Networking

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Networking Advocacy
Advocacy Campaigns of CII
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Confederation of Indian Industry (CII)

• Catalyst for change during in Indias economic
  history
• Partnered with government, industry and civil
  society to help build India as a global economic
  power
• Played role in industrial economic development
• Integral constituents of economic environment
• Say in policy matters, financial judicial
  systems, social protection framework

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Evolution of CII
Engineering Iron Trading Association (1895)
India Engineering Association
Association of Indian Engineering Industry
Engineering Association of India (1942)
Confederation of Engineering Industry (1974)
Confederation of Indian Industry (1991)
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About CII

• Non-government, not-for-profit, industry led and
  industry managed organisation
• Direct membership- 6500 companies from all
  industry and services sectors, from SMEs to the
  business giants
• National regional sectoral associations- 350
• CII therefore is a voice for over 90,000
  companies in India
• 57 offices across the country 8 international
  offices
• Institutional partnership in 240 counterpart
  association in 101 countries

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Functions of CII

• Towards a more competitive industry
• Striving for quality, standardisation, corporate
  governance, social responsibility, technology,
  energy environment management etc.
• Established five institutions of learning
• Quality
• Logistics
• Competitiveness
• Energy
• Environment

Providing training, resources assistance and
partnership to business management
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Advocacy Strategy

• Identification of issues hindering growth of the
  industry
• CII act as a platform sectoral consensus
  networking
• Providing solutions to problems faced by
  industries
• CII act as voice for the industry
• Manage initiate changes
• Head office concentrates on macro issues,
  regional and state offices address local concerns
  
• Second generation reforms- process shifted from
  centralized priority to a truly decentralised
  effort

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National Committees at CII

• Agriculture
• Banking
• Biotechnology
• Capital Goods
• Engineering
• Civil Aviation
• Consumer Affairs
• Corporate Disclosures
• Accounting Standards
• Defence
• Women
• WTO
• Young Business
• IT
• Insurance

• Pharmacy
• E- Commerce
• Economic Affairs
• Entertainment,
• Entrepreneurship Surface
• Transport
• Technology Innovation
• Telecommunication
• Textiles
• Tourism
• USA Offshore IT
• Venture Capital
• Private Equity
• Sports
• Retailing

• Export
• FMCG
• Fashion Industry
• Financial Services
• Food Processing
• Healthcare Industry
• HRD
• Industrial Policy
• Industrial Relations
• IPR Patents

• Inter-modal Transport
• IT Enabled Services
• Logistics
• Marketing
• Media
• Oil Gas Exploration
• Petrochemicals Chemicals
• Petroleum
• Power
• Social Integration

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Forthcoming Events by CII Forthcoming Events by CII Forthcoming Events by CII Forthcoming Events by CII
Events Date Venue Event Type
Logistics 2007 20-21 Sept, 2007 Hotel Le Royal Meridian Conferences
National Marketing Symposium 21 Sept, 2007 ITC Sonar, Kolkata Conferences
Lean Construction 21-22 Sept, 2007 Mumbai Workshop
HRM Summit 21-22 Sept, 2007 Sheraton, Delhi Conferences
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Social Development Council (SIDC)

• It was set up by CII in 1995 to fulfill following
  objectives
• Ensure that the benefits of the economic reforms
  and industrial growth are available to the people
  living with poverty and without employment
• Facilitate industry CSR to achieve holistic
  community development, and, build-up strong
  partnership across the sectors for better
  Governance, Accountability and Empowerment.

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Need of SIDC

• The changing mindsets and growing demand of
  industry have driven the Council to work towards
  strengthening Corporate Social Responsibility
  (CSR)
• Help businesses ensure corporate participation in
  social development.
• The above objectives are carried out through
• Sensitizing Industry on Social Development
• Defining the impact of social responsibility on
  Business
• Channelising the economic benefits to reach the
  unreached

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Networking Partners

• Government of India
• Multi-lateral and bi-lateral agencies
• Other civil society organizations
• State Governments
• UNDP - CSR
• UNIFEM - Women Empowerment
• UNESCO - Primary Education
• WHO - Health

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Focus Areas of Council

• Community Development (for livelihood programmes)
• Disaster Management
• Education Literacy
• Population Health including HIV/AIDS
• Physically Challenged
• Vocational Training
• Women Empowerment

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Indian Business Trust for HIV/ AIDS (IBT)

• Established in the year 2000
• Provide a comprehensive response to the HIV/AIDS
  threat on behalf of the business sector.
• Set up and supported by CII based on the
  understanding that the virus is not just a
  medical, but also a major socio-epidemic threat.
• Activities
• HIV/AIDS Policy for Industry
• Advocacy
• Workplace Programmes
• Capacity Building and Partnerships HIV AIDS
  Clinical Care
• Publications

