IP MASSME TER BUSINESS PLAN CORSENDONK

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IP MASSME TERBUSINESS PLANCORSENDONK

• Product launch of Corsendonk Agnus Tripel

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Group 6

• Elina Viksna
• Laura Gomez
• Eija Sarkkinen
• Edith Galissaire
• Jasmien Van de Poel
• Dennis Doorakkers
• Michailas Frismanas

3
Introduction

• IP MASSME TER San Sebastian
• Homepapers for 6 months
• How to launch Corsendonk Agnus Tripel in the
  north of Spain

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Table of contents

• Introduction
• Objectives
• SWOT-analysis
• Marketing plan
• General marketing strategy (3-5 years)
• Operational marketing planning (1 year)
• Product launch campaign
• Financial plan
• Conclusion

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Objectives

• Create fame in the North of Spain
• Market-expansion
• Introduce more beer in the future and/or in the
  South
• Increase the turnover with 10

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SWOT analysis

• Strenghts
• Weaknesses
• Opportunities
• Threats

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SWOT-analysis
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Marketingplan

• Localization North of Spain
• Target group 35-65 higher social class
• Product Agnus Tripel
• Distribution Import company
• Competitors Legado de Yuste, Duvel,...

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General marketing strategy (3-5 years)

• objectives
• - Turnover of 1.036.159euro
• - Market share 1 (speciality beer)
• - Create brandawareness
• - Customer loyality

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General marketing strategy (3-5 years)

• Strategy (4ps)
• - product
• - Agnus tripel (blond beer)
• - Packaging
• - price
• - 4,50euro
• - high quality

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General marketing strategy (3-5 years)

• - place
• - North of Spain
• - Bars, restaurants, clubs and pubs
• - promotion
• - advertising agency
• - sampling, contest,...

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Operational marketing planning (1 year)

• Objectives for the first year A profit of EUR
  30.667
• A market share within the specialty beer market
  of 0.20.
• A total sales of EUR 707.711
• Customer loyalty in the target area.

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Product launch campaign
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Financial plan

• Obtain 1 of the market
• Encrease turnover with 10
• Break even piont 150.454 bottles
• PM increasing to 5 next in the years
• Examples of high costs in budget
• Explain cost types in the cost price

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Financial plan
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Conclusion

• Introducing Agnus tripel
• Interisting market
• Being creative
• Hope we will drink our beer here soon!