Role of Social Media in Marketing

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Role of Social Media in Marketing
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WHY IS SOCIAL LEARNING IMPORTANT?

• 90 of college students visit social networking
  sites on a regular basis
• Social learning is learners learning from each
  other 
• Today's students want to document their feelings
  and insights in a highly timely manner
• Social learning can increase comprehension of
  material and create new channels for students to
  learn.

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Do students want to keep their Books and Beers
separate?

• Many instructors are interested in learning how
  to add social media tools into their curriculum,
  but they arent sure how
• Social media sites can be a huge distraction for
  students who aimlessly click through sites
• It can be challenging to find ways to incorporate
  activities with social media that promote actual
  learning.

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Facebook is King

• Facebook is the world's largest social network,
  with more than 900 million users. People mainly
  use it to connect with important people in their
  life.

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Ways to Use Facebook

• Build a Facebook application Computer science
  students can learn valuable skills for the future
  by taking on a project to create an app that can
  be used on Facebook.
• Brainstorm Ask students to collaborate and
  brainstorm on your classroom's Facebook page.
• News gathering Your classroom can follow media
  outlets or public figures relevant to your latest
  classroom discussions.
• Archived videos Important lectures, slides, and
  more can be shared and saved on Facebook.
• Familiarize yourself with students In large
  classes, it can sometimes be hard to remember
  each and every student. Facebook makes it a
  little easier to connect faces with names.
• Flashcardlet Using Flashcardlet, you can create
  your own flash cards that students can study on
  Facebook.

http//www.onlinecollege.org/2012/05/21/100-ways-y
ou-should-be-using-facebook-in-your-classroom-upda
ted/
Source 100 Ways You Should Be Using Facebook in
Your Classroom
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Twitter

• Twitter allows you to post your ideas in just 140
  characters
• Letters, numbers, symbols, punctuation and spaces
  all count as characters on Twitter.
• What all of this means is, you have to be
  concise. You have to know exactly what you want
  to say, and say it in as few words as possible.

Source http//www.copyblogger.com/twitter-writing
/
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Ways to Use Twitter

• Connect students with content experts who have a
  Twitter profile

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Ways to Use Twitter

• Allow students to tweet their own notes during
  lessons and share with their peers
• Have students follow you and ask them to tweet
  you about their learning process including
  difficulties they face or resources they want to
  share

Source http//www.teachhub.com/50-ways-use-twitte
r-classroom
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Ways to use YouTube

• Virtual guest speakers start a lesson with a
  video that grabs students attention. YouTube can
  be great for brining in different perspectives.
  Audio visual is higher up on Blooms Taxonomy.

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Ways to use YouTube

• Have students create a narrated presentation and
  upload it to YouTube
• Record your lectures and post them on YouTube for
  students to view students can rewatch!
• Create an introduction video
• Create a playlist of video related to a concept
  this saves students from wasting their time
  searching for useless or unsuitable information.
  Check YouTube.com/Teachers for examples
• Video Everywhere

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SlideShare

• SlideShare is a Web 2.0 based slide hosting
  service. SlideShare is the world's largest
  community for sharing presentations. With 60
  million monthly visitors and 130 million
  pageviews
• SlideShare was recently voted amongst the World's
  Top 10 tools for education elearning.
• Theres a lot of professional content on
  ShareShare

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Blogging

• Tumblr, Wordpress, or Blogger are popular options
  
• Similar to LinkedIn, students or faculty can use
  these blogging sites to create their online
  brand.
• Blogging is a mechanism for students to show off
  their creative writing skills.
• An easy way to get a student into blogging it to
  suggest that they copy the text from their
  discussion board posts into their blog.

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How can students use My Bb?

• Share notes
• This helps make students feel part of a community
  with increases engagement
• Chat about setting up study groups
• Offer support

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Social media is a great Marketing tool

• Social media is one of the greatest marketing
  tool. People of every interest are present on
  social media.
• The best way to market your products is to
  understand the user behavior and interest.
• You can hire youtube influencers, facebook
  marketers and instagram influencers marketing
  professionals to promote your business.

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Where do I go from here?

• Social media is best way of Marketing.
• Choose the social media platform you want to
  target.
• Choose the best influencer network. You can rely
  upon http//www.class15.com