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IBT Advocacy campaigns and programmes

• World AIDS Day programmes
• Sourcing Innovations in India's Response to
  HIV/AIDS A Roundtable with the IT and Financial
  Services Industry
• National Conferences to sensitise and mobilise
  Business Sector
• Accelerating the Business Response to AIDS An
  International Conclave
• Address at the UN General Assembly Special Session

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Key Actor Map
WHO
UNESCO
UNIFEM
UNDP
Multi-Lateral Agencies
CSO
Bureaucracy
Red Tapism
Government of India State Government
Negative
Positive
Position
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CII And Environment

• CII introduces the LEED-India green building
  rating system.
• CII has been extensively advocating green
  buildings, has adopted the US green building
  codes and is now in the process of adopting the
  codes for India.
• Indian LEED standards had been recently launched
  and would come into effect from January 2007.
• Some Green Buildings In India are Chennai Tech
  Park Ashok Leyland, RMZ Millennium II, LT ECC
  and Rane Institute for Employee Development
  training centre.

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Criteria For Green Building Certificate

• An aspiring building is evaluated under six
  categories before it is certified as a green
  building.
• Human and environmental health
• Sustainable site development
• Water saving
• Energy efficiency
• Materials selection
• And indoor environmental quality.

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• Platinum is the highest amongst the ratings.
  Platinum, gold and silver ratings are benchmarks.
• This bench marking is called Leadership in Energy
  and Environmental Design or LEED.
• Many multinationals and corporate offices are
  increasingly seeking green buildings
  certification to improve their brand value and
  image.
• These buildings have substantial economic and
  environment advantages over others. They save on
  energy and water and facilitate efficient
  construction waste management.
• The whole process of green building certification
  costs range between Rs.12 lakhs and Rs.20 lakhs
  and it is a considerable investment for small
  developers but many multinationals and corporate
  offices realize the advantages and prefer to be
  associated with eco-friendly policies.

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Advocacy for Agriculture

• Growth of economy in India is dependent on growth
  in agriculture. It should therefore not be much
  of surprise that CII has a strong focus on the
  agriculture sector.
• Recommended rationalization of subsidies inorder
  to spend more on infrastructure development.
• For Strengthening of credit facilities and
  greater involvement of industry in agriculture
  through incentives for biotechnology, packaging
  ,preservation and others.

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• To move India from Food security to Global food
  dominance.
• Advocating for the interest of the small farmers
  as it is recognised that raising incomes through
  higher productivity, higher prices and lower cost
  will ultimately benefit Indian business.

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Strategy adopted by CII

• The national task force on agriculture was set up
  by the CII as early as 1996.
• A national committee on agriculture was set up in
  2001 under the chairmanship of Anand Mahindra
  with ambitious theme from food security to
  Global food dominance.
• Continued stress on the revamping of the
  agriculture produce Marketing Committee Act of
  the state governments, which would attract more
  private investments into the sector.

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• The proposals to set up the agricultural export
  zones has been welcomed by CII .
• CIIs national council on agriculture has put
  forward proposals for tax incentives for
  investment in cold chains and storage facilities.
• CII has also conducted major studies on dairy
  sector potential and on food processing to draw
  attention to the huge market opportunities in
  these sectors to its members.
• The food regulatory council of CII has set up a
  CODEX cell to disseminate knowledge about
  international food standards .
• In December 2002, the Indian Farmers and Industry
  Alliance(IFIA) was set up with the help of CII to
  develop cooperation in the two crucial economy
  sectors.

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Key Actor Map
CII
National task force on agriculture
Anand Mahindra
Agriculture export promotion zones
Private players
Finance Ministry
Government
CODEX cell
Positive
Position
Negative
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• What makes you unique among industry associations
  is its global reach, high professionalism,
  excellence of output and its confidence in our
  country future.
• -Dr Bimal Jalan, MP Former Governor, RBI
• The best thing about CII is that it is so much
  more than a business lobby group. It is genuinely
  concerned about the corporate governance and is
  always looking at competitiveness issues. It is a
  quality organisation working in public interest.
• -T N Ninan, Editor Publisher of Business
  Standard Ltd.

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Thank You!
Presented by Ajai Kumar Tiwari Roll
No.-06 Nishi Kalpana Pandey Roll No.-26 Pankaj
Sharma Roll No.-27 Rohit Upendra Arya Roll
No.-40 Subhodip Ganguli Roll No.-53