  platform was used 155 times more than the average
  ARL (loaned) print book.
• Online book collections are growing
• To get an understanding of the rate of growth in
  established online book collections as well as
  the rate of growth in the number of institutions
  adopting online book collections, a look at data
  from one particular country can be instructive.
  SCONUL data, examined by the ScienceDirect team
  in 2007, showed established online book
  collections in the UK growing at a much faster
  rate than print. There the average online book
  collection increased in size by 65 in 2005 (the
  average number of online books per UK library was
  1,861 in 2004 and 3,065 in 2005), while the
  average print book collection grew by only 5
  during the same period. And, according to the
  SCONUL data examined, online book collections in
  the UK are not just growing in size per
  institution they are also growing in number. The
  number of UK libraries without online book
  collections is diminishing rapidly.

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Migration to online books saves libraries money
and increases usage .Conclusion

• Libraries can save money while creating value by
  establishing online books as an additional medium
  for patrons to access high-quality research
  content. Taking into account the life cycle costs
  of online books (31 lower than for print books)
  and usage advantages (at least six times higher
  than with print), the value of online books to
  the average academic library is significantly
  more the value of print books.

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Agenda
1. Trusted Partner
2. Investing in Research
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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TRUSTED PARTNER
Through centuries of experience, Elsevier has
developed an indepth understanding of the STM
scientific community, and how to best meet their
content needs
?
Long heritage
?
Leading clients
1. Trusted Partner
2. Investing in Research
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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Elsevier has a long heritage of publishing
renowned works by leading authors and prize
winners
Long Heritage of Publishing Leading Books
Galileo published his Discorsi e dimostrazioni
matematiche, intoro a due nuoue scienze his
last work with Elzevir despite being banned by
the Inquisition and is recognized as the first
important work of modern physics
The Publishing House of Elzevir was first
established in 1580 by Lowys ElzevirJacobus
George Robbers established the modern Elsevier
Company in 1880
The publication of the book, edited by Sir
Alexander Fleming, about a revolutionary new
antibiotic, Penicillin Its Practical
Application in 1946
The publication of Grays Anatomy in 1858 was a
landmark for the study of the human anatomy and
in many ways for the whole of medicine
Nobel Prize winners published with Elsevier
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INVESTING IN RESEARCH
Elsevier invests to make libraries effective and
research institutions successful
?
Investing in research tools
?
Leading quality, breadth and depth
?
Most cited publisher
2. Investing in Research
1. Trusted Partner
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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Elsevier develops leading tools to best meet the
specific needs of its clients
Customized solutions to better meet researchers
needs
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Elsevier invests in the most rigorous publishing
system guaranteeing accurate leading edge
publications

• Launch 18 new specialist journals
• 500,000 article submissions

Investing every year

• 200,000 referees
• 1 million referee reports

Solicit and manage submissions

• 8 million articles now available

Archive and promote

• 40-90 of articles rejected

Manage peer review
Publish and disseminate

• 7,000 editors
• 70,000 editorial board members
• 6.5m author/publisher communications

Edit and prepare

• 10 million researchers
• 4,500 institutions
• 365 million downloads per year

Production
to guarantee leading-edge content

• 250,000 new articles produced
• 180 years of back issues scanned, processed and
  data-tagged

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Elsevier articles are the most used and most
cited resources driving leading research
Elseviers journals are the worlds largest
resource
Share of Articles1
Share of Citations2
Contribution to Research3
Elsevier
Elsevier
Others
Others
Wiley - Blackwell
Wiley - Blackwell
University press
Springer
University press
Springer
Learned Societies
WK
WK
TF
Learned Societies
TF
and are the most used and cited by the
scientific community
Source 1. ISS, 2007 2. ISS, 2007 3. ISS,
Monitor Group analysis, 2007
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BETTER BOOKS
Elsevier provides a broad range of high quality
books to cater to the diverse needs of students,
faculty and researchers
?
Breadth Depth
?
Renowned titles
?
Most cited authors
1. Trusted Partner
2. Investing in Research
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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Elsevier publishes all key book types, across a
wide range of subject areas, for a variety of uses
Elsevier Reference Works
Elsevier Book Series
Elsevier Handbooks
Elsevier eBooks
150 series (2000 vol)
62 titles
7 series
gt4100 books

