International Literacy Day

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International Literacy Day

• 8th September 2003
• West Park Centre, Dundee

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Regeneration People and Place

• Heather Koronka
• Communities Scotland

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Adult Literacies The Policy Perspective

• Stephen Sandham
• Enterprise, Transport Lifelong Learning
  Department

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Policy background

• 800,000 with literacy/numeracy needs
• One third of those in poorer areas
• Six times more likely to be unemployed
• More likely to suffer poor health
• Cost UK economy 4.8 billion per year
• Total UK cost 10 billion per year
• health service costs
• welfare benefits costs

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Policy response

• July 2001 Publication of Adult Literacy
  Numeracy in Scotland report
• 21 recommendations for developing a world
  literacy and numeracy service
• 51m of new resources over 5 years
• 40m for action locally
• Help 80,000 by 2004, 150,000 by 2005
• Improve the quality as well as capacity

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Progress to date

• Mid Year reports from ALN partnerships being
  analysed at present
• Some slippage from original plans for 2002-03,
  but momentum building
• Need to keep hard on the accelerator
• National support developed through Learning
  Connections

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Continuing role for ETLLD

• Monitoring progress by partnerships against 2001
  action plans
• Evaluation of next set of action plans
• Survey of ALN learners
• Engaging employers
• National policy linkages FE, Scottish
  Enterprise, Job Centre Plus, Careers Scotland etc
• Linking ALN with emerging ESOL strategy

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The Future

• National awareness raising campaign with
  learndirect scotland (January 2004)
• New campaign targeting employers (January 2004)
• Executive and local partnerships working
  together
• to deliver a world class service
• help 150,000 by 2006
• prove the ALN initiative is making a difference

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Learning Connections where are we now?

• Lillias Noble
• Head of Learning Connections

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Adult Literacy Numeracy in Scotland (ALNIS)
July 2001

• 21 Recommendations
• 7 have been met
• 4 largely in the hands of others
• 7 work in progress
• 2 just begun
• 1 not yet awaits other development

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ALNIS Recommendations

• 7 Have been met
• 1 National Strategy over seen by Ministers
• 2 Development Engine location by 8 Sept. 2001
• 4 Accountability for local development LA
• 5 Provision free to learners
• 17 4 Pathfinders raise awareness, stimulate
  demand
• 20 18.5 million allocated 3 years (now 41.5)
• 21 Priorities funding for a strong development
  engine, national training strategy, 8 Pathfinders

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ALNIS Recommendations

• 4 Largely in hands of others
• 11 Education/training providers accessible key
  person guidance, supporting, recruiting and
  sustaining learners
• 13 LIC (Literacies In the Community) integrated
  by all providers into arrangements for reviewing
  progress, quality
• 18 SE and other public/private sector employers ?
  help individuals to retain and develop skills
• 19 Capacity doubled in 3 years through LA
  channelled funding

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ALNIS Recommendations

• 7 Work in progress
• 1 Developing the tools for quality provision
• 6 Awareness training and screening
• 7 Common approaches guidance, assessment, ILPs
• 8 Quality improvement Curriculum Framework,
  national on-line database and resource system, 4
  Pathfinders (courses/programmes)

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ALNIS Recommendations

• 10 Progress measurement learners goals,
  distance travelled, building a core skill
  framework and progress file
• 12 Specialist advice ? inclusive and effective
  provision
• 14 National Training Strategy staff and
  volunteers
• 9 E-learning development

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ALNIS Recommendations

• 2 just begun
• 16 Develop the national strategy further
  research, consultation with learners
• 3 Guidance in literacies for other national
  organisations

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ALNIS Recommendations

• 1 not yet awaits other development
• 15 Staff and volunteers to meet national
  standards by 2005

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Key areas of activity

• Workplace literacy
• ESOL
• Research
• Resources
• Training
• Curriculum Project
• Communications
• Network/focal point good practice

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Key messages from Phase I Pathfinders

• Irene Kennaway
• Learning Connections

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STUC Adult Literacy Numeracy Pathfinder Project

• Aims
• Establishment of a Scottish Trade Union Strategy
  for Adult Literacy and Numeracy in the Workplace
• Raising awareness among union tutors and Learning
  Representatives

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Tracking Literacy Numeracy Skills Deficits in
the Scottish Workforce

• Road Haulage and Distribution
• Training Council
• Aims
• Research with employers and employees on key
  indicators
• Development of sector specific literacy/numeracy
  learning materials
• Piloting literacy/numeracy approaches in the
  workplace
• Dissemination of findings and good practice to
  road freight logistics sector

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North Lanarkshire Pathfinder Project

• Aims
• Design and development of a comprehensive
  Learning Needs Analysis (LNAs) process which
  incorporates good screening practice
• Identification and recruitment of employer and
  employee participants for learning programmes

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Scottish Prison Service

• Aims
• Development of new learning materials, increased
  intervention rates and levels of provision both
  inside and outside prison
• Piloting the use of a new screening tool to
  enable the targeting of resources
• Developing and monitoring exit guidance and
  routes into lifelong learning opportunities upon
  release in local authority areas

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Key Themes from Phase I Pathfinders

• The need for awareness raising
• Challenges
• Partnership and implementation
• Common approaches

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STUC Pathfinder Project

• The STUC Pathfinder Project seeks to increase
  capacity within trade unions to deal with adult
  literacy and numeracy issues in the workplace
• Awareness raising is one key output of the
  project
• The STUC uses the term everyday skills to refer
  to adult literacy and numeracy

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Trade Unions Everyday Skills

• An awareness raising course aimed at Trade Union
  Learning Representatives (ULRs) has been
  developed
• The course is accredited by the Open College
  Network
• Course has been delivered to 120 ULRs so far.
• The target number of ULRs trained in everyday
  skills awareness raising by March 2005 is 400.

