TAT

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TAT LG Card Project - LG Sawasdee Thai Card -
2006.04.11
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• Purpose

• Increase travelers and travel expenses in
  Thailand

• Maximization of CRM with the biggest card
  company in Korea

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• Concept

• Structuring Co-marketing power

• Maximize the marketing and Sales Thai product
  and the satisfaction level of travelers

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Operation
Recruiting Special Offer Agents - Hotel, Golf
Course, Airline, Restaurant, Shopping Center and
tourism Attraction, Transportation when pay LG
credit card Maintain and develop the service

• PR for 10 mil member
• Homepage, DM, e-mail, Magazine (Forbes) and etc
• Thailand Agent only On-line shopping mall
  operation
• Shopping and travel contents providing
• Administration of targeted member through joint
  CRM
• Issue Sawasdee Thai Card

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5
LG Card Providing Service
System Construction and Operation
To Consumer - Customer community construction
and my page on line To Agents (if you join) -
Administration function (products, sales,
statistics admin.) Development Function -
Solution development such as SMS forwarding, DB
analysis
Offering to member and PR
Special Offer To Consumer - Mileage, Points,
Cash-Back - Souvenir - Special discount for
L-Club travel center users PR - Off-line
(around 8 mil)-Invoice DM, Digital invoice, News
release, Magazine (Forbes and etc) - Online
Online invoice (around 16 mil), homepage banner
and online shopping
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Example Online Shopping Mall Operation
Total Service Offering to member through online
shopping mall
DFS or Yours
On-line Mall
-Sawasdee Thai Card online access and shopping in
Thailands agents site - Pick up the shopping
item in Thailand
- Service development and Offering - Event
implementation and PR
Shopping mall operation
PR 10 mil members
Discount, points offering
Maximization of PR and Sales and Profit
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LG Card PR Channels
Leaflet PR
PR of Sawasdee Thai Card
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LG Card PR Channels
Offline Invoice (Total 6 mil. members)
? ?
? ?
PR of Sawasdee Thai Card
PR of Sawasdee Thai Card
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LG Card PR Channels
On-line Invoice (Total 16 mil. members)
Click!
PR of Sawasdee Thai Card
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Q A

• How many LG Card member now?
• FY 2005, 9,835,000 members and actual users
  is 5,750,000 members

2. How many new member join LG Card a year?
FY 2005, 843,000 new members joined
3. How long the membership of LG Card ?
Generally, Card Validation is for 5 years
4. How can join LG Card as agents ? Simple!!!
Just inform TAT H.Q. the willingness of join with
written form
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Q A
5. What agents should provide to TAT when joining
in application? - What agent can provide the
special offer to members - How long agent
will provide this special offer
(Recommended long period because the PR will be
processed during the provided term)
6. By what time the application should be
provided to TAT? TAT Seoul will issue this
card from Jun 1, 2006 and it takes about one
month after we submit all joining agents list
with offered benefit to members. So that Until
the end of April, the application should be
provided
7. What agents should do after application?
Inform all your staffs not to fail to provide the
proposed special offer to member who visit your
property
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Q A
Process Flow
Submit the application to TAT H.Q. until end of
Apr with offered benefit to members
Collection of application and pass it to TAT
Seoul Office on the end of April
Provide the application list to LG Card and PR to
recruiting the member in Korea
Start the issue of LG Sawasdee Thai Card
Many marketing chances are waiting with co
marketing with LG Card !!!
Visit your property and use this card for
settlement incurred in your property