EBusiness Strategy

1
E-Business Strategy
2
E-Business Strategy Overview

• E-Business Overview
• Marketing Strategies
• Globalization
• Company Profiles
• E-Business Architecture
• E-Commerce Software
• Vendor Solutions
• Payment Systems Security
• Auction Technology
• Project Development

Part 1
Part 2
3
E-Business Overview

• E-Commerce vs. E-Business
• Winners think outside the box
• E-Commerce Models
• Types
• Benefits
• E-Business and Sustainable Competitive Advantage

4
Marketing Strategies Overview

• Developing an internet presence
• Strategies to attract customers
• Strategies to keep customers
• Other strategic considerations

5
Developing an Internet Presence

• Marketing your web site
• Traditional channels
• Major Portals
• Sites for Internet Marketing Tips
• www.internet.com
• www.adresource.com
• www.net2b.com

6
Strategies to Attract Customers

• Search engines directories
• Banners
• Online classified ads
• Message boards, newsgroups, discussion lists.
• Press Releases
• Traditional Media

7
Strategies to Keep Customers

• Customer-friendly sites
• Push technology
• Personalization
• Customer Service
• Each visit a new experience

8
Other Strategic Considerations

• Tracking purchase trends
• Site analysis tools
• Marketing Advertising Agencies
• To help create a web presence
• Examples (next slide)

9
Marketing/Advertising Agencies
10
Globalization

• Leveling the playing field
• Language considerations
• Translators / Translation Software
• Demographics
• Targeting Audience / Comfort with Internet
• Distribution
• Fulfillment Companies
• 24 Hour Access / Web Access Trends

11
Company Profiles

• Business Model Focus
• Servicing Customers
• Managing the Supply Chain
• Performance improvements
• Selling B2B
• Performance improvements
• Selling B2C
• Performance improvements

12
E-Business Architecture Overview

• Architectural Components
• Tuning and Load Balancing
• Network Architecture
• Architecture Security
• Simple E-Business Architecture

13
Architectural Components

• Client Workstations
• Web Server
• Transaction Server
• Database Server
• Network Communications
• Back-End Systems

14
Web Page Request Process
Web Page Request
Web Page Request
Internet
Web Page With Data
Web Page With Data
Web Server
Your Computer
15
Transaction Server Process
Web Server
Transaction Server
Your Computer
Order/Purchase
Order/Purchase
Order Confirmed
Order Confirmed
Pymt. Info
Pymt. Info
Pymt. Confirmed
Pymt. Confirmed
Payment and Order Info.
Purchases via Phone Or Mail Order
Purchases via Web
Database Server
16
Database Server Process
Customer Info Request
Web Server
Transaction Server
Your Computer
Customer Info Request
Customer Record
Customer Record
Customer Info Request
Customer Record
Request By Customer Via the Web
Request By Customer Via the Phone
Database Server
17
Tuning Loading

• Fault Tolerances
• Clustering Software
• Replication Software
• Routers

18
Wide Area Network (WAN)
Router
LAN Server
LAN Server
LAN 1
LAN 2
19
Connecting Devices using a Hub
File Server
Hub
Print Server
Clients
Web Server
20
Architectural Security

• Firewalls
• Screens IP Addresses and Domain Names
• Employs Secure Login Procedures
• Proxy Servers
• Thwart Outside Intrusion
• Virus Detection

21
Security
Internet
PC Workstation
(Router Security Software)
Router
Transaction Server
Web Server
Firewall
Database Server
22
Simple E-Business Architecture
Internet
Firm A
Firm B
PC Workstation
PC Workstation
Router
Router
Trans. Server
Trans. Server
Web Server
Web Server
Firewall
Firewall
Database Server
Database Server
23
E-Commerce Software

• Storefronts
• Storefront Features
• Homepage
• Product listing pictures, auction technologies,
  product comparisons, order tracking, and search
  tools.
• Storefront Software Integration
• Credit verification, shipping, tax accounting

24
E-Commerce Software

• E-Commerce Server Management Tools
• Content Management Tools
• Replication and Clustering Tools
• Site Usage Tools
• Security Tools (who can change storefront
  changes, servers at remote sites).

25
E-Commerce Software

• Key 1 Integration with IT Infrastructure
• Network operating systems
• Relational database systems
• Transaction server systems
• ERP systems
• EDI systems
• Third-party software
• Proprietary software

26
E-Commerce Software

• Key 2 Customization
• Customization Wizards / Programmatically
• Cohesion Function Relationship of Modules
• Coupling Dependency of Modules
• High cohesion Low coupling Easier
  customization

27
E-Commerce Software

• Key 3 Build or Buy
• Build
• Requires technical skills in all systems /
  software
• Can customize to specifications
• Can be less expensive (if technical skills exist)
• Long development time
• Keeping-up with technological advances
• Result -- Sub-optimal software (compared to
  off-the-shelf solutions)

28
E-Commerce Software

• Key 3 Build or Buy
• Buy
• Best practices
• Quicker development
• Higher cost
• May lack in-house knowledge to fully leverage
  system.