Sharon Seffrood

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Sharon Seffrood

• Design Artwork Portfolio

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Web Site (home page)
In 2004, Forward Wisconsin hired me to maintain
and update their Web site. My duties included
writing, editing and approving copy, creating
graphics and obtaining fresh new photos. The site
won an award for excellence from the Mid-America
Economic Development Council. During my first
year at Forward, I optimized the site for search
engines and as a direct result, traffic to this
site increased by over 25. The site was built to
attract business to Wisconsin and to provide
useful information to a targeted audience.
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Brochures
My duties at Forward Wisconsin also involved
graphic design. The piece to your left was
produced for Forward Wisconsin to enhance and
promote the business interests of the Midwest
Food Processing (MWFPA) industry at their annual
Food Processors Convention Expo. MWFPA hosts an
annual convention where experts conduct
presentations and seminars related to the
industry. The piece below is a work in progress
for future shows.
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Brochures
This was one of the first pieces produced for
Forward Wisconsin, in-house. It was targeted to a
mass audience of Wisconsin biotechnology
companies to help promote the Wisconsin Pavilion
booth at the world's largest bio-technology
conference in Boston, Massachusetts. About 20,000
representatives from around the world usually
attend this event.
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Brochures
The sponsorship brochure, as seen below, was the
second one produced for Forward Wisconsin. This
was also created to help promote the Wisconsin
Pavilion booth at the 2009 biotechnology
conference in Atlanta, Georgia.
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Annual Reports
This was one of the first annual reports Forward
Wisconsin had produced in-house. This piece was
distributed to investors and board members. It
was also uploaded to the Web site for the general
public to view.
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Annual Reports
This is the second annual report produced for
Forward Wisconsin. Printed copies were given to
investors and board members. It also appeared on
the Forward Wisconsin Web site.
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Postcards
This postcard was created as a handout for a
booth which Forward Wisconsin hosted at the
International Woodworking Fair (IWF) in Atlanta.
As with all its forest products industry
marketing efforts, Forward Wisconsin partnered
with the DNR Forest Products Unit at this show.
Many other Wisconsin companies also exhibited at
AWFS.
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Postcards
This postcard was created to promote Wisconsin's
buildings and sites database. Hundreds of copies
were printed and handed out to people at various
marketing venues such as tradeshows and economic
development conferences. As a result, 65 counties
joined forces and assigned over 120 users to
enter data into this system. The production of
this marketing piece and the training of all
users who now use this system was completed
during my four years at Forward Wisconsin. Over
2,400 commercial and industrial buildings have
been in this system.
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Web Site (inside page)
Promoting interest in Wisconsins newest
buildings and sites database began with this Web
page where I built and mapped out state regions
and distributed links to users and site
selectors. Since 2005, I have traveled around
Wisconsin and trained hundreds of people on how
to enter and maintain data in this system. It is
one of the most successful systems that the state
has ever been able to provide to economic
developers and national site selectors.
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The artist is nothing without the gift, but the
gift is nothing without work.  Emile Zola
Sharon Seffrood S9647 Center Street Prairie du
Sac, WI 53578 [phone] or [phone]