ASME 101 3:30

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Products Services, Basics
ASME 101 330 530 Friday, 4 March 2011 2011
Leadership Training Conference
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Products and Services, Basics for Divisions and
Institutes
Session Presenters / Facilitators

• Rick Marboe, Technical Communities Rep, Programs
  Activities Operating Board marboer2_at_asme.org
  
• Michael Ireland, Managing Director, Institutes
  Sector Irelandm_at_asme.org

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Session Objectives

• At the conclusion of this session, you should
• Be aware of available ASME products and services
  and how to access them
• Be able to identify specific products and
  services that could create value for your unit
• Leave with ideas of how your unit could increase
  its value to its members through development of
  new products and services

Products Services,
Basics
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Session Schedule

• Time Activity
• (5 mins) Session introduction
• (30 mins) Overview of available products and
  services
• (15 mins) Questions discussion
• (5 mins) Overview of breakout session
• (40 mins) Group breakouts
• (15 mins) Group report out
• (10 mins) Wrap up

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Product Development Model
Customers
e.g. Members and prospective members
Customer needs
Product Development
Typically a volunteer-staff partnership
Delivery
ASME Products Services
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Content Delivery

• Content is predominately developed by ASME
  volunteer membership
• Delivery mechanisms are mostly developed or
  facilitated by ASME staff
• You can create member engagement and maintain
  technical interest by repackaging content and
  using multiple delivery methods

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What is a Product/Service?

• Something offered to a customer
• Has a perceived value
• Doesnt necessarily have to be sold for money

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ASME product/service types with examples

• Codes Standards
• Codes, Standards, Certifications, Training
• Publications
• Magazines, Books, Journals, e-Library
• Membership and Member Benefits
• Student, Member, Affiliate, Life, Fellow,
  Honorary
• Insurance, Financial Products, Discounts,
  ThomasNet product search
• Community and Content
• Education
• Courses, Seminars, Training, Webinars, AMA
  discounted courses
• Events
• Conferences, Meetings, Career Fairs, Early Career
  Forums, Exhibits
• Competitions Opportunities
• Contests, Awards, Internships, Fellowships,
  Volunteer Opportunities
• Resources
• Networking, Websites, Newsletters, White Papers,
  Online membership directory

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Directions As we go through the next several
slides, please keep these key questions in mind

• What provides value to you, your members, and
  your community?
• What are the needs of your unit?
• Ex Develop the technical competency of nuclear
  engineers
• Which products and services would you offer to
  meet those needs?
• Ex Technical courses on relevant nuclear topics
  networking with nuclear experts

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Technical Content Information

• Live training courses and seminars
• On Line courses on technical topics, management,
  college credit and leadership
• ASME Journals and Conference Proceedings
• ASME Press Books
• ASME e-Library (75 interactive books)
• Codes Standards
• Technical conferences
• Technical, managerial and ethical topics related
  to licensure
• (Also the potential to develop and contribute
  technical content for several of the above
  products)

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Community Building and Networking

• Local Section activities and programs
• Technical Division/Institute activities and
  programs
• ASME Code committees
• Affinity Groups
• Conferences
• Tours and Social Events
• ASME on Peerlink, Facebook, LinkedIn, Twitter

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Career Resources Job Search

• Career Center (articles and tips)
• Resources for Entrepreneurs
• Job Board
• Salary Survey
• Professional Practice Curriculum
• Joint Society Memberships
• E-Mentoring (currently being re-vamped)

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Volunteering Giving Back

• Leadership positions in your unit and the
  international ASME
• Mentoring students and early career engineers
• Mentoring student design teams (pre-university
  and university levels)
• Supporting ASME Student Section activities
• Judging student design teams and Old Guard
  Competitions
• Supporting Engineers Week in your local community
• engineeringforchange.org

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Awards Recognition

• Society awards
• Dedicated Service Award
• Unit awards
• Lecture Award
• Fellow

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Membership

• Included in Membership
• ME Magazine
• ASME News
• ASME e-Library
• Networking Join Technical Divisions/Institutes/Lo
  cal Sections/Affinity Groups
• Email Alias (yourname_at_asme.org)

