CORSENDONK BIER

1
CORSENDONK BIER

• Gintare Astrauskaite
• Katriina Kostamovaara
• Sonia Labayen
• Charlotte Zarah Schram
• Bruno Surry
• Liene Tomasevska
• Andre de Vreede

2
Index

• Company description
• Marketing Mix
• Logistics
• Product Launch campaign
• Conclusions

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Company description

• Mission
• Enter the Spanish market with Corsendonks
  high-quality beer, Agnus Tripel
• Emphasis on companys long history and Belgian
  origins
• Reachable for everyone
• Vision
• Product launch during the summer season
• Expand to other regions in Spain

4
Marketing Mix

• Product
• Corsendonk Agnus Tripel
• Price
• Selling price for bars/restaurants 2.50
• Place
• Andalucía, Valencia, Murcia
• Promotion
• Intensive advertising campaign when launching the
  product
• People
• 5 new employees

5
Logistics

• Distribution
• Spanish Import Company
• Transportation
• By trucks

6
Product Launch campaign

• Objectives
• Gain the image of a high-quality Belgian abbey
  beer with a long brewing tradition
• Reach the target group
• Communications plan
• Billboards, bus stops, calendars, table cards,
  special offers and testing
• Scheduling
• Intensive advertising in June, July and August
  2009

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Schedule
Outside advertisements (intensive) Bars and
restaurants (intensive) Bars and restaurants
(less intensive) In the start of the new year
(intensive) Ones in the week activity
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THANK YOU FOR YOUR ATTENTION