Ajkema Loya Project - PowerPoint PPT Presentation
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Ajkema Loya Project
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The New School and CARE have undertaken this project for the past two semesters. GPIA & Parsons students trained for 14 weeks acquiring necessary skills to help ... – PowerPoint PPT presentation
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Title: Ajkema Loya Project
1
Ajkema Loya Project
- Aparna Rau
- Eileen Reyes
- Nicholas Smith
- David Dorfman
- Jessenia Pillasagua
- NDeye Rosalie Niang
2
Background
- The New School and CARE have undertaken this
project for the past two semesters - GPIA Parsons students trained for 14 weeks
acquiring necessary skills to help Mayan women
create a sustainable export business - GPIA Parsons students will be traveling to
Guatemala this summer to implement this project
3
Background
- LOOM
- Lives of Our Own Making
- Collaborating with artisans around the world
- Creating a sustainable economic future
- Ajkema Loya
- Bring about community mobilization
- Connect local and global citizens to the Mayan
women - Create Mayan handicrafts and educational
workshops
4
Project Work
- GPIA Parsons students collaborate with a group
of Mayan Artisans to build a sustainable business - Students divided into three specialty teams
- Marketing Communications
- Design Making
- Business Management
5
Project Work
- Marketing Communications
- Develop marketing strategy
- Mission Statement
- Branding / Logo Development
- Workshop Development
- Design Making
- Design Creation
- Market Research
- Prototype Development
- Workshop Development
- Business Management
- Develop Business Strategy
- Business Development
- Market Price Research
- Workshop Development
6
Objectives
- To increase individual capacity of each artisan
through the formation of a cooperative enterprise - To implement a plan that over a three year time
span will position the women of Ajkema Loya as
a self-sustaining and efficient collective - To effectively produce and market their
handicrafts in order to maximize their profits
7
Goals, Results Deliverables
- Increase womens gross income
- Increase cooperatives capital accumulation
- Reduction in cooperatives raw material costs
- Creation of new and unique products
- Increase womens time available for production
8
Goals, Results DeliverablesWorkshops
- Marketing Communications
- English Language
- Computer Skills
- Basic Marketing
- Communications
- Workshop Facilitation
- Design Making
- Prototype Creation
- Pattern Making
- Sizing
- Sewing
- Quality Control
- Business Management
- Pricing / Accounting
- Internet Marketing
- Store Decor
- Savings/ Financial Planning
- Value of Labor
- Branding
- Selling Techniques
- Inventory Control
- Quality Control
- Business Organization
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Final Words
- Weaving is the act and art of interlacing and
interaction - Loose strands are made one through this ancient
practice - In other words, weaving is the embodiment of
cooperation
10
Acknowledgements
Thanks! Michelle Alleyne Fabiola Berdiel Erin
Cho Jay Dehejia Alice Demirjian Mark
Johnson Pascale Gatzen Cynthia Lawson Shon
Morris Nadia Williams And Our colleagues/fellow
students at Parsons School of Design
- The GPIA students involved in the Ajkema Loya
Project - Aparna Rau
- Eileen Reyes
- Nicholas Smith
- David Dorfman
- Jessenia Pillasagua
- Ndeye R. Niang
- Would like to thank the following for all their
help
All photos provided by Fabiola Berdiel All photos
were taken in Guatemala and feature the Mayan
Artisan Association Ajkema Loya
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