• Across 18 subject packages
• Agricultural and Biological Sciences
• Biochemistry, Genetics Molecular Biology
• Chemical Engineering
• Chemistry
• Computer Science
• Earth and Planetary Sciences
• Energy
• Engineering
• Environmental Science
• Immunology and Microbiology
• Material Sciences
• Mathematics
• Medicine and Dentistry
• Neuroscience
• Pharmacology, Toxicology Pharmaceutical
• Physics and Astronomy
• Psychology
• Veterinary Science and Veterinary Medicine

• Including
• Ency.of Materials Science Technology
• Ency. of Energy
• Treatise on Geochemistry
• Treatise in Geophysics
• Comprehensive Coordination Chemistry
• Ency. of Physical Sciences Technology
• Ency. of Analytical Science
• Ency. of Condensed Matter Physics
• Ency. of Language Linguistics
• Ency. Of Archaeology
• xPharm
• Ency. of Cancer
• Ency. Of Toxicology

• Including
• Methods in Enzymology
• Side Effects of Drugs Annual
• International Review of Cytology
• Progress in Brain Research
• Advances in Cancer Research
• Advances in Agronomy
• Advances in Genetics
• Advances in Heterocyclic Chemistry
• Advances in Quantum Chemistry
• Advances in Pharmacology
• Methods in Cell Biology
• Methods in Microbiology

• Including
• Handbooks in Economics series
• Handbook of Numerical Analysis
• Handbook of Statistics
• Handbook of Magnetic Materials
• Comprehensive Analytical Chemistry
• Handbooks in Operations Research Management
  Science
• Handbooks on the Physics Chemistry of Rare
  Earths