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Discounts

• Discounts on personal resources/benefits
• ASME journals, conferences, courses, books
• Insurance
• Bank of America Financial Products
• Financial Advice
• FedEx shipping
• Amer Mgmt Assoc courses, books, seminars

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General Resources

• ASME.org
• ME Magazine
• ASME News
• Government Relations/Public Policy
• Advocacy for the Profession
• Capitol Update
• Federal Fellows
• Environmental Scans
• Ethics Center
• History Center (ME landmarks)

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Specifically for Early Career Engineers

• ME Today newsletter
• Early Career Technical Seminars
• Early Career Forums
• ECLIPSE Internship

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Specifically for University Students

• Competitions
• Student Professional Development Conferences
• Innovation Showcase
• Financial Aid (scholarships, loans, graduate
  teaching fellowships)
• Washington Internship for Students of Engineering
  (WISE)
• Collegiate Council with student members from 12
  universities (IPTI sponsored)
• Diversity Action Grants
• Discounted Membership

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K-12 Outreach

• Public awareness of the engineering profession
• Workshops for educators and engineers
• Resources for pre-college teachers and counselors
• Financial support for FIRST Robotics competition
• Teacher Workshop Guide (for ASME Sections)
• Career guidance material
• Hands-on curricula
• Heroes of Engineering (comics)

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Any Questions?
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Products Services, ASME 101 A Trip into the
Future!
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A TRIP INTO THE FUTURE! The Scene Its March
2016. In a cover story in the Wall Street
Journal (WSJ) entitled, Taking Ownership for
Change, ASME is recognized as one of the great
success stories of not for profit engineering
leadership. It has evolved from a bland, middle
of the road engineering society to a recognized
market force that delivers member value.
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Products Services, Basics
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• A TRIP INTO THE FUTURE!
• The story in WSJ was formed from interviews with
  key ASME volunteers and staff, marketing data and
  articles from other publications.
• The story recognized your units leadership and
  change efforts as being the catalyst that changed
  ASME. The extraordinary success of your unit
  motivated others and like wildfire ASME
  transformed .

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Products Services, Basics
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• DISCUSSION QUESTIONS
• PART ONE (10 minutes)
• What were the strategic priorities that your unit
  set in 2011?
• What were the objectives that your unit set to
  achieve these priorities?
• How did your unit arrive at these priorities and
  objectives?
• What did your unit do to enhance attracting and
  retaining members?

Products Services, Basics
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FURTHER DEVELOPMENTS The story mentions that in
2012 ASMEs transformation appeared to be on the
verge of failing.
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Products Services, Basics
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• DISCUSSION QUESTIONS
• PART TWO (10 minutes)
• What happened that threatened ASMEs development?
• What were the warning signs and why were they
  originally missed? Were they seen in your unit?
• How was the problem dealt with in your unit?

Products Services, Basics
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CONCLUSION The story concludes that ASME did
achieve its goals of providing superior value not
only to its members, but also to other key
customers and to mankind as a whole.
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Products Services, Basics
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• DISCUSSION QUESTIONS
• PART THREE (10 minutes)
• What new products and services did your unit
  develop to contribute to this transition?
• What products and services did ASMEs other units
  develop?
• What resources did you personally need to do
  this?
• What resources did your unit need?
• You were interviewed by WSJ for the story. What
  did you tell them?

Products Services, Basics
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• REPORT OUT
• (5 Minute per group, including questions and
  discussion)
• The spokesperson of each team will report on the
  findings of their individual team. Your report
  should include
• Your units priorities in 2011.
• The Products and Services that your unit
  developed.
• The extraordinary thing that your unit did to
  inspire others.
• The other attendees will have time to ask
  questions and offer comments.

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Products Services, Basics
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Wrap Up

• Join us tomorrow to learn about best practices
  and processes for developing and implementing new
  and enhanced products
• Products and Services, Processes (ASME 101 ALF)
• In MIT 8 at 100 230 and again at 245 415
• (Includes a knowledge to practice exercise to
  apply the stage gate process and tools to develop
  a new product or service for your unit.)

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Contact Information

• Mike Ireland
• Irelandm_at_asme.org
• Rick Marboe
• marboer2_at_asme.org