Simon Lewis

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Simon Lewis Patricia Eadon23 November 2009

• Connecting Hoteliers, Tour Operators Corporates

2
Aim

• To provide an update on the DAEX, so that you
  understand the opportunities it brings to your
  organisation both commercially and in increased
  capacity and productivity.

3
Scope

• Objectives of DAEX
• Current Situation
• What is DAEX
• How DAEX works
• Key features
• Closing thoughts

4
Objective of DAEX

• To provide a business model that will make it
  easier for the travel businesses and their
  customers do business with Dubai hotels, so that
  participants
• can develop their business
• retain their customers
• reduce their costs

5
Current situation creating the need for DAEX

• There is no single view of availability across
  Dubai UAE Market
• All bookings (even contracted and from
  allocation) require a fax or email to be sent to
  the hotel, which in turn is causing the hotel to
  take time
• in receiving, printing, entering, filing and
  respond/confirm to each booking
• to managing and prioritising over 100 fax/email
  requests every hour
• in correcting mistakes introduced through the
  retyping of information.

• All bookings require a confirmation to be sent
  from the hotel
• Over 48hr turnaround required for bookings to be
  confirmed.
• Restricts publishing of really last minute
  availability.
• Most hotels do not operate a 24hr reservation
  centre.
• This accounts for over 70 of all reservation in
  Dubai and is common to all destinations

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What DAEX is

• DAEX is
• A web service that interfaces a hotels property
  management system (PMS) to an internet booking
  engine or tour operating system, thereby
  generating the ability to automate the booking of
  hotel accommodation.
• a virtual reservation office that is destination
  based.

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How DAEX works

• Current process can take up to 48 hours
• Involves manual inputs which are prone to human
  error at peak times
• No true inventory status

Hotel
Corporate and Loyalty Programme Customers
DAEX

• DAEX process is completely automated providing
  real time confirmation at internet speed
• Only picks up booking calls to the PMS reducing
  process costs
• DAEX cannot read contracted rates

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How DAEX works with Hotels
Web Service or www.daex.biz
CRS
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Key features of DAEX

• A system designed by Mercator and developed
  jointly with Micros Fidelio
• Daex builds on the leading hotel property
  management system that is catering for 99.7 of
  all five and 60.2 of all four star hotel rooms
  in Dubai.
• Daex remains open to vendors of other PMS systems
  to interface to.
• Daex is patented in the USA and Europe.
• With its integration with myFidelio.Net,
  properties can participate immediately on Daex by
  loading their rates and inventory on the
  myFidelio.Net system.

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Key features of DAEX for a DMC
Destination - Dubai
Hotel
Hotel

• DAEX will allow the DMC to quickly open new
  sub-accounts for Tour Operators overseas via the
  internet
• DMC manpower can be relocated away from the
  manual task of processing booking requests to
  enhance service elsewhere in the business

• Heavy demand on operations to maintain
  international service 24/7
• Costly in maintaining relationships
• Potential loss of business to competing DMCs in
  Dubai when calls are not fulfilled due to
  workloads.

Hotel
Operating System
Hotel
DAEX
Sub Account
Hotel
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Key features of DAEX for a Tour Operator
Destination - London
Hotels
America Network
Travel Agents
Destination - Bangkok
Hotels
Europe Network
Travel Agents
Destination - Maldives

• Heavy demand placed on operation and reservation
  teams throughout process to confirm booking
  requests.
• No real time availability for travel agents to
  book on via Tour Operator.

Hotels
Asia Network
DAEX
Travel Agents
Sub-Account
Sub-Account
Sub-Account
Sub-Account
Destination - Sydney
Hotels
MENA Network
Travel Agents

• DAEX will allow the Tour Operator to provide
  automated booking facilities benefiting both
  Hotels and Travel Agents.
• DAEX will show real time availability outside of
  allotments

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Key features of DAEX (continued)

• Daex connects hotel property management systems
  to a central server that allows bookings to be
  processed online and in real-time

Destination - Dubai
Hotels
Travel Agent
PMS
DAEX Server
Tour OP
Travel Agent

• Daex provides a rich and powerful hotel
  information management system (HIMS)

HIMS
Information

• Daex and HIMS have been designed and built using
  the Open Travel Alliance (OTA) specification for
  hotel bookings and information

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Key features of DAEX (continued)

• Daex has zero cost of entry for
• Tour Operators
• Travel Agents
• Wholesalers
• MICE companies
• Daex can be totally integrated into existing
  systems and applications to automate the whole
  booking cycle from both a hotel and tour operator
  perspective
• Daex can be accessed as a simple website where
  travel companies do not have IT systems

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Key features of DAEX (continued)

• Hotel Costs
• Booking Fee 1.50 per booking
• Booking Amendment Free
• Booking Cancellation Free
• Training Day Free
• Additional Training Day 500 per day
• Provision of standard report Free
• Tailored Report 1000 per report design

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The Financials behind Daex

• Focus is on increasing a propertys capacity to
  book allocated and non-allocated inventory,
  whilst at the same time reducing its costs.
• Key challenges of this focus for the
  reservation/call centre are
• Staff productivity
• Accessibility to and responsiveness by
• Conversion of enquires
• Yield management
• Reducing the cost per booking
• Daex Client Value Business case

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DaeX Focus in Dubai

• Primary focus is on 36 Five? and 27 Four ?
  properties to adopt Daex.
• To date
• 25 support (18 properties)
• 7 in progress (4 properties)
• 68 not contacted (41 properties)
• system has been warmly received by those tour
  operators and DMCs approached in the local market
  and international arena by supporting properties.
• DaeX will be supporting Two and Three ?
  properties with its v8 product when required.

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The future of DAEX (1/3)

• Direct connection to all hotel PMSs will allow
• The use of DAEX as a sales channel for Dubai and
  the UAE in addition to a booking channel
• Comprehensive data and statistics on the Markets
  hotel consumption available to participants
• A platform to take the sales, marketing and
  booking of the UAE Markets hotels well into the
  21st Century
• A powerful destination based marketing tool that
  provides a single view of availability across the
  destination
• Dubai will have the worlds first totally
  connected hotel and therefore DMC industry

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Future of Daex B2B Portal (2/3)
Corporate
Hotel
DMCs
Hotel
Distressed Inventory
Hotel
Requirement for x rooms for y delegates on
these dates.
Hotel
Tour OP
DMCs
Hotel
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Future of Daex In-fight Bookings (3/3)
Destination Dubai
Hotel
Hotel
Hotel
Hotel
Hotel
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Closing Thoughts

• Daex provides a hotel
• increased capacity to book whilst reduced
  operational costs.
• effective and timely communication with Tour
  Operators via the internet.
• an additional distribution channel for your
  property.
• a single point of administration of rates via
  existing technology.
• a dynamic hotel information system (HIMS) for
  customers and staff.
• the facility to be viewed within a specific area
  of a destination.
• the opportunity to provide value added service to
  high yield guests.
• dynamic information on bookings, hotel searches
  and destination areas.

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Simon Lewis Patricia EadonEmirates Group

• Thank you