Lesson: Introduction to Online Media'

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Lesson Introduction to Online Media.

• Presentational Features
• Non-fiction texts

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Lesson Introduction to Online Media.

• Teachers are advised to use examples of news
  reports/ articles and adverts to illustrate the
  presentational features. Please acknowledge all
  sources of any downloaded document.
• Resources
• http www.magazinesonline.co.uk
• http www.onlinenewspapers.com
• http adsoftheworld.com

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Presentational features

• 1) Short and attractive titles/headlines to hook
  the audiences attention.
• 2) Catchy captions for photographs to give
  greater impact and effect

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Presentational features

• 3) Layout Non- fiction texts use the following
  techniques
• (a) Paragraphs? to organize the ideas in a
  coherent fashion
• (b) Bullet points? to highlight main
  aspects/elements
• (c) Range of font sizes and styles? for impact
• (d) Bold, italics, etc. ? for effect
• (e) Use of colour? to enhance appeal
• (f) Use of tables, charts, graphs and maps? to
  provide clarity and allow easy understanding
• (g) Use of logo? to show the brand/company (in
  adverts)
• (h) Use of slogan/catchphrase? to catch readers
  (in adverts)
• Example Every little helps (Tesco), Im
  loving it (McDonalds), etc.
• (i) Photographs? to increase the appeal through
  visual stimulation