Organizational Behavior 11e - Stephen P. Robbins

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• 5.1 ????
• 5.2 ???????
• 5.3 ????
• 5.4 ??????????
• 5.5 ??????
• 5.6 ???????
• 5.7 ??????
• 5.8 ??????????

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5.1 Perception??(??)

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• ?OB???
• ???????????????(reality)???,???????

A?????????
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Factors ThatInfluence Perception
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?? 5-1 ???????
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(No Transcript)
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5.3 ????,??????

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• ???Distinctiveness
• ???Consensus

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• ???Consistency

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?? 5-3 ????
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????Shortcuts
??? Selective Perception
???? Projection
???? Contrast Effect
???? Halo Effect
???? Stereotyping
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?????????? -????,???? 1/2
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Halo effect??????????????????
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?????????? -????,???? 2/2
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Short-cut ????? 1/2
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Short-cut ????? 2/2
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????????? 1/3
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??????(self-fulfilling prophecy),?????(pygmalion
effect)?????????????????,???????????,????????????
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????????? 2/3
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????????? 3/3
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5.4 ??????????
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5.5 ??????

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?? 5-3 ?????????
1.???? 2.?????? 3.??????? 4.???????? 5.???????? 6.??????
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???????????(Creativity) 1/2
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???????????(Creativity) 2/2
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5.6 ???????

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???? (bounded rationality)

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???? vs ????
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???????? 1/4
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???????? 2/4
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???????? 3/4
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???????? 4/4
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?????? 1/2

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?????? 2/2

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W? Brian Arthur ???? W? Brian Arthur?????????????
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?????---????
???conceptual ???????? ?????? ???,???,???
???analytical ????? ?????? ??,????
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???directive ??,???,??? ?????? ????????
???behavioral ???????? ???? ????????
?? ???? ??
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????? 1/3
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????? 2/3
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?????,????????,?????? (rule)???(policy)???(pro
cedures)???? ??,???????????? ????????????????
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????? 3/3
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5.7 ??????

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????????? 1/3
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????????? 2/3
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????????? 3/3
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????????? 1/2
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????????? 2/2
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