Ebusiness 2

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Ebusiness 2
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• What is the industry?
• Who are the customers?
• What are the current practices of selling and
  buying?
• Who are the major competitors? (How intense is
  the competition?)
• What e-strategies are used, by whom?
• How is value added throughout the value chain?
• What are the major opportunities and threats?
• Are there any metrics or best practices in place?
• What are the existing and potential partnerships?

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Approaches

• Problem-drivenattempt to solve a problem such
  as
• Excess inventory
• Gaps in value chain
• Delivery delays
• Technology-driventry to use new technology
• Find problems no one knew existed
• Be a first mover

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Questions

• Can I realize significant margins by
  consolidating parts of the value chain to my
  customers?
• Can I create significant value for customers by
  reducing the number of entities they have to deal
  with in the value chain?
• Can I offer additional information of transaction
  services to my existing customer base?
• Can I use my ability to attract customers to
  generate new sources of revenue, such as
  advertising or sales of complementary products?

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Global Ebusiness

• Supply chains are increasingly global
  Initiatives need to be global too
• Challenges include
• Legal challenges
• Taxation
• Privacy
• Product laws
• Culture and language differences
• E-business readiness may vary in different
  countries

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Interactions
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Technology Infrastructure
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Ebusiness Architecture
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Real World Examples
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FedEx Structure
Freight Forwarder, Customs Brokerage
Time-definite express delivery
Consolidated sales, marketing And information
technology
Regional Carrier
Copy Printing Document Solutions
Small-package ground delivery
Exclusive-use, expedited, Door-to-door delivery
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AIR PRODUCTS

• Gases and chemicals company
• Fortune ranking 311
• Revenues of more than 6 Billion
• Chemical industry safety leader
• Geographically diversified, with more thanhalf
  of our sales outside of the U.S.
• Operations in more than 30 countries
• 17,200 employees worldwide

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APDirect Customer Portal automating
information sharing with customers (savings of
9M) Showcase sites - A low-cost way of reaching
new customers, telling them what they need to
know about products and services B2Bi
Connections - Strengthening customer
relationships by lowering overall supply chain
costs via ERP-to-ERP, system-to-system
transaction processing (increased partners from
22 to 112, 50 of all transactions) E-Procurement
- Driving benefits from supply relationships
through transaction efficiency, contract
compliance and reduced cost of goods and services
(savings of 4M)
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Fastsigns

• FASTSIGNS is the sign industrys leading
  franchise
• More than 500 locations in six countries.
• The company designs, creates and installs
  virtually any type of sign for all types of
  businesses, ranging from custom banners to
  point-of-purchase signage and vehicle graphics.

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Problems

• FASTSIGNS realized the business value of
  enabling customers to send files electronically
  via the Web to FASTSIGNS locations.
• The company had been using a cumbersome process
  requiring customers to install a file transfer
  protocol (FTP) client.
• FASTSIGNS continually had to walk both
  franchisees and customers through the entire FTP
  path for sending files, reducing time available
  for completing other projects and engaging in
  sales activities.

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Problems

• The process was causing aggravation on the part
  of customers and FASTSIGNS franchisees. Customer
  satisfaction levels suffered from this
  interruption to the companys workflow and
  customer-response process.
• The FASTSIGNS IT department was bogged down
  with maintenance associated with sending files
  via FTP and wanted to offload the bandwidth,
  back-up and restore activity, as well as FTP
  management and administration.

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Solution

• FASTSIGNS incorporated YouSendIt SiteDrop into
  its Web site to allow its customers to quickly
  and easily deliver graphic files to local
  FASTSIGNS franchisees.
• Customers visit the FASTSIGNS Web site and find
  a nearby FASTSIGNS center.
• They click on the Send a File button and can
  upload files of all types to send to FASTSIGNS,
  along with instructions or comments. This step
  eliminates the heavy administrative demands
  inherent in FTP transfers.
• The customer receives a confirmation e-mail
  automatically to verify that the file was
  delivered successfully

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Solution

• SiteDrop was configured and embedded seamlessly
  into the FASTSIGNS Web site in just a few easy
  steps. SiteDrop allowed FASTSIGNS IT staff the
  ability to manage all file delivery and server
  notifications as well as capture data from those
  uploading files for future use, such as in
  marketing campaigns, order tracking and
  communication.
• There was no risk involved because sending
  files via SiteDrop requires no training for
  users, no administration of passwords and no
  additional burden on the FASTSIGNS own servers.

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Solution

• FASTSIGNS branded SiteDrop with its own name
  and design, controlling the look of the customer
  experience throughout the process. In this way,
  YouSendIt extended the marketing program of
  FASTSIGNS without any major new investment.