The Virginia Tech Shootings

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The Virginia Tech Shootings April 16,
2007 Sergeant F. L. Tyler Virginia State Police
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The Virginia Tech Shootings April 16,
2007 Sergeant F. L. Tyler Virginia State Police
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720 AM VTPD receives call for medical
assistance for student falling out of loft in
Room 4040 of West Ambler Johnston Hall.
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942 AM First 911 call from Norris Hall about
shooting comes in to Virginia Tech Police
Department.
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951 AM Last shot is heard.
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April 16, 2007Monday Briefings / VT
VTPD1200 PM330 PM800 PM
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• April 17, 2007
• Tuesday Briefings
• 900 AM
• VT, VTPD, VSP, ME,
• Sect. of Public Safety
• No Q--A-
• Released Gunman ID
• Made Student ID Photo Available
• Name Pronunciation Arrangement

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• April 18, 2007
• Wednesday Briefings
• 945 AM
• VT, VTPD, VSP
• Released 1st Set of Victims Names.
• 330 PM
• VT VSP

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• April 19, 2007
• Thursday Briefing
• 930 AM
• VT, VTPD, VSP, US Postal Service, Cooks
  Counseling Center
• Signaled an End to the Crisis.

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• April 25, 2007
• Final Briefing
• 1000 AM
• VT, VTPD, VSP, ATF, FBI, Blacksburg PD,
• Montgomery Co. Sheriffs Office in attendance.

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JIC Media Log

• Date Name Affiliation Request Phone E-Mail Status
• Rich Quinn Va Pilot Wants to talk to Chief
  Flinchum 757-477-6598 richard.quinn_at_hotmail.com
• Rich Quinn Va Pilot Went to Betsy's office
  talking 757-477-6598 richard.quinn_at_hotmail.com
• Dahleen Glanton Chicago Trib Would like to talk
  about a school administrator regarding how it is
  going in terms of going back to class and how the
  memorials are playing into that 770-363-0413 dglan
  ton_at_tribune.com
• Bethany Thomas NBC News re trucks on drill
  field, told her no
• Bob Riggio NBC News He is providing the pool
  camera/sound 917-273-1222
• Moo Yon Park KBS TV How will the school move
  on 201-982-0185 weekend call
• Chris Kahn AP Larry Hincker or
  Mark 602-696-7191 ckahn_at_ap.org weekend call

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Lessons Learned on the Inside.

• Family Media Dont Mix.
• Where would you JIC?
• Computers, Phones, Faxes, Copiers, Internet,
  Room, Proximity.
• Who are you talking to? Message Point.
• ID Speak to Your Audience.

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Lessons Learned on the Inside.

• The Myth of Timelines.
• Take Care of Your Local Media.
• The Whack-a-Mole Effect.
• Natl Media Got it 60 Right.
• Reporters Outnumbered Investigators 41

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Lessons Learned on the Inside.

• Take Care of Your Own Internal PR.
• Monitor Personnel emotions fatigue and stress
  level

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Lessons Learned on the Inside.

• Media Credentials.
• Take Names Numbers?
• Are Bloggers Journalists, Too?

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Lessons Learned on the Inside.

• Know Your Acronyms HIPPA, FOIA, FERPA
• The Surprise Interviews.
• Power of Words.

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Lessons Learned on the Inside.

• Track Your Experience.
• Photograph
• Record Coverage
• Keep Emails
• Archive all Speeches
• Releases

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Lessons Learned on the Inside.

• Pitch Plant Your Stories.

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Lessons Learned on the Inside.

• Victims Fatal and Injured.
• Use the Web!
• Mental Emotional Toll.
• Always say Thank You.

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Sergeant Frederick L. Tyler

• Public Information Officer
• Virginia State Police
• Second Division Headquarters
• 15148 State Police Road
• Culpeper, VA  22701
• Office 540-829-7713
• Pager 540-370-9284
• Email Address
• frederick.tyler_at_vsp.virginia.gov.