An Introduction to

1

• An Introduction to
• Transport Applications
• SmartCard Networking Forum
• November 2005

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Introduction to Transport Applications

• Who are WTS?
• Setting the scene
• Background evolution/beginning
• Case Studies A whirlwind tour
• Conclusions/observations

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Who Am I?

• Paul Rogers
• Wayfarer Sales Manager
• Relevant Project Involvement
• Sewta
• Cheshire
• Scotland
• Yorkshire
• ITSO

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What does Wayfarer do?

• Integrated fare collection systems provider
• Smart cards - 40 schemes worldwide
• Wide range of solutions
• Scaleable/flexible products
• In-house Technical Design and Manufacturing
• Dedicated Project Teams operating under BS
  standards

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• Formed in 1975
• Head Office in Poole, Dorset
• Service Centres throughout UK and International
• Circa 220 Employees
• Accreditation with Professional Bodies

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Wayfarer Products Services

• Electronic Ticketing
• Smart Card Technology
• Card bureau services
• Taximeters
• GPS/Wireless LAN
• Software
• Training
• Maintenance Service
• Technical Support

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30 Years History
2001 WTS win 4.5M Translink contract for a
multi-modal ticketing system
2003 WTS win 5M Dublin Bus contract for
ticketing system
1994 WTS install first ever Smart Contactless
ETM Merseyside UK
1988 MDL launch Way 3 ETM
1982 MDL launch first ETM Way 1
1998 WTS win London Prestige Contract for 8,000
TG150 ETMs Largest in World
2003 WTS win 5M TransPerth TOTO System
1988 MDL acquired by Meggitt Plc
1975
1980
1985
1990
1995
2000
2005
1996 WTS open US offices
2002 WTS underwent MBO
1979 MDL launch first Taximeter in UK
1986 MDL launch first MCV System in UK
2000 WTS launch TGX150 ETM with Thermal Printer
1991 WTS install first ever Smart Contact ETM
Yellow Buses NZ
2005 WTS win 9M Melbourne contract for a
multi-modal ticketing system
1975 Microsystem Design Ltd was founded as an
Electronic Design Consultancy
1983 MDL launch Way 2 ETM with Ballistic
Printer
2005 WTS acquire Lucas Tronic and launch TaxSIM
1990 MDL changes name to Wayfarer Transit
Systems Ltd
Red Smart System
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Background Contact Cards

• First SMART card scheme in 1991
• Auckland - New Zealand 700 Buses
• Mondex 1995 too slow
• 7 seconds per
  transaction
• Dutch Strippen Cart 1998 1.5 seconds
• Contact cards generally not acceptable adverse
  bus environment - understand your customer

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Contactless SMART Cards

• 1995 card testing pilots
• SMART cards are proven technology
• Millions of transactions to store
• data warehouse
• sharing between organisations
• What card?
• What product?
• What for?

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Smart Travel Benefits

• Faster boarding times
• Reduction in fare evasion and fraud
• Accurate reporting and visibility of usage
• Encourage patronage through innovation
• Card control and management
• Improved customer experience
• Accountability

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Smart Cards in Transport

• Scheme size and complexity
• Product types
• Routes and services included
• The number of operators
• The formatting of cards
• The issuing methodology
• The management of systems
• The data storage
• Personalised or non-personalised
• The Data Protection Act
• Case studies and background reading
• !!and all this before you get to multi
  applications!!

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SMART Travel Products
Multi Journey
Concessionary
Stored Value
Scholar Travel
Period Pass
Zonal Pass
Special Cards
Multi Function
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SMART Travel Products
Multi Journey
Concessionary
Stored Value
Scholar Travel
Zonal Pass
Period Pass
Special Cards
Multi Function
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SMART Travel Products
Multi Journey
Period Pass
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SMART Travel Products
Concessionary
Stored Value
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SMART Travel Products
Stored Value
Period Pass
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SMART Travel Products
Multi Journey
Concessionary
Stored Value
Scholar Travel
Zonal Pass
Period Pass
Special Cards
Multi Function
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Smart Card Production Processes
Quick, simple seamless
Card Creation
Full access, visibility control of all cards
issued
Card Control
Simple back office application
Reporting
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Wayfarers UK Smart Card Projects

