Advocacy 101

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Advocacy 101
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Advocacy 101
Advocacy 101
1. Who can lobby? 2. Fear and intimidation get
over it! 3. Who are my legislators? 4. What are
the best ways to communicate?
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Advocacy 101
Advocacy 101
5. How do I gain the ear of my legislators? 6. Ho
w do I get information about my legislators and
the issues? 7. I want to talk directly with my
Representative! 8. What if we disagree?
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Advocacy 101
Who is qualified to be a lobbyist?
Do you need a degree? Do you need to pass an exam?
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Advocacy 101

1. Hire a professional lobbyist

2) Grassroots lobbying
Nobody cares about your issue as much as you do
and nobody can win your issue for you. If you
dont make it happen, it wont.
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Advocacy 101
"It does not require a majority to prevail, but
rather an irate, tireless minority keen to set
brushfires in people's minds." -- Samuel Adams
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Advocacy 101
Them Congress 535 Paid lobbyists
12,572
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Advocacy 101
Us Independent Pharmacies 24,000 Chain
Pharmacies 35,000 59,000
236 million
Patients per pharmacy per year total
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Advocacy 101
Who IS my Representative?
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Advocacy 101
Resources
www.vote-smart.org www.house.gov
www.senate.gov www.visi.com/juan/congress
www.cpha.com www.legislature.ca.gov
www.thomas.loc.gov Capitol Switchboard
202-224-3121

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Advocacy 101
Grassroots Call to Action Methods of
Communication
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Advocacy 101
Effective Communications Countdown
5 (Snail-Mail) Letters
Should I send a letter?
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Advocacy 101
Effective Communications Countdown
4 Faxes
Will my Senators and Representative pay any
attention to my fax?
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Advocacy 101
Effective Communications Countdown
3 Email
Will they pay attention to my email?
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Advocacy 101
Effective Communications Countdown
2 Phone Calls
Will they take my phone call?
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Advocacy 101
Effective Communications Countdown
1 Relationships
How do I build a relationship with my legislator?
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Advocacy 101
Building your relationship
Campaigning Contributing Town Hall
Meetings District Visits
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Advocacy 101
Building your relationship
Contributing to
PAC
Political Action Committee
LDF
Legal Defense Fund
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Advocacy 101
Building your relationship
Contributing
Pharmacists over 2,000,000
Accountants
over 10,000,000
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Advocacy 101
Legislative Branch of the U.S. Government
House of Representatives 435
Senate 100
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Advocacy 101
Legislative Branch of the U.S. Government
Committees Concerned with Pharmacy
House Ways Means House Energy Commerce Senate
Finance Senate Judiciary Senate HELP
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Advocacy 101
How do you conduct a meaningful meeting?
How do I get an appointment?
Organizing for your meeting - Do your homework
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Advocacy 101
Conducting meaningful meetings
Presenting facts and something you need to keep
in mind
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Advocacy 101
Conducting meaningful meetings
Facts dont vote lawmakers vote their own
calculus. Seldom are favorable material facts
alone sufficient to get votes political facts
may be. Robert L. Guyer, Esq.
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Advocacy 101
Conducting meaningful meetings
Tell a story Speak in their terms Be informal
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Advocacy 101
Conducting meaningful meetings
Political issues? Visit the District
office Pharmacy tour
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Advocacy 101
Conducting meaningful meetings
Why do I have to speak to a staffer? I want to
talk to my Representative!
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Advocacy 101
The Face-to-Face
Remember you are the expert
Dress code?
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Advocacy 101
The Face-to-Face
Dos and Donts
- Do be respectful - Dont claim power - Dont
assume they understand
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Advocacy 101
The Face-to-Face
More Dos and Donts
- Speak in language they understand - Dont beat
around the bush - Show appreciation
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Advocacy 101
What to do If you Disagree? and Subtle-dodges
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Advocacy 101
When the meeting is Over.
State your case
Importance
Leave behind
Thank you
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Advocacy 101
Keep the doors open