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Key course objectives

• To become familiar with the Scottish Executives
  policies and programmes relating to everyday
  skills
• To understand and develop a trade union approach
  to everyday skills
• To understand the key role that union learning
  representatives can play in supporting members in
  everyday skills training

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Key course objectives cont

• To help enable union representatives to negotiate
  with management about everyday skills learning
  opportunities
• To develop joint action with providers of
  literacy support to assist members with everyday
  skills issues
• To develop a trade union strategy for promoting
  everyday skills training

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Benefits of better everyday skills

• Employees
• To help enable union representatives to negotiate
  with management about everyday skills learning
  opportunities
• To develop joint action with providers of
  literacy support to assist members with everyday
  skills issues
• To develop a trade union strategy for promoting
  everyday skills training

• Employers
• Improve customer care efficiency etc
• Reduce health safety incidents
• Provide greater contribution to economic activity

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Challenges

• Employers
• Individuals

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Employers responses

• Poor literacy is a huge problem in the road
  haulage sector
• No, we dont have any literacy difficulties with
  drivers in this company.

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Employers reservations

• Fear of losing an otherwise good employee
• Reflects badly on the organisations recruitment
  practices
• Unsure of the best way to tackle the problem

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Employee reservations

• Laughed at by colleagues
• Victimised by employer
• Bad memories of school

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Partnership

• Two or more individuals, or organisations,
  working together to achieve a common goal, or set
  of goals

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Partnership

• North Lanarkshire ALN Partnership
• actively has more than
• 20 partnerships!

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Partnership

• North Lanarkshire Pathfinder
• Coatbridge College
• Cumbernauld College
• Motherwell College
• NL Council

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Partnership

• Maintenance Property Care
• ALN Team
• Company management and HR
• Union Convenor
• Union Leader Reps
• STUC Pathfinder

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Partnership

• Publicity Campaign
• ClanFM
• North South Lanarkshire ALN
• NL SIP
• SQA
• learndirect scotland
• Reid Furniture

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Partnership

• Chris Huxham Strathclyde University
• We shouldnt enter into partnership unless
  absolutely necessary

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Partnership

• The total worth is greater than the sum of the
  parts

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Common Approaches

• Part of the problem/part of the solution
• Integrated Exit routes

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Phase II Pathfinder

• Cath Hamilton
• Learning Connections

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Phase II Pathfinders

• Pathfinder Challenge Fund
• 93 Notes of Interest
• 17 full applications
• Pathfinder Panel

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Phase II Pathfinders

• Learning Opportunities in Rural Areas
• Dumfries and Galloway
• Challenge Dad
• Aberdeen
• Literacies Curriculum for Adults with Learning
  Disabilities
• Stirling
• The Welcoming
• Edinburgh

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Phase II Pathfinders

• Links to Literacies
• Learning Link Scotland
• Countdown East End
• Glasgow
• Literacy and Health
• Grampian Health Board
• Homing in on Literacy
• Perth and Kinross

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Literacies Awareness Raising Campaign

• Yvonne Brown
• Director of Learning
• Raine Davidson
• Marketing Manager

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Our core objectives

• One stop gateway to learning
• Drive demand for learning
• Provide information and advice
• Improve access, promote inclusion and opportunity
• Develop capacity
• Nurture high impact partnership

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The Policy Context

• The Scottish University for Industry (lds) is
  at the heart of the Scottish Executives vision
  for lifelong learning and vital to a
  knowledge-driven economy.
• It will be the hub of the learning revolution
  which will enable Scotland to meet the economic
  challenges of the 21st century.
• It must change attitudes, creating a society
  where its cool to learn. I want every one to
  have access to education and the benefits that it
  brings through gaining new knowledge, skills and
  qualifications.
• Enterprise and Lifelong Learning Minister 1999

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Key Features

• Pledge to learners
• Marketing campaign
• Contact centre and helpline
• Database of learning opportunities
• Network of learning centres
• Integrated learning systems
• Partnership/MOUs

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v
Networked Scotland
425 BRANDED LEARNING CENTRES Meet Pledge to
Learners
v
v
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Opportunities for collaboration with Communities
Scotland

• Literacies awareness and capacity building in
  branded centres
• Joint campaign via the branded learning centres
• Online learning product development
• Addressing workplace literacies
• Managing the National campaign

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National Adult Literacies Campaign

• Awareness raising advertising
• Support for local marketing

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Advertising Timetable

• Develop advertising brief 4 September
• Select advertising agency 26 September
• Research advert concepts 21 October
• Adverts in production November/December
• On air 12 January

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Working Together

• Initial support
• Feedback
• What local promotional support you need

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Contact Details

• yvonneb_at_learndirectscotland.com
• rained_at_learndirectscotland.com
• 0141 285 6000
• www.learndirectscotland.com
• www.lds4b.com