• Over 25 smart card schemes in UK alone
• Lothian - Edinburgh
• Cheshire
• Nottinghamshire

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ITSO

• Creates the opportunity for interoperability
  between schemes
• Provides a standard smart card format
• Enables operation using different card media and
  product types within the standard

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Wayfarer ITSO

• ITSO Board Member
• Dedicated Engineering Team
• Comprehensive Development plan
• Conditional Certification Plan
• Full Certification Plan
• Projects across UK

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NoWcard

• Blazefield Trial
• First ever live on-bus ITSO trial
• Conversion of Legacy Cards on the fly
• Includes multi-application card products
• 22 Council districts
• 22 different databases
• and 22 different approaches to IT networks
• 250,000 Concessionary travellers
• 6 concessionary card types
• 1,700 buses, 8 major and 54 smaller bus operators
• different configurations

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System Overview
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Cheshire County Council

• Award winning commercial SMART card travel scheme
• Pass and Stored Value
• Interoperable with ticket machines from multiple
  suppliers
• Currently migrating to an ITSO platform

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Other Potential ITSO Schemes

• Scotland
• Yorkshire
• Nottingham
• Wales
• Southampton
• Among others

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The EYMS Group

• Contract awarded June 2001
• 370 SmartTGX150 ETM on day one - now 550
• On-bus package including
• Wireless LAN
• GPS
• Smart Card readers
• 12 depot sites
• Wayfarer SQL based centralized back office
  software suite including
• Merit, SmarTrack, GPS Manager

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Translink Northern Ireland

• Contract June 2001
• Bus and Rail integration
• 1570 Smart TGX150 DCU with GPS
• 270 Hand-Held Units
• 150 Mini Ticket Vending Machines
• 150 Agency POS Units
• 130,000 Smart Card users on Day One

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Translink SMART Card types

• Marketing heaven
• Senior Citizen's Concessionary card
• Blind
• Students
• Young People
• Jobseekers/Gateway reduced rates
• Half fare Pass at certain time/routes
• Commuter Annual pass 15 discount
• Lottery selected used cards win 100 prizes!

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Lothian Regional Transport - Edinburgh

• 2001 - upgrade 550 buses add on reader
• 50,000 cards in circulation
• 300,000 transactions per week
• Moving to City Card Library/Leisure ID
• Kiosk recharge points
• accessibility 17 w/o bank accounts

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TransPerth

• TOTO TAG-ON TAG-OFF
• Multi-operator Integrated Bus, Rail, Ferry
• 900 buses and 48 two car trains
• On street vending
• Agency POS integration (modem Ethernet)
• Wayfarer SPICE - smart card production
• Wayfarer MIS card transaction tracking
• Maintenance Support

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Sureline

• Weymouth
• 11 Vehicles
• SmartRider Discount tickets
• 1,000 regular passengers
• Bus Industry Awards Innovation - Runner Up

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The Accord scheme - a revolutionary way by which
services are provided by Aberdeen City Council
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Aberdeen Accord

• More than one membership or service on a single
  card
• Travel Concession Library MembershipAccess to
  LeisureSports PassesCashless catering and
  vending in all Aberdeen City Secondary
  SchoolsFree School Meal entitlementYoung Scot
  Membership

• Equip First and Stagecoach with Smart card
  readers
• Record passes only
• Stored value later
• Segregate data in back office software

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Observations Conclusion

• Transport
• Contactless is the solution!
• System implementation
• keep it simple, expand step-by-step?
• Rural City applications?
• Technology always moving on
• Bar codes
• NFC
• Know your stakeholders
• Operators
• Users
• Local Authorities
• Who owns the scheme?

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Observations Conclusion

• Accessibility for recharging/ top ups
• On Bus or Off Bus?
• Agency?
• Initial peak of card issue
• Bureau ?
• Card re-issue?
• FACT - Travel schemes are complex IT systems
• What is the impact for Multi Apps?
• Control, ownership, b/o integration?
• Project Management

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Summary Final Thought

• Transport smart card applications are flexible
  and scaleable
• Establish your objectives early on
• Get informed
• Consult stakeholders
• Consult suppliers

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Wayfarer Transit Systems

• World Leaders in Transport
• Fare Collection Systems
• www.wayfarer.co.uk