Legibility and Walking

1
(No Transcript)
2
Legibility and Walking
Transport for London Cycling, Walking
Accessibility
3

• By 2015
• 10 increase in modal share for walking amongst
  trips under two miles
• 10 increase in average walking trips per year
  per person
• Increase perceived walkability of London
  relative to other world cities

4
Attitudes to Walking
Synovate Omnibus Telephone survey for TfL, April
2006, Base All walkers (n638) Source Q12 Here
are some things that other people have said about
walking in London. To what extent do you agree or
disagree with each of these?
5
The Market for Walking

• Source TfL market segmentation study, 2006

6
Motivations to Increase Walking
TfL 2007 Base Londoners n1014
7
How do we plan walking trips?
Synovate Omnibus Telephone survey for TfL, April
2006 Base All walkers (n638) Source Q4 When
you plan to walk for a part or for the whole of
your journey, most of the time do you?
8
Walkability Benchmark
9
Planning Tools - Awareness and Use
Most top of mind

• AtoZ, Tube Map

• Landmarks (largely subconscious)

• Asking for directions

• Internet sites

• Phone a friend (mobile)

• Others maps at tube stations/bus stops

• Signage (least top of mind but used by most in
  some form or another)

Least top of mind
10
Good for the tube ? Good for walking
11
Legible London

• Ancient and modern street patterns mixing and
  overlaying one another no grid structure to
  help
• Density changes from the centre identifiable
  areas become more distinct
• Public transport/cars reduce spatial awareness
  and our ability to judge distance
• Navigation is a component of a world class city

12
Legibility supporting modal shift

• 3 of tube trips
• 23 of bus trips lt 1 mile (20 min walk)
• 32 of car trips
• Walking maps alone has potential to create as
  much as 5 shift for short trips

13
Willingness to Pay

• BCR Case Study - Strategic Walks
• Signs 1.61
• Information 13.31

14
Flagship for walkability

• We need to be able to provide seamless journey
  information to encourage informed choice
• In London, seamlessness relies on collaboration
• Co-ordinating signs, maps and information is a
  large task with many interests
• The opportunity exists to re-connect London in
  the minds of Londoners and its visitors

15
Central London Partnership

• Commissioned AIG to examine wayfinding in central
  London
• Organised workshop with public and private bodies
  to discuss implications in June 2006
• Commissioned public exhibition at New London
  Architecture building to assess public views on
  issue of wayfinding
• Held four workshops for boroughs and others to
  raise questions and stay in touch

16
Exhibition Findings

• On line questionnaire hosted by CLP/AIG
• Opinion of signs
• Unpredictable 45
• Confusing 25
• Uninformative 12
• Informative 14
• World class 4
• 46 feel they know less than 10 of London
• 25 of people use the Underground map to plan
  walking in London
• 61 would be willing to walk for an hour or more
  every day
• Source www.LegibleLondon.info Sept- Nov 06

17
tfl.gov.uk