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Quality content Award winning titles
Nobel Laureate in Economic Sciences 2005Robert
Aumann Handbooks in Economics Series
Choice 2004-2005  Outstanding Academic Titles
Awards Encyclopedia of Energy Encyclopedia of
Forest Sciences
Library Journal Best Reference 2005 Encyclopedia
of Geology
Library Journal Best Reference (pre-2005) Encyclop
edia of Atmospheric SciencesEncyclopedia of
Cancer
Choice Outstanding Academic Titles
Award Encyclopedia of Human Nutrition
Winner of Geoscience Information Society (GSIS)
Mary B. Ansari Best Reference Work Award Treatise
on Geochemistry
Outstanding Reference Source from ALA's Reference
User Services AssocEncyclopedia of
Biodiversity
Commended Title in the Mental Health category by
the BMA Encyclopedia of Stress
Highly Commended title in Basic and Clinical
Sciences from the BMA Encyclopedia of Virology
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Elsevier offers better eBooks with leading
imprints and authors
eBooks Renowned Imprints by superior
authors
No. of documents published per author1
Academic Press Butterworth-Heinemann (business,
technology) Syngress and Digital Press
(computing) Elsevier Science Gulf Professional
Publishing (petroleum / petrochemical
processing) Morgan Kaufmann (computer
science) Newnes (electrical / electronic
engineering) North-Holland (mathematics) Pergamon
Elsevier authors
Publish More
Elsevier eBooks
Major Publisher
No. of citations per author1
Elsevier authors are
Cited More
Elsevier eBooks
Major Publisher
Average author H-index1
Elsevier authors have
Higher Impact factor
Elsevier eBooks
Major Publisher
Source 1. H-Index Study, Sep 2007 (ATOS
Consulting)
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Some of Elsevier leading eBook titles
Pharr Physically Based Rendering
Laahs Microsoft SharePoint
Bovik Handbook of Image and Video Processing, 2e
Zienkiewicz The Finite Method Set, 6e
James R. Holton An Introduction to Dynamic
Meteorology, 4th
Frackowiak Human Brain Function, 2nd Edition
Paxinos The Rat Nervous System, 3rd Edition
Lanza Stem Cells
Neill Physiology of Reproduction, 3rd Edition
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SUPERIOR ACCESS
ScienceDirect has led the online revolution,
giving greater access to important books for the
benefit of the scientific community
?
Anywhere
?
Anytime
?
Multiple simultaneous users
?
Unrestricted printing downloading
1. Trusted Partner
2. Investing in Research
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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End-users prefer online above print because of
the superior access
4.7
Students and researchers prefer online books
mostly because of superior access
Preference Online vs. Print1
Major Benefits of eBooks2
Comprehensiveness
Ease of Access
Online
413
Relevant Content
No Preference
267
Availability (Access)
153
Print
Ease of Use
Access is all that matters! -Associate
Director for Research Services
Source 1. Global Faculty eBook Survey 2007
(E-brary) 2. Elsevier eBook User Survey 2007
(Monitor Group) - 900 Professors, Researchers,
Students
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Access! Access! Access!
Anywhere...
Anytime
What our clients want is more access. These
days they are multi-tasking. They want
information wherever they are on whatever device
they are using. Its the libraries job to adapt
to that - Head of Electronic Resources
Online resources are changing reading patterns
enabling access when it best suits the reader
40
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Libraries
Other off campus
25
20
18
20
8
10
Wireless
1
Dorms
0
Other on campus
12-4am
4-8am
8-12pm
12-4pm
8-12pm
4-8pm
Locations from which students use online resources
Time of day at which students use online resources
?
?
Dispersed campuses
Work when the library is closed
?
In the library and at home
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Access! Access! Access!
No restrictions
Most reliable
Multiple users Simultaneous access
Reliability of ScienceDirect vs Other Platforms1
means
ScienceDirect
All your students and researchers can access the
content they need when they need it
?
Buy just one copy of core texts to serve an
entire faculty
Wiley Interscience
?
Full downloading rights Full printing rights
Springerlink
means
100
150
50
Indexed (on Average) Share of Librarians
Completely or Very Satisfied
Students and researchers can be as efficient and
effective as possible
?
Source 1. Elsevier ScienceDirect Benchmarking
Study, 2006
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COMPREHENSIVE SEARCH
ScienceDirect offers the simplest and most
comprehensive search capability guaranteeing
users to find everything they need quickly
?
Powerful and simple search
?
Comprehensive journal book resource
?
Linked navigation
?
Integrated with existing systems
1. Trusted Partner
2. Investing in Research
?
3. Better Books
6. Greater Impact
High quality MARC records
4. Superior Access
5. Comprehensive Search
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Elsevier has developed the leading online content
platform ScienceDirect
ScienceDirect has the most powerful search
capability
Easy to use
Relevant results
Powerful search
ScienceDirect
ScienceDirect
ScienceDirect
Springerlink
Springerlink
Springerlink
Synergy Blackwell
Synergy Blackwell
Wiley Interscience
Synergy Blackwell
Wiley Interscience
Wiley Interscience
100
150
50
100
150
50
100
150
50
Search Facility Easy to Use1 (Indexed on Average)
Search Produces Relevant Results1 (Indexed on
Average)
Powerful Search Capabilities1(Indexed on Average)
?
12 million searches on ScienceDirect each month!.
Over a million article downloaded each day
making high quality information easy to find
Source 1. Elsevier ScienceDirect Benchmarking
Study, 2006 Google Scholar has 7m searches per
month, 2007
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Powerful search
2
1
36
Relevant results
37
Ease of use
38
Ease of use
39
Ease of use
40
ScienceDirect offers truly comprehensive search
ScienceDirect links journals, books and citation
databases to create a fully comprehensive search
as well as integrating with external systems
via MARC records, and other sources via CrossRef
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GREATEST IMPACT
Elsevier eBooks are favored by researchers and
librarians driving research success of the
institution
?
Preferred by Librarians
?
Most used books
?
Preferred platform
?
Guaranteed uptake
1. Trusted Partner
2. Investing in Research
?
Monitor usage
3. Better Books
6. Greater Impact
5. Comprehensive Search
4. Superior Access
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ScienceDirect is the most preferred eBooks
provider
Most preferred by users
For several reasons
Most Recurring Reasons for Preferring eBooks on
ScienceDirect1
Most Preferred eBook Provider1
80
8. Good Reputation
70
67
1. Easy Access
7. High Familiarity
60
Share of Users
50
5. Most Compre-hensive
40
30
2. Better Usability
20
4. Best Availability
12
10
10
3. Quality Content
6
4
0
Science Direct
Springer- link
Wiley Interscience
Taylor Francis
Other
Source 1. Elsevier eBook User Survey 2007
(Monitor Group) - 900 Professors, Researchers,
Students
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Libraries with access to Elsevier Online Books
significantly use the eBooks

