Mini Diploma In EBusiness And Global Marketing

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Mini Diploma In EBusiness And Global Marketing
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• The objective of this Diploma is to give students
  an understanding of the eBusiness and the basics
  of global marketing in different kinds of
  business.

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This mini Diploma has objectives in 2 different
directions
The first direction of eBusiness in an
increasingly competitive business environment,
the adoption of eBusiness technologies is
critical to business survival. In this module,
students examine how organizations can use all
aspects of eBusiness to create new products and
services, reduce the cost of existing business
processes and improve the efficiency and
effectiveness of their operations.
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• The module then explores the typical revenue
  models that can be adopted, the key role of
  eMarketing, the development of business-to-busines
  s strategies, and the increasing importance of
  online auctions and virtual communities. It
  investigates the various security threats that
  can be posed to eCommerce systems and the
  appropriate countermeasures that can be adopted.
  The module also considers various electronic
  payment systems and concludes by reviewing the
  main components of a business plan for
  implementing eCommerce successfully.

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• Second direction by focusing on global marketing
  in Business This part is designed to facilitate
  students in understanding the key concepts of the
  marketing discipline. Concepts covers within the
  module, such as understanding customers and the
  external marketing environment, are relevant to
  all businesses.

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• Learning Outcomes

• Analyze eCommerce business models, eCommerce
  business-to-consumer strategies, and the
  eCommerce business-to-business strategies
• Evaluate various forms of online marketplace,
  examine the security threats posed to eCommerce
  users and understand how to plan eCommerce
  strategies

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• Understand environmental and market factors
  affecting marketing decisions and understand the
  process of marketing and selling new products
• Assess the role of information and research in
  marketing decision-making
• Understand the marketing process in global
  markets and the marketing strategies in
  contemporary businesses

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• Readings list

• Hill (2021), ISE International Business
  Competing in the Global Marketplace Competing in
  the Global Marketplace, 13th edition, McGraw-Hill
• ISBN-10 1260575861
• ISBN-13 978-1260575866
• M. Kotabe K. Helsen. (2020) Global Marketing
  Management 8th edition. Wiley.
• ISBN-10 1119563119
• ISBN-13 978-1119563112
• Chaffey Hemphill. (2019) Digital Business and
  E-Commerce Management 7th edition. Pearson.
• ISBN-10 1292193335
• ISBN-13 978-1292193335

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• Turban E. (2018) Electronic Commerce A
  Managerial and Social Networks Perspective.
  Springer. 9th edition.
• ASIN 3319587145
• SBN-10 3319587141
• ISBN-13 978-3319587141
• Kotler, Armstrong (2017), Principles of
  Marketing, 17th edition, Pearson
• ISBN-10 013449251X
• ISBN-13 978-0134492513
• Schneider, G.P. (2016). Electronic Commerce, 12th
  edition. Course Technology Inc.
• ISBN-10 1305867815
• ISBN-13 978-1305867819

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• Admission and Fee

• Diploma Mini-Diploma in eBusiness and Global
  Marketing
• Duration 2-12 Months
• Age Minimum age 17 years
• English level good English
• Fee 2950 Euro
• Credits This program is equal to 15 ECTS
  (European Credit Transfer and Accumulation
  System) on EQF level 4/5
• Start this program has one start per year,
  always in October

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• More information, visit this site

https//www.ous.edu.eu/Diplomas/Mini-Diploma-in-eB
usiness-and-Global-Marketing