Introduction to ENTR311 - PowerPoint PPT Presentation
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Introduction to ENTR311
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Franchisee perspective experiences in choosing, owning and running your own franchise ... Groups must work together and must co-ordinate the work between themselves ... – PowerPoint PPT presentation
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Title: Introduction to ENTR311
1
Introduction to ENTR311
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Course Organisers
- Joanne Larty, PhD Researcher
- j.larty_at_lancaster.ac.uk
- C43 Engineering Building
- Luke Pittaway, Lecturer
- l.pittaway_at_lancaster.ac.uk
- B84 Management School
3
Purpose of Course
- Overview of franchising as a business model
- Franchisor perspective experiences in setting
up and running a franchised business - Franchisee perspective experiences in choosing,
owning and running your own franchise
4
Course Outline
- Learning mechanisms
- Lectures
- Panel discussions
- Group projects
- Web-board
- Reading packs
- Assignments
- Coursework assignment (Individual essay 40)
- Group report (60)
5
Lectures
- Introduction to franchising
- Franchising and growth
- Management of franchise systems (12)
- Conflict in franchise systems
- Learning experiences of franchisees
- We will encourage interactive discussion during
lectures
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Franchisee Panel (1st Feb)
- Franchisees within the local area
- Debra Huckle Barking Mad
- John Old Subway (Lancaster)
- Mark Beeching Printing.Com
- Thomas Cocks Signs Express
- Tony Williams Recognition Express
7
Guest Speakers
- Johnny Sellyn whichfranchise.com
- Philip Dyer NXO Plc
- Mike John KNW
- Nigel Toplis Recognition Express
- Alison Morrison University of Strathclyde
8
Administration
- Reading packs (7 in Emma Steeles office B93)
- Designed to introduce more detailed theories and
interactive discussion in class - Set-out to complement the lecture topics
- Web-board
- As usual
- List of references and useful articles may be
added throughout the course
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Group Work
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Group Project - Overview
- Main objectives are to provide an insight into
- Franchising in practice
- The variety and number of franchise organisations
within the UK - The decision making process in choosing a
particular franchise - You (as a group) will take on the role of a
potential franchisee - The main focus of the group report will be on
- Decision criteria and justification for choosing
a particular franchise - Reflections on the decision making process
what advice would you give to someone going
through the same process? - Guidelines will be available for the report
11
Group Project - Groups
- Maximum of 13 groups of no more than 4 students
- Lists will be put outside Emma Steeles office
(B93) you need to sign up for your group BEFORE
this Friday
12
Group Work
- Group assignment is an important part of the
course - Groups must work together and must co-ordinate
the work between themselves - We do not take free-riders lightly!
13
Tutorials
- Most weeks include a 1 hour tutorial after the
lecture directly linked to the group report - There are set tasks each week that the group must
prepare beforehand and then work on during the
tutorial - Joanne Larty and Luke Pittaway will be available
for questions and advice during the tutorials - There is a set task for next week you must
start to look into different franchise
organisations and bring information with you to
the tutorial next week on which ones appeal to
you and why
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