Share of Active Book Users in Total Active Users
Share of Book Usage in Total Usage from All
Active Users
Share of Book Usage in Total Usage from Active
Book Users
100
100
100
Active Users with eBooks
eBook Usage
80
80
80
60
60
60
98.7
83.2
92.3
40
40
40
20
20
20
16.8
7.7
1.3
0
0
0
Usage of Active Users with eBooks
Total Active Users
Total Usage

• 16.8 of Elsevier users have access to Books on
  ScienceDirect

• 1.3 of total Elsevier usage is Book usage
• Book usage is generated by only 16.8 of the
  total users

• Only 2.1 of Elsevier content is Book content
• 7.7 of usage is Book usage for libraries with
  access to Books on ScienceDirect

Source 1. Elsevier ScienceDirect Usage
Statistics, 2007
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Access to ScienceDirect content boosts research
productivity
Articles Published Before and After Launch of
ScienceDirect

• China The amount of content available before the
  launch of ScienceDirect was relatively modest

4.5x faster growth
2.2x faster growth
Growth Accelerator

• Brazil The transition to online opened up access
  to a much more content

Launch of ScienceDirect
Launch of ScienceDirect
Launch of ScienceDirect

• UK Historically high print subs. In the UK
  transition to online increased research
  productivity even further

1.9x faster growth
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BEST VALUE
Elsevier eBooks will provide you with the highest
value for money
?
Investment in quality books
Convenience of collections
?
?
Flexibility of pick choose
?
Flexibility of payment model (subscription or
perpetuity)
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Purchasing information
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eBooks offering - 18 subject packages
Collection 1995-2006
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eBooks offering - 18 subject packages
Collection 2007
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Purchase Options

• 1) eBook Complete Collection Collection
• Complete Collection (1995-2006) - 3,631 titles
• Collection (2007) 501 titles
• 2) eBook Subject Collections (18 subject
  classifications)
• Subject Collection (1995-2006) i.e. Chemistry
  Collection
• Collection (2007) i.e. Chemistry Collection
• 3) Pick and Choose (eBook title level) - Minimum
  order of 1000

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For an attractive price

• For Academic institutions
• Small customers lt 10.000 FTE 1 1
  (Print Electronic)
• Medium customers lt 25.000 FTE 1 1.25 (Print
  Electronic)
• Large customers gt 25.000 FTE 1 1.5 (Print
  Electronic)
• Collections are highly discounted
• eBook Complete collection (1995 2006) 35
• eBook Complete collection (2007) 25
• eBook Subject collection (1995 2006) 25
• eBook Subject collection (2007) 15

• Up to July 31st 2008 an additional discount of
• 50 on any collection will be applied (except
  collection 2007)

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Print value
52
For an attractive price
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For an even more attractive price
54
Collection 2007 Pricing
Veterinary Science and unclassifed are not
eligible for collection discount since they have
1 title
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Collection 2007 Pricing
Veterinary Science and unclassifed are not
eligible for collection discount since they have
1 title
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More Information

• http//info.sciencedirect.com/books

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Conclusion

• Elsevier has a long tradition in book publishing
• Elsevier authors publish more and are more cited
  .
• ScienceDirect is the best platform for providing
  ACCESS to content ANYWHERE, ANYTIME, FOR MULTIPLE
  USERS with NO DRM restrictions
• ScienceDirect is a comprehensive powerful way to
  find relevant content across books and journals
  (all crosslinked with other publishers).
• Guaranteed uptake in usage which will lead to
  better research.
• Elsevier eBooks provide the highest value for
  money with the flexibility of purchasing models.

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