Strategic Management

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IE 486 Work Analysis Design II
Instructor Vincent Duffy, Ph.D. Associate
Professor of IE Lab 1 Part 1 Review - Lifelong
Learning Fri. Feb. 2, 2007
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10 ways to look at a research paper
systematically for critical analysis

• 1. research ideas/question -what is the purpose?
• 2. what background support? - literature review
• 3. theoretical basis for analyzing
  question/hypothesis?
• 4. applicability-practical contribution?
• 5. theoretical contribution?
• 6. appropriate methodologies for carrying out
  study? (determining variables, data
  collection, method used to test hypotheses,
  validity of measures and reliability)
• 7. appropriate statistical analyses and
  assumptions?
• 8. presentation of results what do they really
  mean?
• 9. conclusions drawn are they reasonable?
• 10. future work/research directions any
  possibilities?

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10 ways to look at a research paper
systematically for critical analysis

• 1. research ideas/question -what is the purpose?
• Recognize that more than just translation issues
  when understanding differences in culture
  (social-psychology)
• Many U.S. researchers didnt consider whether
  some of the past research was applicable
  (generalizable) beyond the subjects that were
  tested.
• Limited research available to discuss the
  cross-cultural aspects of human-human
  interaction (social-psychology), HCI (w/in a
  culture then across cultures), Computers as
  Social Actors Paradigm

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10 ways to look at a research paper
systematically for critical analysis

• 2. what background support? - literature review
• Relationship shown among U.S. participants in
  past study
• Validated over 100 social norms from social
  psychologyin HCI
• Nass, 1996, etc.. Moon, Reeves, Fogg, ..

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10 ways to look at a research paper
systematically for critical analysis

• 3. theoretical basis for analyzing
  question/hypothesis?
• Computers as Social Actors Paradigm - as an
  extension of the social-psychology literature
  (human human)
• Go to social-psychology lit finding how human
  treats human
• Re-write to sub computer
• Design and run experiment to demonstrate the
  social rule that has incorporated the
  human-computer aspects
• Reciprocity differences in culture
  (individualist vs. collectivist)

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10 ways to look at a research paper
systematically for critical analysis

• 4. applicability-practical contribution?
• Internationalization of interfaces, internet,
  e-business, larger computer access across world.
• Can be useful to know about this .since a large
  percentage of the population are interacting with
  computers.
• Help designers of hardware/software to tailor to
  different cultures (business, marketing etc.).

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10 ways to look at a research paper
systematically for critical analysis

• 5. theoretical contribution?
• casts some doubt or challenge to prior studies
  that were assumed to be universal.
• Contributes to systematic approach that can be
  used in further study.
• Can be used to support current theories related
  to some cultural differences and gives specific
  examples for how it affects social/behavioral
  interaction.
• Computers as social actors paradigm helping to
  verify some prior human-human interaction
  findings.

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10 ways to look at a research paper
systematically for critical analysis

• 6. appropriate methodologies for carrying out
  study? (determining variables, data
  collection, method used to test hypotheses,
  validity of measures and reliability)
• Relate brand to group in order to carry out
  the experiment.
• ?, ?,?
• Appears to be justified based on the expected
  cultural difference (reciprocity).

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10 ways to look at a research paper
systematically for critical analysis

• 7. appropriate statistical analyses and
  assumptions?
• Single blind not knowing purpose of study
• Experiments identical between subjects test.
  .
• Subjects/participants not tested in all
  conditions
• F test
• Post-hoc testrely on this to draw conclusions
  later.

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10 ways to look at a research paper
systematically for critical analysis

• 8. presentation of results what do they really
  mean?

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10 ways to look at a research paper
systematically for critical analysis

• 9. conclusions drawn are they reasonable?
• Cultural differences exist in social-behavior
  between human-computer in U.S. and Japan
• Suggests more work could be done
• People search for relationship (commonality)
  between self and technology. (?)
• Behavior and attitude.supported
• Be careful before generalizingfield could be
  examined further

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10 ways to look at a research paper
systematically for critical analysis

• 10. future work/research directions any
  possibilities?
• Idiosynchrasies/differences between cultures
• It is possible that