Dias nummer 1

1
5 BASIS OF CSR
OPENING AND SENSITIVENESS TO ENVRIRONMENT
KNOWLEDGE
AUTHENTIC DIALOGUE
DECENTRALIZED DECISION MAKING
FLEXIBILITY
SYSTEMATIC VISION
SHARED VISION
COMMUNITY SENSE
VALUE CREATION
5 BASIS OF CSR
SHARED VALUES
COMBINATION
CONFIDENCE
COMPLEX INTANGIBLE ASSETS
DIVERSITY
LONG-TERM CONSIDERATION
INNOVATION
CREATIVITY
WIN-WIN
COLLABORATION
2
SOCIAL BENEFIT/ INTERNAL ALIGNMENT
Competitive Advantage
High
Low

• Initiatives
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3
1
2
6
SOCIAL BENEFIT
4
5
INTERNAL ALIGNMENT
3
CSR PYRAMID
DISCRETIONARY RESPONSIBILITY
Contribute to the community and quality of life
ETHICAL RESPONSIBILITY
Be Ethical. Do what is right. Avoid harm
CORPORATE SOCIAL RESPONSIBILITY
LEGAL RESPONSIBILITY
Obey the law
ECONOMIC RESPONSIBILITY
Be profitable
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CORPORATE RESPONSIBILITY
SECONDARY STAKEHOLDERS
Governments/Regulatory Agencies
PRIMARY STAKEHOLDERS
Media
THE ORGANIZATION
Employees
Political action groups
Suppliers
Unions
Shareholders
Nongovernmental Organizations
5
STAKEHOLDER INVOLVEMENT OF CSR
MISSION
CODE OF ETHICS
VALUES
STRATEGIC PLAN, BUDGET SUSTAINABLE REPORT
INVOLVEMENT OF STAKEHOLDERS
BALANCED SCORECARD
OPERATIONAL PROJECTS
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4 BASIS OF CSR
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CONDUCT
OUR PEOPLE
COPORATE RESPONSIBILITY
ENVIRONMENT
SOCIETY
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CORPORATE RESPONSIBILITY
Shareholders
Unions
Employees
Consumers
MARKETPLACE
WORKPLACE
QUALITY OF MANAGEMENT
ENVIRONMENT
COMMUNITY
Government
NGOs
Local communities
IMPACT ON SOCIETY
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CORPORATE RESPONSIBILITY
MANAGEMENT Adressing key issues In sync with
corporate values
EXTERNAL STAKEHOLDERS (GENERAL PUBLIC, CUSTOMERS,
NGOs, INVESTORS, etc.) Social benefits Priority /
Importance Effect on corporate reputation
CSR STRATEGY
EMPL0YEES Motivation Interest /
Commitment Alignement with corporate
culture Internal capacity

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CORPORATE RESPONSIBILITY
DESIGN EXAMPLE CSR PROCESS
CAPABILITY
COLLABORATION
INNOVATION
IMPACT
(CAUSE)
(ENABLER)
(EFFECT)
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CORPORATE RESPONSIBILITY
SECONDARY STAKEHOLDERS
Governments/ Regulatory Agencies
PRIMARY STAKEHOLDERS
Media
THE ORGANIZATION
Political action groups
Employees
Unions
Suppliers
Shareholders
Nongovernmental Organizations