Ulm

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Ulm
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• German artistic/production movement stemming from
  Bauhaus (1919-1933)
• emphasis on craft
• 1923 shifted focus "art and technology - a new
  unity"

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HfG - Hochschule für GestaltungUlm 1953 Max
Bill, Inge Aicher-Scholl, Otl Aicher
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Ulm design

• 1953-1968
• To participate in the making of a new culture,
  from spoon to city
• Transition
• -new Bauhaus (sense-based teaching)
• -design and science
• -integration of social and human sciences
• -utopic values replaced by analytical studies

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studies in transitional form
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Hans Gugelot

• conviction that design was not first and
  foremost an instrument to sell, but a cultural
  necessity.

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• The department lays particular emphasis on the
  design of apparatus, machines, instruments
  products largely untouched by the craft
  tradition. The design of ornamental or luxury
  goods is not within the brief of the department
  of Product Design.
• Ulm, touring exhibition catalogue, 1963

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sources

• Ulm Design
• www.designboom.com